How to Write a Blog Post That Gets MASSIVE Traffic (2022)

How to write a blog post that gets hundreds of comments. Thousands of social shares, and first page Google Rankings.

According to WordPress, 2.3 million blog posts come out on their platform every day. For content to stand out and get shared today, it needs to be amazing. That’s what I’m going to show you how to do in this blog, step-by-step.

Let’s dive right in,

• Step1. Find a proven blog post topic
• Step2. Write your headline
• Step3. Write an attention-grabbing introduction
• Step4. Write an awesome post
• Step5. Write your conclusion
• Step6. Optimize your post for SEO.

STEP 1. Find A Proven Blog Post Topic

Starting with Step Number One, find a proven blog post topic. It’s no secret that your blog post topic is huge. Here’s exactly how to find blog post topics that work.

1. Udemy
2. Amazon
3. Conference agenda’s

1. Udemy

First head over to Udemy. Udemy is a blog post topic goldmine, here’s why. Udemy doesn’t just show you content that people are interested in, instead, you see content that people are paying for. You can search for courses by category or by keyword.

Either way, you’ll find content that people are paying to access. For example, let’s say you run a blog about graphic design. Head over to the Design Category in Udemy, and scroll down to their best-selling courses and within five seconds you have a list of proven topics. Very cool.

2. Amazon

The next place to look for proven topic ideas is Amazon. To use it, just search on Amazon with the keyword that describes what you’re blog is all about.

Then look for a book on that topic with lots of ratings, this shows you that people bought the book. Finally, click look inside, to see the table of contents, and just like with Udemy, you get a list of topics presented to you on a silver platter.

Related: How to Make Money Online Through Amazon Affiliate Program

3. Conference Agenda’s

Last up we have conference agendas. First head over to a conference website in your niche, go to the agenda or schedule page, and you’ll see topics that people are paying to learn more about.

STEP 2. Write Your Headline

This leads us to Step Number Two. Write your headline. Now that you have a proven topic, it’s time to write your blog post headline.

You might have seen the stat before that 80 percent of people read your headline, but only 20 percent click over to the actual post.

With that, here’s exactly how to write blog post headlines that stand out and get clicks.

1. Start your headline off with proven phrases
2. The Title uses brackets or parentheses
3. Long headlines

1. Start Your Headline Off With Proven Phrases

Start your headline off with proven phrases. BuzzSumo recently analyzed about 100 million headlines. What did they find? Those headlines that start with these words and phrases, get the most shares on social media.

How to write a blog post

You don’t need to start every single headline off with one of those phrases, but when it makes sense try and use them.

2. Title Uses Brackets Or Parentheses

Second, make sure that your title uses brackets or parentheses. A study by Outbrain found that adding brackets to headlines can improve click-through rate by up to 38 percent.

For example

How to Write a Blog Post That Gets Massive Traffic (2022)

3. Long Headlines

Finally, use long headlines. A study of 900 million blog posts found that posts with long headlines got 76 percent more shares compared to posts that used short headlines.

For Example:

Short Headline: How to Write a Blog Post

Long Headline: How to Write a Blog Post That Gets Massive Traffic (2022)

STEP3. Write An Attention-Grabbing Introduction

Write an attention-grabbing introduction. Now it’s time to write an introduction that grabs your reader’s attention right off the bat, how? With the PPT Formula.

PPT Formula

PPT stands for Preview, proof, transition. Here’s a breakdown of the formula. Now break down each part of this formula and show you how it works with real-life examples.

1. PREVIEW

First up, you have the preview. This part couldn’t be any more simple. Just let your reader know exactly what to expect.

That way when someone lands on one of your blog posts, they know that they’re in the right place.

2. PROOF

Next, it’s time for the proof. Here’s where you show people that you know what you’re talking about. Now you can show proof with

• Personal results,
• Years of experience,
• Number of clients,
• Credentials or certifications, or
• Anything that shows that someone should listen to your advice.

TRANSITION

Last up we have the transition. Cap your intro off with a transition, a transition that pushes your reader to keep reading. For example,

“Let’s dive right in,” at the end of this intro, simple.

STEP4. Write And Awesome Post

Moving right along to Step Number Four, Write an awesome post. Is there a formula for writing blog posts that people will link to and share? No, if there was, everyone would use it. That said, there are proven strategies that you can use to make your content ten times better.

1. Section subheaders
2. Add lots of visuals
3. Add font

1. Lots Of Section Sub Headers

For example, one technique that’s working well right now is using lots of section subheaders. Sub-headers are great because they break your content up into easy-to-read chunks, which is super important if you publish a lot of long-form content.

2. Add Lots Of Visuals

I also recommend using lots of visuals in every post that you publish. Now things like

• Screenshots,
• Charts,
• Pictures,
• Infographics,

Don’t be afraid to use a ton of different visuals and just lots of visuals in general in every post.

