Global Soup Market Size and Forecast 2025–2033

According to Renub Research Latest Report soup market is projected to reach US$ 25.96 billion by 2033, growing from US$ 19.48 billion in 2024, at a compound annual growth rate (CAGR) of 3.24% between 2025 and 2033. The market’s growth is fueled by increasing demand for ready-to-eat (RTE) soups, a rising preference for clean-label and eco-friendly packaging, and the growing popularity of vegan and vegetarian diets across the world.

Soup has traditionally been a staple in diets globally due to its nutritional richness, convenience, and versatility. The industry has evolved over the years to include options such as instant, canned, dehydrated, chilled, and ready-to-eat soups, catering to changing lifestyles and dietary preferences.

Industry Overview

The global soup industry has witnessed significant growth as consumers increasingly seek quick, nutritious, and convenient meal options. Ready-to-eat soups, particularly those offered in cans, frozen packs, and chilled formats, have gained popularity among busy consumers. Health-conscious trends are further driving growth, with consumers seeking organic, low-sodium, and preservative-free soups.

The market has also benefitted from the growing plant-based and vegan trend, prompting companies to innovate with new flavors, sustainable packaging, and nutritionally enhanced products. Expansion of supermarkets, hypermarkets, and online retail channels has improved accessibility, while emerging markets in Asia Pacific and Latin America are experiencing faster growth due to increased disposable income and shifting food preferences.

👉 Want to explore detailed market trends, segment insights, and forecasts? 🔗 Request Sample Report

Key Growth Drivers

1. Increasing Focus on Health and Wellness

Rising health awareness has significantly influenced the soup market, as consumers look for nutrient-dense, functional foods. Soups provide an easy way to combine vegetables, legumes, lean proteins, and grains in one meal, appealing to health-conscious buyers.

Companies are introducing organic, natural, and high-protein soup options to cater to this demand:

Zoup! Eatery launched Zoup! Good, Really Good Soups in 2022, featuring gluten-free, preservative-free, and nutrient-rich recipes.

Herbalife Nutrition entered the U.S. soup market in 2021 with Instant Soup, offering 15 grams of plant-based protein and 3 grams of fiber per serving.

Campbell Soup Company introduced Full Futures, a program aimed at supporting school nutrition and providing wholesome meals.

These innovations are anticipated to drive consumer adoption and market growth throughout the forecast period.

2. Diversifying Flavors

Consumers are increasingly seeking unique culinary experiences, prompting companies to expand their flavor portfolios. Ethnic and gourmet options are particularly popular, helping brands cater to changing tastes:

Tideford Organics (UK) introduced flavors such as Malaysian Coconut + Noodle, Lebanese Lentil + Kale, and Indian Cauliflower Masala soups in 2022.

Campbell’s Chunky Spicy Chicken Noodle Soup, launched in 2021, featured bold chili and vinegar flavors, appealing to adventurous consumers.

The introduction of diverse flavors enables manufacturers to meet evolving consumer preferences, enhance culinary experimentation, and support market expansion.

3. Growth in Convenience Demand

Busy lifestyles and dual-income households are driving the demand for ready-to-eat soups. Consumers prefer quick-to-prepare meals that save time without compromising nutrition. For example, India’s working population ratio rose to 56% in 2022–2023, reflecting a growing demand for convenient food options.

Packaging innovations are also boosting market growth. Microwaveable cups from Campbell, for instance, offer a portable, easy-to-use solution for consumers on the go. Such developments are expected to increase product adoption and market share in the coming years.

Market Challenges

1. Competition from Fresh and Homemade Options

Rising consumer preference for homemade, organic, and fresh soups presents a significant challenge for packaged soup manufacturers. Millennials and health-conscious buyers prefer control over ingredients, flavors, and nutritional content, often perceiving homemade options as healthier and more authentic.

This trend compels manufacturers to innovate and reformulate products, incorporating fresh, clean-label, and plant-based ingredients to remain competitive.

2. Rising Raw Material Costs

Fluctuating prices of key ingredients such as vegetables, meats, grains, and spices pose challenges to the soup market. Factors such as climate change, supply chain disruptions, and global trade volatility can impact availability and increase costs. For instance, droughts or pest infestations may reduce yields of onions, carrots, and tomatoes, affecting production costs.

In price-sensitive regions, higher costs may result in retail price increases, potentially limiting consumer demand for packaged soups.

