How to get clients on LinkedIn and increase your sales

Are you wondering how to get clients on LinkedIn? This social network is designed for professionals and has more than 830 million users approximately.

A good proportion to start business relationships, so we explain how to develop a potential profile on LinkedIn and thus create long-term business relationships.

Effective Strategies for Learning How to Engage Customers on LinkedIn

To learn how to get clients or approach through this professional social network, it is necessary to take into consideration the strategies that we will develop below:

1. Optimize your profile to the maximum

One of the most important tricks to fully optimize your LinkedIn profile is to use the right keywords. So if, for example, you are a Psychologist, you should use keywords such as: "Psychology" "Online Therapies" among others.

In this way, you will have the segmented visibility with which millions of customers will be able to contact you. But how do you use these keywords to help you get customers on LinkedIn?

• Title: In this section you must use the appropriate keyword. Ideally, in this you can put the profession or the sector in which you develop.
• Description: In the small description that LinkedIn offers you to make yourself known within the community, you must write a fragment with the keywords that are related to your business. (Mentioning two or three times will be more than enough).
• Recommendations: Take care as far as possible that the recommendations made by other users are from the same area in which you are positioning your profile. Let's continue with the example of Psychologists. The most ideal recommendations would be: Psychologists, Psychiatrists, Therapists, Coaches among others.
• Interests: Add tags that are consistent with these same keywords, the more you add will be much better because this way LinkedIn will be able to position you.

2. The importance of networking on LinkedIn

Connecting with people and creating personal relationships within this platform is the best way to develop your professional brand or strengthen business alliances. So if you are thinking about how to get clients on LinkedIn, the best thing is that you make sure you stay in the minds of these professionals so that natural recommendations can be created.

What actions can you take into account to strengthen networking?

1. Separate your contacts by level of impact using labels: High impact, medium impact and very low impact.
2. Select different strategies for each of the mentioned tags. For example, for high-impact users, create a face-to-face event or a webinar to strengthen engagement. In the medium impact ones, send personalized emails and in the low impact ones you can interact on their profiles by leaving comments. The important thing here is to be able to determine the objective of each of our contacts.
3. It is also important to consider those contacts that may represent an obstacle and develop a strategy for these.

The important thing about networking is to understand that these relationships are to leave a good impression of yourself as a professional. This is the starting point to start getting customers, not the other way around.

For this reason, it is necessary to evaluate what type of users you want to add to your LinkedIn profile and how they can help you with your growth as a professional. Only from this point can commercial relations begin.

3. Use LinkedIn Pulse to publish articles

This LinkedIn tool is created to practice and develop content marketing or what is called within the same platform as inbound marketing.

How can you get the most out of this tool?

Writing content of segmented value for the community. So if, for example, you are a freelance professional, dedicate this space to demonstrate your skills in the area to the fullest and how these could benefit your potential clients.

If we talk about the business area, the rules of the game change a bit. LinkedIn Pulse does not have the business option, so you must have intuitive and persuasive professionals within your organization to write the content and create engagement within the professional social network.

So as a leader you must select professionals who are committed to long-term business goals.

These representatives will be able to write articles on LinkedIn Pulse that are associated with the company. In this way, users access the profile of this professional (with the profile optimized as explained in the first point) they will see that it belongs to your company and therefore they will click to find out more information about it.

4. Video marketing to reach thousands of customers

There are millions of people who use audiovisual content to reach thousands of customers. But ... Why do we recommend using this strategy on LinkedIn? Well, although many do not know it, this platform is potential and is quickly positioned.

What do you have to execute?

• Add and accept users only and exclusively that have to do with your sector: One of the big mistakes is trying to accept or add users who may be "potential customers" but the truth is that adding and accepting people who are specialized in your area is which will give you reach and visibility. Why? So when these users react to your content, you will appear in potential prospects.
• Create a value proposition: If you have added users who specialize in the same area as you. What makes you different from the rest? This element is key to be able to generate interactions within the social network.
• Do not extend yourself: Start with short videos, since if they are very long you run the risk that the audience will not have the time or the intention to listen to you. Ideally, it should be two to three minutes to start.

5. Use LinkedIn for business

One of the best ways to do business on LinkedIn is by creating a Company Page. If you have already followed the previous recommendation to have professional ambassadors who write content on LinkedIn that are related to your company, then this professional must have added the main page of the company to which it belongs.

What characteristics should this company page have?

• Cover Image: Use the company logo on the cover image.
• Credibility: You can ask your regular customers to leave recommendations about your product or service. This is to strengthen the intuitive process of trust towards your brand in LinkedIn users.
• Promote content: You need to think beyond the word "sale" and start documenting and creating value in your content. Use all the visuals to nurture users on LinkedIn. Videos, PDF, audiobooks, infographics, and images among others.
• Measure the metrics: If the team belonging to your company has taken into consideration adding and accepting segmented users, it is time to measure the traffic statistics through the “likes” recommendations and what is shared.
• Be constant: The idea is that at least you can keep this business page active for one hour a day. So it is necessary that a person from the company is in charge of giving movement to the page.
• Use LinkedIn plugins: These plugins or buttons indicate that you are an active member of the social network. So the best thing is that you add these buttons so that you can redirect your audience to your blog or landing pages.
• Share the content on other social networks: You can invite other contacts from social networks such as Facebook, Twitter or Instagram. This way you can promote interest in knowing your LinkedIn profile.

Conclusions about how to get clients on LinkedIn

Although having reach and visibility in a social network takes time, LinkedIn treasures strategies such as those mentioned throughout this article.

If these are used on time, you will be able to create a valuable and nutritious professional profile for your readers, which will consequently create a list of millions of potential customers who will be interested in your product or service.

The essential thing in a LinkedIn profile is to be a professional user, have a segmented niche, offer a value proposition, and carefully choose the users with whom you will interact and how they bring growth to the company, among others.

Without a doubt, LinkedIn has become a potential social network for doing business.