How to Pursue Passion, Purpose, and Profits

When you think about the entrepreneurs, bloggers, and brands you love, what comes to mind? Do you immediately think of passion, drive, and excitement? That's what I think about when I think of Rachel Hollis, Ashley Renne, and the Apple brand.

Whether you are building a personal or a business brand, there is no denying the power of storytelling. Each and every story that captivates us involves a hero or heroine overcoming something painful. It is powerful when your faith inspires you to turn pain into purpose to pursue people, too.

It isn't pursuing people that want solutions to the problems you may solve, because of your purpose. As a result, they want your help. As I walked through my own transformation story of a lifetime, I recognized the power of vulnerability and authenticity.

You become unstoppable when you pursue passion, purpose, and profits. What if you started combining what you love, what you've overcome, your gifts and talents, and how you serve? Imagine Passion + Purpose = Profits for you and your business.

How to Pursue Passion, Purpose, and Profits

Pursuing passion, purpose, and profits is an art and a science. It's combining the art of storytelling with content, media, and your solutions. To start sharing what you and your brand love, list the top 5-10 things you love. The things you overcome in life and business help lead you to your purpose.

Once you identify your purpose, the path to your profits becomes easier. Knowing your purpose helps you get clear on the people you serve. The path to profits unfolds like a road trip from your story to your content, freebies, and solutions.

Depending on the time, location, and financial freedom you want, you may set up your online and live solutions, to match what works for you and your brand. How do you want to share what you love? What types of content do you love to create? How will you create value with your freebies online? What could you do to easily transition from your media to your freebies, to online and live solutions?

I get how you feel in every way.

2011: I leave corporate (strategy and finance executive role ) unclear on passion and purpose

2013: I start using Facebook for storytelling and wellness. Start my Instagram account.

2014: My Wellness and Herbalife business grows 25x on Facebook alone. (Not typical, possible.)

2015: I receive a God-given vision for an all-in-one lifestyle brand with health, wealth, biz, and tips, tools, and tech with experiences, influencers, fundraisers

2015: I set up the website and stories and social media v 1.0 with .g. lifestyle, wellness, and travel

2016: I set up strategy, structure & systems step by step & get training to create online courses

2017: First round of online courses and social media automation across FB, IG and Pinterest set up

2018: I set up 12 themes for blog, podcast, and social media, and consistent posting

2018: I launch influencer marketing for lifestyle transformation (>10,000 influencers + 2500 percent ROI)

2019: Tying all above to IGTV, videos, lives for launches of courses and events with tips, tools, and tech

I am right there with you, figuring out how to pursue passion, purpose, people, and profits.

Pursue Passion, Purpose, and Profits

No matter whether you are creating a personal or a business brand, sharing what you love and what you've overcome will help you stand out in every way. It will help you on your path to profits, with relatability and authenticity.

A great idea for wellness entrepreneurs: sharing your before and after stories, including workouts and recipes. Travel bloggers and brands may share how to create content. Influencer marketing gurus may share media kits, platforms, and courses. Lifestyle entrepreneurs may share behind the scenes on overcoming struggles with strategy, lifestyle, and money. This is only the tip of the iceberg.

A great place to start is list out 3 to 10 things you love, that will help your community as well. The next step might involve brainstorming what you may share about what you have overcome. I've got some great examples with our Creation Club lifestyle transformation mastermind, and the free #14daychallenge. You and your team may want to outline a list of freebies you may create, too.

I challenge myself all the time on how to pursue passion, purpose, and profits. This helps me and those in our community share their stories, create freebies, and online courses to start. I love blowing up people's brains and casting vision. The possibilities are limitless. You may expand with live events and retreats to create community and much more.

Pursue Passion

Pursuing passion involves sharing what you love all the time personally, and how that relates to your people and profits. This creates authentic connection and relatability, and doesn't come across as sales-y. Creating content like a boss will help you too.

As you and your team explore what you love, think of areas in lifestyle, travel, and wellness to start. You'll get more insights on social media, and how to create content like a boss on our lifestyle transformation platform, too.

From Passion to Purpose

Exploring your story helps you communicate what you have overcome. As you practice communicating what you have overcome, it helps you connect directly with the people you may help.

For example, we help people who want all in one lifestyle transformation, bloggers and entrepreneurs that want to monetize their message, and brands that want to create a lifestyle and media platform.

Consider what you've overcome, and what problems you help solve for people. The next step involves thinking about where your people hang out so you may connect with them. Here are some great examples of connecting with people online. These may include social media, blogs, and podcasts to start.

Great ways to connect in person with your community are coworking spaces, live events, and transformation and wellness retreats too.

Turning Purpose to Profits

When you share what you love and what you have overcome, it doesn't feel like selling. That's because it isn't. It's sharing pain you turned into purpose to help people. It is important to share freely first via channels like social media, blogs, and podcasts.

From the foundation of your brand, you then lead into an invitation for freebies. This offers more value, and creates a deeper relationship with people. These are people who want to connect with you more. As you create community, you may offer online courses, events, and retreats to start. Keep in mind that showing up involves showing up for your existing and future community.

It's learning that when you don't show up, you miss a chance to create community and serve others. A great way to expand what you offer from freebies is to offer courses and events that are less than a $100 like ours to start. Keep in mind your profitability on any course or event you offer. A great profit margin to focus on is 60 percent and above.

Focus on creating a community that you serve exponentially at every level. This way you have nothing to apologize for, as your business grows to four, five, six, and seven figures step by step.

Each and every one of our solutions online and live includes tips, tools and tech with health, wealth, and business.

Our Purpose to Profit Plan:

1. Outline social media posts
2. Share Posts Like This One
3. Podcast Features
4. 14 Day Challenge Freebies
5. Advanced Courses
6. Events and Retreats
7. Brand Solutions

There was a time where I felt fear, and like I had to apologize for creating courses, events, and community. I don't anymore. I choose to share value and get better and better, in every way.

If I did it, so can you.

Pursue Passion, Purpose, and Profits

The pursuit of passion, purpose, people, and profits is not for everyone. There is a great chance it is for you if you are reading this. Some people are born entrepreneurs, and some are created. There are people that choose to be employees and that is ok!

Every single time I create content, courses, and community, I focus on passion and purpose first. Keeping service at the forefront is important. It is easy to get lost in people and profits.

Take the actions to walk towards pursing passion, purpose, and profits.

Check out how to create content like a boss.

Create. Transform. Inspire.

You were born to.

Create with Our Community

About the Author

Katrina Julia is a Lifestyle + Transformation Expert Influencer Marketing and Digital Marketing Guru, and the Creator and CEO of FIT Life Creation, an all in one lifestyle brand with health, wealth, and business with tips, tools, tech included, with experiences online and live, influencer marketing, fundraisers, and brands.

Results have included average weight loss 4–167 lbs, wealth impacts >50 percent, and >1000 percent ROI Generate >2500 percent ROI in Influencer Marketing in 2018, and beyond 300 MM in reach in 2019 to date.

Katrina has walked through transformation in every area of life with God. From fear to faith, devaluing to purity, self hate to love, corporate to calling, and bondage to freedom in every way, and continues to.

MBA, CPA, NASM Fitness and Sports Nutrition. Keynote Speaker, Author, NPC Athlete, worked on Apprentice TV Show Season IV. Experience in >7 industries, including education, digital marketing, and hospitality.