Market Trends

Instant soups dominate the global market due to quick preparation, portability, and long shelf life, catering to busy lifestyles and on-the-go consumption.

Vegetarian soups are rapidly growing, fueled by the global shift toward plant-based diets for health, ethical, and environmental reasons.

Supermarkets and hypermarkets remain the leading distribution channels due to their wide reach, diverse product offerings, and promotional capabilities.

Regional Insights

North America

The U.S. soup market continues to grow steadily due to increasing demand for ready-to-eat, wholesome, and convenient meal options. Consumers are gravitating toward plant-based, organic, and low-sodium soups, encouraging manufacturers to introduce healthier products.

Upton’s Naturals launched Chick & Wild Rice, Crimson Lentil, and Minestrone soups in 2022, offering low-calorie, plant-based protein options.

Europe

In the UK, the soup market is driven by busy lifestyles and rising health awareness. Pre-packaged soups, including canned, chilled, and frozen formats, are popular. Premium soups with clean-label ingredients and eco-friendly packaging appeal to environmentally conscious consumers.

Heinz UK introduced vegan Creamy Tomato and Beanz & Sausages soups in 2023, substituting dairy with fermented soy to cater to plant-based preferences.

Asia Pacific

China’s soup market is expanding due to urbanization, fast-paced lifestyles, and health-conscious consumers. Instant soups are highly popular for their affordability and convenience, while premium soups featuring traditional Chinese flavors are emerging in the market.

Haofood launched vegan pork mince soup dumplings in 2023, made with peanut protein and rich in fiber, catering to growing plant-based demand.

Middle East

In Saudi Arabia, demand for ready-to-eat soups is rising among urban populations. Instant soups, particularly canned and dehydrated varieties, are popular. Plant-based and organic options are also gaining traction. Supermarkets and online platforms serve as primary distribution channels.

👉 For deeper analysis, detailed segment data, and company insights: 🔗 Request Customization Report

Market Segmentation

By Type

Instant

Canned

Dehydrated

Chilled

Others

By Category

Vegetarian

Non-Vegetarian

By Distribution Channel

Supermarkets & Hypermarkets

Convenience Stores

Online Retail

By Geography

North America: United States, Canada

Europe: France, Germany, Italy, Spain, UK, Belgium, Netherlands, Turkey

Asia Pacific: China, Japan, India, South Korea, Thailand, Malaysia, Indonesia, Australia, New Zealand

Latin America: Brazil, Mexico, Argentina

Middle East & Africa: Saudi Arabia, UAE, South Africa

Key Players

Campbell Soup Company – Global leader offering clean-label and plant-based soups.

Nestlé S.A. – Diversified portfolio including instant, canned, and dehydrated soups.

Baxters Food Group Ltd. – UK-based gourmet and organic soup manufacturer.

General Mills Inc. – Focused on convenient ready-to-eat meals, including soups.

Conagra Brands, Inc. – Offers frozen, canned, and shelf-stable soups.

Premier Foods – UK manufacturer providing variety of soup flavors.

Hindustan Unilever Group – Regional presence in Asia with health-oriented soup options.

Associated British Food Inc. – Produces premium and plant-based soups for multiple markets.

These companies are actively investing in product innovation, healthier ingredients, and sustainable packaging to meet evolving consumer needs and strengthen market presence.

Future Outlook

The global soup market is expected to experience steady growth as health consciousness, convenience, and plant-based trends continue to shape consumer behavior. Instant and ready-to-eat soups will dominate, while vegetarian and vegan segments are projected to expand rapidly.

Distribution through supermarkets, hypermarkets, and online platforms will continue to dominate, ensuring accessibility and product visibility. Emerging markets in Asia Pacific and Latin America will drive new growth opportunities due to urbanization, rising incomes, and changing dietary preferences.

Challenges such as homemade soup competition and raw material cost fluctuations are expected to persist, but innovation in flavors, nutritional enhancements, and packaging will allow manufacturers to maintain profitability and market share.

Overall, the global soup market is transitioning toward healthier, convenient, and sustainable options, reinforcing its importance in the global packaged food industry.

Note: If you need details, data, or insights not covered in this report, we are glad to assist. Through our customization service, we will collect and deliver the information you require, tailored to your specific needs. Share your requirements with us, and we will update the report to align with your expectations.