How To Generate Customer And Bloggers Reviews?

Getting reviews is not an easy task. Still, wondering why reviews are so important? Reviews are feedback from customers and bloggers, who used and found your product useful. A majority of potential customers use a product review to determine which products to trust.

Reviews can be termed as ‘social proof’ from customers, who are satisfied with the outcome of your product or service. Referrals are regarded as trusted sources and so are recommendations from customers. Positive reviews are powerful enough to surge your website traffic. The outcome can be conversion and sales. Customers are encouraged to buy when your product reviews are visible.

Reviews can be generated in several ways

Encouraging customers to leave a review

• Create a review request page and encourage customers to leave their feedback.

• Highlight reviews for customers to notice not only on your site but even on 3rd party platform and in search.

• Never hesitate to convey a follow-up email requesting for a product review.

• Leverage social media connections, share posts, and updates requesting consumers to leave reviews.

• Your team needs to be trained properly to request for feedback.

• Bad reviews are normal but learn to manage and respond. Response to negative reviews encourages others to leave feedback.

• Even respond to raving reviews.

• Handling both kinds of reviews reveal to customers that you are genuinely interested in listening to them.

Requesting bloggers for product reviews

Bloggers review is also essential for online product promotion. Bloggers don’t directly introduce your product but you need to encourage them to write about your product. The first step is to look for top product review blogs. Even though the blogger is connected with a wide range of industries, ensure that your product is relevant.

• The blogs you target need to publish content regularly, have plenty of comments as well as social shares.

• The readers on the blog need to closely match the persona of an ideal buyer of our product.

• The blogger and blog need to have a potent social following.

• The domain authority of the blog has to be high.

Personalize your outreach to the bloggers

Contact the potential blogger with a review request. When you reach out consider the following things.

• Never use email template but make personal correspondence.
• Appreciate their current published content to make your email look personalized.
• Never write too much information in the first email, just a simple introduction.
• Follow up but never be too pushy.

Offer supportive product information

If the blogger agrees, offer supportive product information for research and write a review.

• Provide product details, brand message, and mission.
• Share product specs like sizes, material types, and dimensions.
• Define the features and benefits of your products.
• Offer premium quality images that can be attached to the blog post.

Offer early access

Bloggers can get excited about writing reviews and building hype by offering them your products for the first-hand experience. Bloggers feel special and more possible approval for a product review.

Reviews offer great visibility. It even encourages prospective customers to make a purchase decision. Therefore, start generating reviews through encouraging customers to leave a review or request bloggers to write your product review.