How to Launch a Hospitality Staff Agency in Miami

If you are looking to start your own hospitality staff agency in Miami, there are a series of recommended steps for success that we suggest to help you on your way. It may seem daunting at first, but with the right plan and support team members, you will find yourself, in no time at all, launching a successful hospitality staff agency!

Analyze the Competition

This should be the obvious first step in doing anything new. The best way to learn and start anything new, is from studying who is already in the industry, and more importantly, who is doing it well.

Start your research by going online to do a search to see who is established in the hospitality staff agency industry in Miami. The businesses that have the best google rankings are the ones you want to take notice of.

Once you’ve made a list of your potential competitors, start reviewing their business websites, including their social media — Facebook, Linkedin, etc. Next, examine how they advertise their business — are they only advertising online? Do they distribute any print mailers to the local community? Do they have any radio or other forms of ad presence? Take notes on what they use and how they are using it.

Hire a Great Sales Team

You are going to need a top-notch marketer and sales manager to guide you on the business of getting your hospitality staffing agency on the right path and in front of the right eyes. These professionals will be your go-to gurus for handling your initial launch.

Once you have located the right talent to market your business, then you should develop with their professional guidance, a strategic plan for marketing and sales.

Know Your Business Laws and Finances

Consult with an attorney and a financial advisor to get the most accurate information regarding how to protect your business legally and financially. How you want to incorporate, what sort of tax filing schedule will you need, payroll and other bookkeeping responsibilities — these are critical business factors that you want to have a firm understanding of from the very beginning. This ensures your business is structured and organized correctly, without complications developing later on that you could regret.

Key Factors in Your Business Development Plan

• Make a website showing your new location in Miami and optimize it with the help of a marketing manager or SEO specialist so that your page is coming up in your local business online searches. For a website, it is better to use ready-made website builders. It will be cheaper and faster than creating a website yourself from scratch. With the help of SEO specialist, analyze and select popular keywords from your industry. Use your keywords in website texts, guest posts on other people's sites and on social media.

• Rent out an office centrally located in Miami and make sure that you add your business information to Google My Business. Post regularly news and photos on Google My Business, ask your clients to make reviews to take top positions in the search results.

• Start launching advertisements to recruit your event staff - wedding servers, event bartenders, waitresses for hire - and to find your potential customers.

• You will need a Sales Manager, HR Manager, and Marketer on your team from the very beginning.

• Using your support team, you will need to customize your CRM or Customer Relation Management systems for your specific region.

• Keep track of the strategic plan you and your sales team have developed and make any adjustments along the way.

• Don’t get discouraged by any mishaps that may occur, keep going and you will soon achieve your business goals!