The Advantages Eco-Friendly Promotional Products

Most businesses are now looking for ways in which they can be more eco-friendly, and so are increasingly turning to electric vehicles and stepping up their recycling.

However, these sustainable strategies often don’t stretch as far as the marketing department, but now there is an opportunity for your promotional products to be as green as your other efforts.

Here, Adele Thomas, Director at Distinctive Confectionery looks into the advantages of eco-friendly promotional products, and why you should consider them as part of your marketing strategy.

Building credibility

The majority of businesses don’t just want to be green; they want their customers to know that they are.

Many consumers and other businesses are now making purchasing decisions based on the environmental credentials of the companies that they deal with, and so it is important to show that you are making changes across as many areas as possible in order to help build up your credibility.

When your customer base is able to see that your promotional products are as sustainable as your company cars, they will be more likely to support and recommend you.

Standing out from the competition

Every industry is now a competitive marketplace, so it is important that you are able to do all you can to stand out from your competitors.

Those businesses that are able to take the lead when it comes to being eco-friendly are likely to differentiate themselves from everyone around them.

This gives you a unique selling proposition that enables you to set yourself apart from the others and give your customers even more reasons to buy from you.

Reducing your carbon footprint

Whilst making efforts to be greener obviously looks great, the main reason for doing it is to actually make a change to the impact your business has on the environment.

Whether you are switching to digital marketing away from paper-based alternatives or embracing energy efficient technology, the fact that you are conserving resources, minimising waste, and being more sustainable will help to reduce your carbon footprint and to be kinder to the planet in the long term.

No compromise on quality

For a long time, many businesses stayed away from eco-friendly promotional products in the belief that they were of inferior quality.

These days, there are so many options out there that can harness green credentials without compromising on the quality that your customers will expect from you.

In fact, sustainable products are often manufactured to a much higher standard using more robust material, as the manufacturing process has been much more considered than some of its less sustainable alternatives.

There is nothing that can't be customised with your company logos and colours in order to help promote your brand and values, whether it is on recycled materials or a product that gives your customer a way to make their difference to the environment themselves.

Employee morale

When thinking about the ethos and sustainability of your business, it is not just the viewpoint of your customers that you need to consider, but also that of your staff.

By taking steps to be sustainable in all aspects of your business, you can help to make your employees proud to work for you.

Knowing that the business they work for is completely committed to being environmentally friendly can help to increase employee morale and retention and make people more productive.

All businesses want to make an impact, but it is important that you do this in the right areas. You want to make an impact on your customers and your staff without making an impact on the environment, and eco-friendly promotional products are the perfect way to help you spread the word about your business’s commitment to sustainability.