How Small Details Make a Big Difference in Client Retention

For most businesses, success is not just measured by their ability to attract new clients, but how to retain the ones you have. These are the people who can become extremely loyal and stick with you for many, many years, so it is important you do all you can to keep them happy.

Whilst there are big gestures and discounts that you might be able to offer to help win this loyalty, it is often the small details that are the most important.

To explain further, Distinctive Confectionery, specialist in corporate confectionery have looked at some of the little touches you can make to help boost your own client retention figures.

The importance of brand loyalty

Brand loyalty is incredibly important as it not only ensures you have a steady flow of ongoing sales, but it also indicates high customer satisfaction rates. This means that your customers will not only spend money with you, but they will also talk about you to others, and those word-of-mouth referrals can often be the most valuable kind.

It is believed that the longer a customer stays with your brand, the higher their average purchase becomes and the top 10% of customers will spend more than the other 90%. It is therefore vital that you put time and energy into a customer retention strategy to increase your average customer lifetime value.

Creative displays

Creating in store displays not only attract attention, but they also build a picture of your brand. You should not be afraid to be imaginative with this process as there are certain stores that are now renowned for their display work and bring customers from far and wide just to see how things change with the seasons.

The way you display what you offer can make a big difference to the customer experience and make them want to come back for more.

Chocolate to remember

Confectionary is a big part of any customer retention strategy as it is something that is universally loved. The most successful version of this is often chocolate but if you really want to make a statement, then it is important to ensure you make these chocolates as luxurious as possible.

Options such as personalised Lindt chocolates can be viewed as a luxury, high-end brand of chocolates then personalising these for your customers can prove to be extremely successful.

Taking well-loved luxury chocolates like this and printing the name of an individual or a business onto an Easter egg, a gourmet box, or even an advent calendar will make that customer feel extremely special. By allowing them to feel valued, they are much more likely to remember your brand and want to spend money with it again.

Interactive marketing

When it comes to marketing, we often fall into the trap of thinking about what we want to tell people rather than embracing your customers and bringing them into your campaign. By creating interactive marketing strategies, you can engage with your customers on a different level and make them feel part of your brand. This could be through social media contests and challenges where they can share photos or stories about your business, or by collaborating with influencers who have a strong following in your industry.

Customer feedback

Customer feedback is always important as it gives businesses new ideas on how they can change and improve. Encouraging this feedback, embracing the suggestions, and showing how you have implemented some of them will make those customers feel more valued and more likely to come back to you.

Sometimes it is the smallest things that can make your business the most memorable, so have a look at ways in which you can improve your client retention with some small details. Whether it is showing your customers how much you value their opinion or giving them a little something for nothing to make them feel special, each detail can go a long way towards buying a customer for life.