How to make money with Email marketing

Emails are automatically sent to a group of interested users who left their email in exchange for useful content, or to follow the brand / company news.

By telling news, interesting stories, revealing secrets through letters, the business owner will be able to build trust with the target audience, and later sell a product or service. If everything is done correctly, a person will be able to feel sympathy for the brand, trust, and want to get to know it better. And then he will be able to quickly make a decision about the need for a purchase.

EMAIL MARKETING STRATEGY

To ensure that your email marketing efforts are not wasted, you need to create a strategy that defines the goals of using this advertising tool. It is important to write it down as a separate document with all the details.

An email marketing strategy should answer a number of key questions:

• what audience we are dealing with (make a portrait of the client);

• what our competitors are doing to attract an audience (analyze the emails they send);

• what we want to achieve as a result of using email to interact with customers (set specific goals);

• what activities need to be carried out in order to achieve a good result;

• what resources need to be used to implement the strategy (determine the budget, appoint responsible persons).

TYPES OF EMAILS IN EMAIL MARKETING

The right writing can re-engage your audience, increase traffic, and increase revenue.

We propose to study the types of letters, and only after that configure the program for sending them to email:

• Welcome. Is for informational purposes - tells about the company, services, products. Sent to new subscribers.

• News. Tells about the latest events, changes, innovations in the company, news in the industry.

• Announcements of new products, services. It is an effective email marketing tool that allows you to reach leads even before your product launches.

• Promotional letters. A type of letter that helps a businessman to inform the audience about a product or service.

• Feedback letters. Recommendations, positive reviews of other customers about the company, its products and services tell potential buyers about the brand value. By reading this information, a person will be able to quickly understand the benefits of the product and buy it.

• Tips and advice. This is a variety of educational content: videos, collections of recommendations, in-depth articles, etc.

• Recurring shopping emails. They act as reminders: they invite customers to re-purchase a particular product.

• Polls. Letters of this kind are very important for business because they help to learn from clients about their preferences, goals, desires.

• Forgotten basket. They are sent to those who added goods to the cart, ordered services, but did not buy them. Perhaps the person left the site by accident or was distracted by another matter. The letter will remind him to complete the purchase.

WHERE CAN I GET A SUBSCRIBER BASE FOR MAILING?

Collecting a base is a long and painstaking process, so you may want to just buy it. But this is a bad option, because mailing to such a database is illegal, because potential customers did not give their consent to receive letters.

It will be safer to assemble the base yourself. To do this, you can use several working methods:

• Mail in exchange for benefits. In order for a person to willingly leave their data, it is important to offer him something useful in return. So you can achieve two goals at once: to get contact and consent to send the newsletter. In return, you can offer something that will solve the client's problem (for example, instructions, advice, discounts, a discount card, access to classified information on the portal).

• Filling out the form on the site. A great option for companies that use email to verify users. The form can be static, pop-up, or appear when the user wants to close the page.

• Collection of email at conferences. If the organization takes part in exhibitions, conferences and other similar offline events, you can collect email addresses right there. People will be willing to share contacts, because they came to make useful contacts, get bonuses and useful information.

• Reviews. If possible, you should create a feedback form on the website. People love to voice their opinions on different products and services, so there is a possibility of getting quite a lot of contacts. Make the form short - just a name, an email address.

• Online events. Submit on the website about conducting a thematic online inventory. In this case, the participants must leave their contacts, because it is to the email address that a unique link is sent by which you can join the event.

EVALUATING THE EFFECTIVENESS OF EMAIL MARKETING

Statistics for the main metrics can be viewed directly in the email newsletter program . You will be able to measure metrics, analyze the effectiveness of emails sent and email marketing strategies in general. You will also be able to see your mistakes.

We recommend paying attention to these indicators:

• Deliverability. It is desirable that your letters are delivered 95% of the time.

• Bounce rate. Shows the percentage of undelivered emails. The reasons may be non-existent addresses, technical failures, etc.

• Discoverability. Reports how many emails were opened by clients.

• Clickability. Reflects a person's interest in your proposal.

• Conversion rate. Demonstrates how many subscribers completed the target action - downloaded materials from a link, registered, went to watching a video, paid for goods or services.

• Unsubscribe rate. If a large number of people click the “unsubscribe” button, something is wrong with the mailing list. Analyze this indicator to eliminate your mistakes. You need to sound the alarm if the indicator exceeds 1%.

If you already have an Email marketing list and are losing subscribers sadly; then I really recommend using this guide to help figure out what you're doing wrong.

THE MOST POPULAR PROGRAMS FOR SENDING LETTERS TO EMAIL

To inform the general public using their email addresses, it is worth using email programs. Their key advantage is that they allow hundreds of thousands of people to be alerted at the same time, regardless of their location.

I personally use convertkit to build my email list, and for this basic service mentioned, it's free.

CONCLUSION

In 2020, ignoring email marketing is a big mistake. If you want to build trusting relationships with potential customers, receive feedback, inform users about new products, discounts and upcoming events, increase conversion and, accordingly, develop your company, increase income, be sure to use this wonderful Internet marketing tool.

The newsletter makes the reader a buyer, so consider integrating email marketing into your business now.

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