How To Change Background Color on Instagram Story?
A Guide to Changing Background Color on Instagram Story
You probably know this already: If you use Instagram for business, Instagram Stories is one of the most powerful ways to reach your audience. Whether you’re posting updates, quotes, or images, stories allow you to interact with followers instantly and more informally.
However, can the background colour be changed on Instagram Story as well? Instagram normally automatically selects your background colour for you, but there are many simple ways to change it yourself and achieve that customised aesthetic.
Instagram background colour: Here is how to change the background colour of an Instagram Story easily…..
1. Changing Background Color for a Text Story
Instagram allows you to change the background colour for Text Stories easily. Here’s what to do:
- Open Instagram Stories by tapping on Your Story.
- Click on the Create button, which is typically represented by an “Aa” image.
- Scroll to the bottom, and you can choose from some colours. Tap on the colour you want to use as your background.
- Tap through the options for a different gradient or muted tones.
Now, you can play with the colour until it makes you happy, then type out your text and include your post. This option is perfect for an announcement, a quote, or anything else that you would write and doesn’t require a visual image.
2. Changing Background Color When Sharing a Photo or Video
Instagram automatically chooses a background colour (from the colours in your media) when you add a photo or video. But you can still change it:
- Open Your Story → Select the photo or video.
- Place your image or video, then click the Draw option (the icon is a squiggly line) at the top.
- Select a colour builder from the palette at the bottom, or use the eyedropper to sample a colour from your image.
- Tap and long-press on the screen to fill the background with a colour of your choice.
If you are not happy with the result, you can undo it or select a different hue. This is a nice option if you’d like a matching look or would like to accentuate a colour, for instance, in your video photo.
3. Using Stickers or Text to Add More Style to the Background
You can also use stickers or text to make the background colour better. Here’s how:
- Once you set a background colour, tap the Sticker icon from the top.
- Add stickers, GIFs, or emojis to make it look better.
- You can also tap Aa to insert text using a variety of colour palettes and styles.
Creative use of stickers or text can help make your Story not only more personalised but also instantly more visually attractive.
4. Changing Background Color for a Reposted Story
When you repost a Story that someone else shared on Instagram, the app automatically provides a simple background. To change it:
- Press Add Post to your Story to share it.
- Now that the content has been added, choose the Draw tool.
- Please select a new colour, then tap and hold the screen to use it as a background.
- The trick is to use the eraser tool, which can delete parts of the background and show bits of Story reposts underneath, laying them out in patterns or shapes.
5. Adding Gradients or Patterns with Third-party Apps
Third-party apps such as Canva or Adobe Spark can create a unique background like patterns and gradients.
- Use a simple colour gradient or patterned background in the design app so it does not overpower your text.
- Download it to your gallery and upload it as a photo on Instagram Stories.
- Text, stickers, or elements should be included for the special effect.
Conclusion
Changing the background colour on Instagram Stories is a good way to highlight your content. Instagram’s colour picker and tools help you achieve on-brand, custom looks, making your Stories even more cohesive and attractive.
About the Creator
Shivanshi
As an experienced SEO marketer, I specialize in driving organic traffic and enhancing search rankings. I am currently a part of Tech Savy Crew, where I stay at the forefront of industry trends and strategies.

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