3. Add Font Between 16 And 20 Pixels

Next, use a font that’s between 16 and 20 pixels,

if you’ve ever read anything at medium.com. you’ve probably noticed that their articles are super easy to read.

How do they do it? Well besides a clean layout, they use 21 point font. And if you’re using anything less than 16, you probably missing out on a lot of readers.

Finally, when it makes sense, publish content that’s at least three thousand words. Our BuzzSumo Industry study found a clear correlation between long-form content and social shares.

Data showed that long-form content got an average of 77 percent more social shares, compared to traditional short blog posts.

This doesn’t mean that you need to pad your blog posts with a bunch of fluff or filler. But if it does make sense to publish a long-form blog post or guide, go for it.

STEP5. Write Your Conclusion

So now that your post is in the books, it’s time for the next step, Step Number Five, to write your conclusion.

Most people use throw away conclusions like this.

I hope you like my post

But professional bloggers know that your conclusion is super important. Especially if you want to get lots of comments on your blog.

One can follow a three-step process for writing awesome conclusions.

It’s called the TAC Process.

TAC Process

Here’s how it looks. Start your conclusion off with a transition. This sentence lets people know that the meat of your blog post is over and it’s time to sum things up. Here’s an example.

Did I miss anything?

Now I would like to hear from you:

Which strategy from today's post you are going to try first?

Or may b I did not mention your favorite SEO Tip.

Either way, let me know by leaving a comment below right now. .

Next, it’s time for the ask

Here’s where you ask your reader a very specific question.

In other words, you don’t want to ask something vague like what do you think? Instead, give your reader an insanely simple question that’s easier to answer. For example, in this conclusion, you can see that I asked people something that will take like two seconds to answer. And you want to end your conclusion with a CTA.

End your conclusion with a CTA

Your CTA can be whatever you want your reader to do next. You can ask your readers to

• Leave a comment,
• Share on social media,
• Sign up for your newsletter,
• Subscribe to your YouTube channel,

The exact call to action that you use is totally up to you. But the important thing to keep in mind here is that you got someone to read your blog post to the end.

This means they enjoyed your content and they’re ready for the next step.

And as long as you give them that next step in your conclusion, you’re good. We do a conclusion in the books, let’s head over to Step Number Six, optimize your post for SEO.

STEP 6. Optimize Your Post For SEO.

There’s a lot more to SEO than I can cover in the blog. SEO is super important for your blog posts' long-term success.

So I do want to cover three simple techniques that you can use to optimize your blog posts for SEO.

1. Keyword in the introduction
2. Short URLs
3. Add internal links

1. Key Word In Introduction

So the first on-page SEO technique is to include your target keyword in your introduction. Google and other search engines put more weight on words and phrases that show up at the top of your page. So make sure to use your keyword once in your blog post intro.

2. Short URLs

Next use short URLs. When it comes to Google Rankings there’s no doubt about it, short URLs work best. Google themselves recommends that you use short descriptive URLs.

That’s because short URLs make it easy for Google to understand the topic of your page.

Plus people use your URL to figure out which result they should click on.

This is why lots of industry studies have found that short URLs get clicked on more than long URLs.

3. Add Internal Links

Finally, add internal links to your post. Now internal linking doesn’t have to be complicated. When it comes to internal links, I like to keep things simple. Whenever I publish a new post, I add two to five internal links to some of my older posts. You could also go back to older posts and link to the new post you just published.

Related: Basic Overview of The Best SEO Services

BONUS STRATEGY

Before I end this blog post, I have a quick bonus step for you, promote your blog post.

PROMOTE YOUR POST

I know this blog is designed to show you how to write a blog post, but here’s the deal. Most blog posts, even good ones fail because they’re not promoted enough.

And no, sharing your content on Twitter and Facebook does not count as a promotion.

To get your content seen today, you need to do a lot more than just share on social media.

I usually spend about 20 percent of my time writing content and 80 percent of my time promoting that content, that’s how important content promotion is.

With that, here are three quick content promotion strategies that you can try.

1ST STRATEGY: CONTENT ANNOUNCEMENT NEWSLETTER

Our first strategy is the content announcement newsletter. When it comes to content promotion, email crushes social media. And it’s not even that close.

There’s no denying that email is way more powerful when it comes to promoting content compared to social media.

2ND STRATEGY: FACEBOOK RETARGETING

Next, we have Facebook retargeting. It’s no secret that Facebook’s organic reach is pretty much zero right now. Fortunately, you can still get your Facebook followers to see your posts, without paying a fortune.

The secret is to boost your posts, but only boost to people that have visited your site.

3RD STRATEGY: EMAIL OUTREACH

Finally, we have Email Outreach. If you don’t have an email list yet, Outreach is probably the best way to promote your content.

Now I want to hear from you.

Which strategy from this post are you going to try first?

Are you going to promote your content with email Outreach, or try using shorter blog post URLs?

Let me know by leaving a comment below right now.

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