How can you create personalized emails by using the HubSpot drag and drop feature?

Attracting customers in today's technologically advanced society has become difficult. People are bombarded with options, and big companies have acquired a good share of customers by investing in customization technology to provide a customized experience.

Just take a look at how many emails you receive daily? Dozens, right! And, how many do you open? Not more than 5.

According to several marketing research institutes, Email's CTR is 16%. And, when it comes to inbound marketing, only 18% of emails that are personalized and address particle person or interest manages to get CTA, and such Emails can increase the sales transactions six times. In addition to this, automation of emails not only saves your employees time but also produces efficient results.

If you are wondering what you can do to make your content personalize, then you have come to the right place. We have review dozens of marketing software for small & medium-sized businesses and found HubSpot Email marketing Hub's freemium version the best.

It has two features that excited us:

1. Its freemium version offers limited access to all major features. So, for starters, it's a quite great tool to begin with.
2. HubSpot Marketing Hub offers a drag-and-drop feature that makes email customization a quick process.

Why is Customized Email important?

Well, the success of marketing is depended on how much the content manages to resonates with your target audience. To make content customized, companies often spend millions of dollars on a customer survey. What if we told you that you do it in half? Sound good! HubSpot Freemium version offers options to users to create personas. These personas are crafted based on customer data and social listing.

Additionally, the marketing officers can craft dozens of emails in a short time and consequently offer quick responses to the customer. 74% of marketers claim that personalization of content results in a sale increase of up to 20%.

Personalized emails by using the HubSpot drag and drop feature?

To make things easier for the marketer and reduce the need for manual customization, HubSpot offers a wide range of options. It has its very own drag-and-drop dashboard, which contains elements that users can insert into the Email, e.g., text, video, graphic and CTA, etc.

So, if you are wondering how you can create a custom email or HubSpot CRM Integrations, then here is an overview.

First, you had to log in to your account, which should be synch with your Email. There you will draft a new email. A dashboard will appear that will contain lots of features.

From there, you can add text, customize the background of your Email, add a picture or company logo to the header, and add information to the footer. The last thing left would be to hit the "send" button.

Hold on!

If you think that you cannot do justice with custom emails, then there is no need to worry because you can utilize the pre-built theme. The best thing is you just had to insert the information into the template and a little tweak it here and there.

Let's move to another question:

Will Drag And Drop Ever Rule the World?

In my opinion, it will become an essential thing in the future. And, CMS management and crafting designs using such drag and drop will become a primary skill. I will give three reasons to support this argument.

First, it's really simple. This means you need to have a wild imagination, and the tool will help you in turning it into a reality.

Secondly, it lessens the need to hire a developer or full-time designer. However, these professions won't cease to exist. But, small businesses or start-ups can benefit from these to a great extent because they won't have to spend hefty sums to initiate marketing or social media campaigns.

The third reason is it reduces the time. This means the marketer can craft eye-grabbing emails in a matter of minutes that require designers' hours to design one template manually.

Conclusion

Unlike other marketing tactics, e.g., social media paid ads and promotional content, email marketing still holds the 18% share of an effective marketing campaign. Among dozens of emails that users receive daily, only a few manage to grab the attention, and the ratio is as low as 16%. Wanna know why? Because 74% customer claims that they are frustrated by receiving irrelevant Email, and thus they don't open.

Brands have taken this as an opportunity and invested in content and experience customization technology. The amalgamation of easy-to-use email editor of HubSpot and customer statistics receives from CRM & social media enhance the overall results.