How Interactive Content Go Along With Any Business Digital Transformation

Interactive content are materials that help an individual to convey its message and motivates the attention span of the user. Through such forms of content strategies, user’s content experiences are shifting from passive to active interaction.

Few examples of interactive tools, which anyone may use, are videos, animated infographics, simulations, and images. According to research, 80% of online users watched video, yet about 20% only read content. Additionally, visual content is shared on social media 40x, thus increasing conversion rates at about 86%. In addition, the percentage of people who share cool and interactive contents increases to about 28%.

These statistics only imply that modern people love content which heightens and catches their interest. Now, with the statistics, it is a great opportunity for business to boom through interactive content.

In order for business to succeed, strategies are carefully planned. This includes communicating customers, satisfaction, advertisements and reaching every customer’s interest. Businessmen are open for innovations to reach the masses about their products.

Meanwhile, online shoppers love to interact and engage with products and services before considering a purchase. One way that marketers can bridge the gap between a service and customer’s interest is to consider business digital transformation with interactive contents.

When interactive contents are embraced in business as part of their digital transformation, customers would feel the glimpse of how it feels like to purchase a particular product or service as they can play around, watch your videos and even see the product's image together with its associated benefits.

To begin with ways on how you can catch customers, always consider your customer. Always ensure that you know about their services’ interest while you are releasing products suitable for them.

Great way to start with this is to try having a poll and surveys to know about their feedback and recommendations. Get to know them through their insights as well as their purchase preferences in terms of items, branding and industries. All of the gathered information from the survey can be a tool on your re-innovations or even a leading way for you on how you could reach more customers.

Interactive video is one of the interactive contents which most marketers are utilizing in the recent days. In fact, it surges from 61% to 85% marketer’s usage. Interactive video marketing can help your business show your branding through design images. Videos show creativity in terms of layout, imagery, design, color choice. Having a video to be watched is a lot better than just merely reading an article of a particular service.

Apart from that, it helps businesses be known in the market world through engaging your customers and allowing them to share this content on other social media accounts. This way, you strengthen promotion of your service while connecting to your potential customers. Multi-touch photos and videos are also one of the many interactive contents you may include in the digital transformation of your business. This provides customers a 360-degree view of the service you offered. It can be a look book in which customers can navigate to view the goods, service and an experience it can provide them.

This type of strategy can also help customers in deciding whether they will consider purchasing the product or not. Some businesses as well considered having quizzes like Facebook, they have interactive games and quizzes which people these days are often playing and making it as a form of entertainment.

There are even quizzes that allow people to learn valuable facts such as the Coronavirus facts quiz by Unicef. These strengthen information literacy as well. There is a lot more interactive content that you can apply for your type of product, goods and services offered. You just need to pick one suitable to your business.

It is important to know that when creating services, goods and other forms of products consider the diverse impacts and usefulness of your business towards people. In this time, people often choose those which they can save and have a lot to offer.

Interactive content is playing a major role not just to advertise your service but as well as a way to re-innovate your products in terms of customers’ interest. It is in this way marketers are able to catch the eyes of customers. In fact, based on research most business owners consider this as an avenue towards effective and successful business.