How to improve the semantics of pre-landing for traffic arbitrage in a casino affiliate network

In an article on CPC reduction, gagarin.partners touched on the semantics issue, but only superficially. Here we will touch on the core in more detail, and learn how to increase the percentage of attraction in the Yandex and Google search engines.

Why do you need a semantic core for pre-landing of PP casinos

The gambling industry is highly competitive, so to promote your ad you need to think over everything. Fighting other affiliate marketers solely for high-frequency requests will turn into an endless injection of money, and it is not a fact that the profit will pay off. We need to learn to “dig” where there is not so much competition, while the CPC will decrease, and the audience will be more converting.

Update

It is impossible to compile a semantic core once to attract traffic to the casino affiliate network and cover all possible aspects. You will need to periodically update it, supplement it with something new, introduce trend topics, and respond to changes in the world. Updating is important, because often you can get a completely new audience due to ad compliance and trends.

Word formation

Create different parts of speech from each keyword. Search engines separately consider the following:

• nouns;
• Verbs;
• adjectives.

Example:

• earnings;
• earn;
• earned.

Google takes into account the endings, but Yandex does not, so it is worth using them only in the first search engine.

Transliteration

The user does not always write only the foreign name of the product in his request. For example, instead of “gagarin.partners, reviews” can often search for “reviews of Gagarin Partners”. This is especially important to take into account when conducting an advertising campaign to attract traffic through an affiliate network to a particular casino.

Another vivid example, instead of "affiliate network" they can write "partnerskaya set", and you need to write this in your semantics in order not to miss such a request. Write the name or KS in English and its transliteration, for which you can use numerous free services on the Internet.

Typos

It is not a fact that a person who is looking for something in PS knows the perfect spelling of a word, and this should be taken into account in the semantic core of pre-landing for PS casinos. For example, "partner network" can be written - "partner network" or "partner network". Consider this too, because from here you can also attract traffic.

Abbreviations

They are highly recommended, especially for advertising campaigns aimed at mobile users who often do not spell words in full. “Affiliate program” can be replaced by “PP” or “affiliate program”, “Russia” by “RF”, “dollar” by “dollar”, “ruble” by “rub”. All these abbreviations in the semantic core will increase the likelihood of displaying the affiliate pre-landing page.

Coverage

Understanding your audience, you need to consider what else it can look for, besides specifically "gambling affiliate program". Example:

• earnings on slots;
• attract to gambling for money;
• cooperation with the casino.

Be sure to use wordstat.yandex, because it clearly demonstrates how often users enter a particular word or phrase.

A well thought-out semantic core is the key to success

This is exactly what our team thinks, because it has already been proven many times. It is worth taking time to think over the semantics initially, and then supplement it, focusing on market changes and global trends. All this will increase traffic, audience coverage, which will result in profit for the affiliate marketer.