HOW TO ANALYZE A COMPETITOR’S ONLINE MODEL?

It is advised to keep updated on your challenger’s online move and strategies, to successfully outmatch your potential competitors. Monitoring competitor’s online models are among the most significant aspects of analyzing your competitors and weighing your strategies and actions against the opportunities and threats. It doesn’t matter what business you are in, performing competition analysis is a necessity. With companies competing to establish and gain the attention of the audience, the competition is fierce. The details to hawk on in your competitor’s model are:

Search engine optimization SEO:

SEO is simply gaining the quality and quantity of traffic on your website. The better visibility and higher rank your pages have in search results, the more likely it will draw customers to your business. To know the ranking of your competitors and use them to boost your game.

1.Organic traffic research: Check for keywords that help your competitors to get a higher rank and look for pages gaining the maximum organic traffic. You can use this to Gather potential keyword possibilities for your business.

2.Backlink checker: Notice websites linked to? your competitors’ sites and estimate the quality of their backlink profiles.

3.Paid traffic research: learn whether your competitors are using paid traffic and identify sources such as Google ads, Facebook ads.

Content Writing:

Content being the king, your website is as good as nothing if the content you are presenting to the audience isn’t appealing. Growth lies in knowing the strength of your competitors and taking advantage of their weaknesses.

Buzzsumo:

It is a monitoring tool for competitor’s content and keywords. Buzzsumo is a powerful tool that enables you to analyze the best performing content of your competitors on the number of social shares. The tool estimates the overall performance of competitors’ keywords and content and checks out how many mentions your competitors’ have gotten. Setting your content bar high can help you overshadow the rest of the challengers.

Email Marketing:

Email strategy to engage people and grab their interest among the number of emails from your competitors also. To stack up against your competitor, sign up for their email newsletters, and analyze them on points like frequency, arrival date, time, and custom design.

Mailcharts:

1.You can modify your emails by looking at the collection of emails by your competitor campaigns. It also offers tons of email samples to get you motivated.

2.Know when your competitors are sending emails and then choose your right time and best strategy.

3.Stores data such as subject lines, frequency, and timing. Provides you with comparison to self analyze.

Social Media:

Interacting with your audience and expanding your coverage to other platforms to showcase your maximum potential is just as important as the quality of service you offer. Learning and implementing the same social media strategies as your rivals may not work for you but knowing their usage of the platform will prove beneficial in expanding your reach.

Keyhole:

1.Keyhole is an online competitor analysis tool providing you an effective way to compare the social media strategy of your competitors and evaluating your position against them.

2.This tool introduces you to trends of hashtags used by your competitors. Know if people are using hashtags of your competitors and the context in which they are used.

3.Know more about customers ‘ feedback on your competition and why people give an edge to them.

4.Other than just platforms and tracking their activity, gain insights about the influencers used by the company and their input for the brand.

Each of these competitive analysis tools will effectively reduce the time and effort needed. But after you run the numbers, keep in mind to analyze your actual competitors. Do check what the biggest company in your field is doing but focus more on competitors with similar size and audience. Wasting all your time and effort hawking over someone else’s model isn’t appealing but knowing the smartest and efficient way of execution can push you towards greater accomplishments. Competition can never be vague, it renders your paths of opportunities and informs you about the consequences of decisions made by your challenger.