GCC Male Grooming Products Market Size: Industry Trends & Outlook 2033

GCC Male Grooming Products Market Overview

Market Size in 2024: USD 4,508.0 Million

Market Size in 2033: USD 7,773.6 Million

Market Growth Rate 2025-2033: 6.2%

According to IMARC Group's latest research publication, "GCC Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", the GCC male grooming products market size reached USD 4,508.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 7,773.6 Million by 2033, exhibiting a growth rate (CAGR) of 6.2% during 2025-2033.

How AI is Reshaping the Future of GCC Male Grooming Products Market

• Smart Grooming Innovation: AI-powered devices like Philips Norelco Series 9000 with artificial intelligence provide personalized shaving experiences, revolutionizing men's daily grooming routines across the GCC region.
• Personalized Skincare Solutions: AI-driven skin diagnostics tools from brands like L'Oréal enable customized product recommendations, helping GCC men achieve targeted skincare results based on individual needs.
• Enhanced E-commerce Experience: AI algorithms power personalized product suggestions and virtual try-on experiences, supporting the region's growing online grooming market, expected to reach USD 2,020.6 Billion by 2033.
• Smart Manufacturing Optimization: AI streamlines production processes for grooming products, improving quality control and reducing costs for manufacturers serving the expanding GCC market.
• Data-Driven Marketing Strategies: AI analytics help brands understand GCC male consumer preferences better, enabling targeted campaigns that resonate with the region's evolving grooming culture and increasing brand acceptance.

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GCC Male Grooming Products Market Trends & Drivers:

The GCC male grooming products market is experiencing remarkable growth driven by shifting cultural attitudes and increased acceptance of male grooming practices. Rising disposable incomes across the region, with countries like Saudi Arabia expecting 3.7% GDP growth in 2025, enable men to invest in premium grooming products. The growing fashion-forward segment and celebrity endorsements are dismantling traditional stigmas, making grooming an integral part of modern masculinity in the GCC. Social media influencers and targeted advertising campaigns emphasize confidence and self-care, driving demand for specialized products like beard oils, anti-aging creams, and skincare solutions tailored to men's needs.

The region's wealthy and urban population is increasingly brand-conscious and selective about grooming products, fueling demand for luxury skincare brands and state-of-the-art grooming devices. Global grooming trends accessed through social media and international travel are establishing clientele that demands products meeting international standards. The embrace of clean and organic grooming products, combined with complex grooming regimens, is growing tremendously throughout the region. Easy access to upmarket and international brands through online retail platforms further accelerates market growth, making premium products more accessible to the tech-savvy male demographic.

Technological innovations in grooming products are transforming the industry landscape across the GCC. Smart grooming devices like electric shavers, beard trimmers, and hair styling tools provide better precision and efficiency, creating more enjoyable grooming experiences. Advanced skincare formulations incorporating natural ingredients and customized regimes attract tech-inclined male users. The expansion of e-commerce channels makes purchasing grooming products more convenient and discreet, supporting the cultural shift toward broader acceptance of men's grooming practices in the region.

GCC Male Grooming Products Industry Segmentation:

The report has segmented the market into the following categories:

Breakup by Product:

• Male Toiletries
• Electric Products
• After Shave Lotions
• Others

Breakup by Price Range:

• Mass Products
• Premium Products

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets
• Pharmacy Stores
• Online Stores
• Others

Breakup by Country:

• Saudi Arabia
• UAE
• Qatar
• Oman
• Kuwait
• Bahrain

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Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Recent News and Developments in GCC Male Grooming Products Market

February 2025: L'Oréal expanded its AI-powered skincare diagnostic services across major GCC cities, offering personalized product recommendations that increased male customer engagement by 35% in Dubai and Riyadh retail locations.

March 2025: Ajmal Perfumes launched three premium fragrances - Golden Hawk, Blue Hawk, and Feather Blossom - in the UAE, targeting the growing male fragrance segment with sophisticated scent profiles designed for the Middle Eastern market.

June 2025: Philips introduced advanced AI-enabled grooming devices across GCC markets, featuring smart sensors and personalized settings that adapt to individual skin types and grooming preferences, boosting sales by 28% in the premium segment.

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