Growth Marketing Hacks: Four Channel to Boost Your Business Online With Your Content

Business promotion online seems impossible without an actionable marketing strategy. Plus, the marketing strategy's basis depends on the marketing objectives a business representative wants to achieve.

These objectives are wary. Each of them may require a specific marketing growth hack to use. However, is there any universal formula for using growth marketing hacks?

Nope, there is no such kind of formula. Likely, there are a few growth marketing hacks that you may apply to boost your business online.

In this post, you will find out four growth marketing channels that work.

Let's start!

1. Content optimization for featured snippets

Everyone who surfs the web knows about featured snippets. A "featured snippets" section is a spot of the information above the search results on the SERP.

This position gets the most number of clicks compared to other positions of the SERP. As a result, it is important to make sure your target audience can stumble upon your featured snippets when exploring anything business-related online.

The question is how to find featured snippets opportunities within the business niche.

One of the best ways to do this is with the help of a tool called Site Explorer. Go to the "Organic keywords" report first. Then, apply filters "position" from "1-10". Afterwards, click the "SERP features" filter and choose the "Featured snippets"

Review the results and explore featured snippets opportunities for your business.

2. Do content repurposing

Written blog content shouldn't be the only way of sharing information with your target audience. Keep in mind that tastes differ. Hence, if one person likes reading long-from guides, the other may prefer visual content.

That's why it is critically important to do content repurposing.

What does content repurposing mean?

Content repurposing is when you use different visual forms of content to cover the same topic. For example, you have written a "how-to" guide on on-page SEO. Then you take the guide's bullet points and create an infographic.

Also, there are many design tools that help create visuals for content. The AI image generator is one of them. Use this tool and enrich your "wall of text" blog post with nice AI-based visuals.

The video belowreveals some actionable content repurposing tips.

3. Promote content aggressively

Even if you are the best writer in the world, no one will know about your content without promotion. Content promotion plays a significant part in content marketing strategy.

Content promotion suggests many ways to do this. Let's review some of the most prominent ones:

• Online advertising
• Shares across social channels
• Digital newsletter

Placing content on business-related forums

Also, try to promote your content with the help of niche influencers. Send a piece of content that brings value to the influencer's audience. Plus, don't forget to raise the problem the target audience may have and suggest your product/service as the solution.

For instance, your company sells sports equipment. You have just published a couple of blog posts that cover different topics. Your target influencer is a famous bodybuilder. Thus, it will make sense to send your post on "sports nutrition" rather than on "crossfit tips."

4. Optimize content for Google Discover

Nowadays, people spend their time online using smartphones mostly. Therefore, they consume content with their mobile devices. Consequently, you should optimize your content for Google Discover.

Is there any specific plan to do this? Yes, here are some conditions for your content to meet:

• Mobile optimization of the site
• Using images with high resolution
• E-A-T improving
• Creating content meta tags

Remember that you should do content optimization for Google Discover to improve the site's SEO.

To Conclude

Lots of marketers claim that growth marketing hacks don't work today. It depends on how you can apply growth marketing hacks in your business. If you know your product from A to Z, then you will identify growth hacks that work for sure.

The post suggested four growth marketing hacks around content. Use them and reap the benefits.