How eCommerce Is Solving Automotive Industry Sales Challenges

With every other industry getting established itself on the online platform, there is one such industry that is trying to slowly get a hold of eCommerce. It is none other than the automotive industry which is slowly and steadily getting a grasp of the online market.

For a full-fledged sale of an automobile through an online platform, it will take years as many people are still not sure about the idea of making such a long-term investment through a digital solution. However, the eCommerce market of the automotive industry is growing already and in the coming years, you will see the sales number increasing.

Automotive industry is facing some challenges and it is important to overcome them if you want to turn your business into success just like any other business. Not being able to attract customers and make conversions can be frustrating. The first step to take here is to get your eCommerce solution build by an expert like Mage Monkeys and the rest will fall in place.

So, what are those sales challenges faced by automotive businesses with online stores? How to overcome them with the help of Mage Monkeys?

Ways to overcome automotive industry sales challenges leveraging eCommerce

For the automotive and aftermarket parts industry, sales seem to be quite a challenge, and coming up with an eCommerce solution can reduce the burden on the business to a greater extent. As said above, choosing an eCommerce development company like Mage Monkeys can help you build automotive eCommerce software with all the needed features and functionalities for driving better sales.

Seamless information exchange

As compared to other products, cars are complex. It comes with many parts and with many variations and this makes it tough for the vendors to keep track of everything. Now, this increases the occurrence of processing errors.

A typical catalog for any store with automotive parts will have tens of thousands of items. This means to find the product that the customer is looking for, he or she needs to spend more time and invest in more effort.

When you choose to go with the automotive eCommerce option, you will be able to bring together all your inventory and merge it into a single system, and our experts at Mage Monkeys will do that for you. For the automotive industry, this is very important. Your business will be able to automate the majority of buying and selling processes by developing an online store. Apart from helping the business with internal cataloging, the eCommerce store lets the customer search for the item they are looking for through advanced search functionality that covers the model, makes, and manufacturing year of the vehicle.

Mage Monkeys can create such a centralized system which will make it possible to have real-time information available at the store. For vendors, it makes it easy for them to keep a track of inventory changes immediately. Buyers, on the other side, can easily track shipments and print invoices.

When you have an integrated system formed by Mage Monkeys, you will be able to make the search easier in your store. When you make your system easier to use, you will be able to encourage customers to buy from you again and again.

Better Inbound marketing

Motivating onsite sales

When it comes to marketing an automotive parts business, the main issue that the team faces here is that generally customers have no clear idea about what they want to buy exactly. Customers need some kind of guidance for easy buying and this is where having automotive eCommerce solutions can help. With years of experience, Mage Monkeys is well aware of the features that can be integrated into your store to help customers choose well and make wise buying choices.

Just think about offering related products on your store like what some of the mainstream eCommerce stores do today. So, when you do it on your site, a list of items will be recommended by the system automatically the moment the user clicks on a product. It is not just about offering items that are related, rather, it is more about offering complete information along with the listed items to encourage customers to buy them instantly. Mage Monkeys can add the feature of related products on your product pages and let you display all the important information to help your business make more sales.

Multichannel marketing

Another critical thing when marketing your automotive business is to find cost-effective methods through which you can reach your customers. Once you have a landing page then you should think about having an effective traffic funnel to convert those visitors and drive sales.

Having auto eCommerce solutions for making automotive sales will offer you the flexibility and availability of accessing different strong sales channels. Irrespective of the industry you are into, you need to invest in a solid strategy when you start online marketing.

To keep it short, the main aim of automotive eCommerce solutions should be to manage everything from a single location and be able to sell everywhere. Now, this is termed omnichannel retailing. A good eCommerce site will have a smoother approach towards omnichannel retailing and it will work as the hub for all channels. Mage Monkeys team can help integrate all such channels into your eCommerce store. Some of those channels are:

• Physical store

Mage Monkeys team will have a POS build for you to connect your physical store with the online one. So that the inventory will be automatically updated whenever a customer buys from you in-person or online.

• Online store

Mage Monkeys will build you an interactive and responsive store that will work seamlessly across different devices. This means more customers will be able to access your online store and buy products.

• Social media

Mage Monkeys will integrate your store with popular social media platforms to let shoppers discover the products there and buy them.

• Customer & email focused communication

To help you with your marketing efforts, Mage Monkeys can integrate an email marketing system into your online store. This will help the store admin to get rid of all manual tasks and work efficiently.

Easier payment and shipping options

Shipping errors can occur due to the high number of automotive parts dealt by the business. Again, as the number of items in an order increases, the error chances soar up too. Some of the customers may even place custom orders and this will increase the complexity of the overall ordering process for the business. Moreover, making any mistakes with bulk orders can turn away the customers and cause loss of future businesses.

Things can get inefficient and ineffective if the business is to handle lots of parts separately. This means it can cause some irreparable issues and lead to some bad customer experience moments.

When you make use of an eCommerce platform like Magento, you will not have to manage everything separately as you can a single system for all. A lot of moving parts are tracked by an eCommerce auto parts store.

Again, when you go for Magento eCommerce solutions for automotive businesses, you will be able to streamline and synchronize the experiences at the front end with that of backend admin management with ease.

All these things together will help you take care of custom order requests and keep track of shipping requirements. Mage Monkeys can help your customers enjoy added flexibility at your eCommerce store by integrating different payment options and letting to add in multiple shipping addresses.

The future of the automotive industry is eCommerce

Still, there are some retailers of automotive parts who are not convinced yet to invest in creating an online presence for their businesses. Building automotive eCommerce solutions seem to be an extra effort for them. For them, such a solution may seem to be quite complex.

However, it is a fact that the sales at brick-and-mortar automotive stores have started to become stagnant. While their counterparts with online stores are having a good time and are making profits. So, to sum up, setting up an eCommerce store can be less expensive when compared to the profits you will make.

Having an online store for your automotive business works as an additional opportunity for you to sell your products through multiple channels apart from just sticking to a brick-and-mortar store. Mage Monkeys will ensure to build a reliable and accessible online store for your automotive business to enhance sales opportunities and give your business the boost to drive conversions.