Income through blogging on a commercial website: myth or reality?

Introduction

Blogging on a commercial website is becoming something of a trend, as articles allow you to share knowledge, ideas, and recommendations with your clients—and most importantly, earn a profit from it.

But is it really possible? In this article, we will explore what a blog on a commercial website is and how to balance informational and commercial content to maximize your earnings.

What is a commercial website with a blog

A commercial online store or website is a platform designed to generate profit through the sale of products. It always includes a catalog with sections filled with various items.

Each product page contains a description, specifications, photos, videos, and the price. This is the foundation of any website with a commercial focus.

If a commercial website is built on the WordPress platform, the owner can create a full-featured blog, as the platform fully supports article publishing.

Well-structured articles with engaging headlines, clear answers to user queries, and anchor links often rank in top positions on Google’s search results.

By ranking high in search engines, articles directly increase website traffic, which in turn leads to more purchases. For a blog, both commercial and informational articles are important.

A commercial article with a call-to-action and a product video review can sell directly, while an informational article has an indirect impact on revenue—by improving behavioral metrics.

Here is a step-by-step guide on how to properly create a blog on WordPress to maximize revenue on your website

The most important stage of creating a blog on a commercial website is setting up the blog structure. Here, you should take care of the menu, navigation, and blog categories. The transition between blog categories should be as convenient as possible.

The blog can be divided as follows: informational articles, commercial articles, and product reviews. In this way, it becomes easier for users to find the topics they are interested in and read the articles to the end, which automatically affects the time they spend on the site.

A commercial article must be focused on a product review and include recommendations for the buyer, guiding them as close as possible to making a purchase.

For better effect, you should add several internal links to the product category and create a "Call-to-Action" button. These are fundamental rules that make the article attractive to search engines and engaging for the user.

As for informational articles, these are mostly tips and recommendations on choosing, using, or caring for products. If such an article is expert-level, it directly increases the site’s authority and boosts traffic. The most important rule when writing this type of article is to use the most precise keywords possible.

Consistency in Publishing and Promoting the Blog

The WordPress platform is designed for blogging, so you can write hundreds of articles by maintaining a certain regularity—1–3 articles per week. You need to publish articles that match the website’s theme. This makes it easier to gain the loyalty of your customers.

Writing an article is not enough; it needs to be actively promoted using social media. You should systematically send email newsletters, post images on Pinterest, create Reels on Instagram, and upload video reviews on TikTok. All of this increases website traffic, improves its ranking on Google, and boosts profitability.

It is important to remember that writing blog articles is not a cure-all and does not bring instant income. Blog monetization directly depends on diligent work, and results sometimes take several years to materialize.

It is important to remember that the most important aspects of a blog are the value of the article for the user and its relevance to search engines.

Conclusion

Increasing the profitability of a commercial website through blogging is never instant, but diligent work and the right strategy will inevitably yield results.

By actively developing a blog on the website, you can increase its profitability by 10–30%.