Europe Online Food Delivery Market Set to Surpass USD 70 Billion by 2033

Introduction

According to Renub Research Recent Report Europe Online Food Delivery Market was valued at USD 31.24 billion in 2024 and is projected to reach USD 70.02 billion by 2033, growing at a CAGR of 9.38% during the forecast period of 2025 to 2033. Market expansion is fueled by rising smartphone penetration, evolving consumer lifestyles, and the increasing demand for convenience.

The rise of third-party delivery platforms, restaurant-owned apps, and cloud kitchens has further accelerated growth. Consumers now enjoy the flexibility of ordering meals, groceries, or beverages via mobile apps or websites, with quick doorstep delivery. This digital transformation has reshaped the food industry, benefiting both consumers and businesses while introducing new operational and technological models.

Market Overview

Online food delivery enables customers to browse menus, place orders, and receive food at home or work within minutes. The popularity of services like Uber Eats, Deliveroo, and Just Eat has surged, driven by urbanization, fast-paced lifestyles, and contactless delivery trends during the COVID-19 pandemic.

The market also supports dietary preferences, offering organic, vegan, gluten-free, and specialty meals. On the business side, online delivery helps restaurants expand their reach, increase revenue, and manage operational efficiency. AI-powered recommendations, real-time order tracking, and advanced analytics are transforming the European food delivery experience, making it more personalized and seamless.

👉 Want to explore detailed market trends, segment insights, and forecasts? 🔗 Request Free Sample Report

Key Growth Drivers

1. Increasing Smartphone and Internet Penetration

High-speed internet and smartphone adoption have been central to the market’s growth. Consumers now access food delivery platforms easily via mobile apps, enabling real-time tracking, personalized suggestions, and secure payment processing.

Internet penetration across the EU reached 94% in 2024, with countries like the Netherlands and Luxembourg leading at 99%, followed by Finland and Denmark at 97%, and Greece and Croatia at 87%. Countries such as Bulgaria, Romania, and Türkiye are rapidly catching up, driving demand for digital services, including online food ordering.

2. Changing Consumer Lifestyles and Preferences

Europeans are increasingly seeking convenient meal solutions, particularly urban professionals and students. Fast-paced lifestyles have made online food ordering a daily necessity, with many preferring pre-packaged, quick, and healthy options.

Consumer demand has also diversified, with rising interest in health-oriented, vegan, and gluten-free meals, prompting platforms to expand menu options. This trend has pushed restaurants and delivery providers to innovate and adapt offerings to meet evolving customer preferences.

3. Expansion of Cloud Kitchens and Restaurant Partnerships

Cloud kitchens, which focus exclusively on online orders, reduce operational costs while increasing efficiency. Restaurants are increasingly partnering with platforms like Uber Eats, Deliveroo, and Just Eat to boost customer reach and revenue.

For example, in April 2022, Growth Kitchen raised GBP 3 million in seed funding from PactVC to scale its delivery kitchen model, enabling restaurants to operate like SaaS companies while retaining ownership. The company leverages technology and data science to expand from a few kitchens to hundreds across Europe, reflecting the rapid digital transformation in the food sector.

Challenges in the Market

1. High Competition and Price Wars

The European online food delivery market is highly competitive. Companies frequently engage in price wars and promotional offers to retain market share, putting pressure on profit margins. Smaller operators, unable to compete with discount-driven platforms, often face financial stress, limiting growth opportunities.

2. Strict Food Safety Laws and Labor Regulations

Food safety compliance, labor laws, and environmental regulations create operational complexity. Variations across countries require businesses to adapt their processes to meet local rules. Delivering fresh food on time, managing driver availability, and ensuring regulatory adherence pose ongoing challenges, particularly in dense urban markets.

Platform Segmentation

Europe Online Mobile Food Delivery Market

Mobile apps dominate Europe’s food delivery ecosystem. They provide easy navigation, personalized recommendations, GPS tracking, and secure payment options. Apps such as Uber Eats, Glovo, and Just Eat continuously enhance user experiences, driving higher engagement and repeat usage.

Europe Websites Online Food Delivery Market

Web platforms remain relevant, especially for office-based ordering and detailed menu browsing. Websites cater to both individual and corporate clients, allowing easier customization and larger order management.

Business Model Insights

Online Order-Focused Food Delivery System

This model emphasizes order placement, with restaurants handling delivery logistics. It enables local and independent restaurants to reach more customers while avoiding high commissions from third-party services.

Logistics-Based Food Delivery System

Platforms such as Deliveroo and Uber Eats manage both ordering and delivery through their driver networks, providing end-to-end solutions. Restaurants can focus solely on food preparation, improving operational efficiency.

Full-Service Food Delivery System

Full-service platforms integrate ordering, delivery, and customer support, offering comprehensive solutions for high-volume operators and large-scale urban markets.

Payment Method Trends

Digital payments, including credit cards, digital wallets, and contactless options, have transformed the online food delivery market. Secure payment systems increase consumer trust, while loyalty programs incentivize repeat orders. Contactless solutions have become increasingly important, particularly in the wake of COVID-19 safety concerns.

👉 For deeper analysis, detailed segment data, and company insights: 🔗 Request Customization Report

Country-Level Insights

France

France’s online food delivery market thrives in urban hubs like Paris, Lyon, and Marseille, driven by smartphone penetration and convenience-seeking consumers. Platforms like Uber Eats and Deliveroo offer diverse cuisine options, including traditional French, gourmet, organic, and sustainable meals, catering to changing tastes while promoting local food culture.

Germany

Germany has witnessed rapid adoption, particularly in urban areas. Players like Lieferando provide vegetarian and sustainable options, while Oda, a European grocery delivery platform, raised 1.5 billion Norwegian crowns in December 2022, showcasing strong investor confidence.

Spain

Spain’s market growth is fueled by digital adoption and tourism, with both local and foreign platforms serving a diverse consumer base. In February 2024, Pro a Pro Spain (METRO group) announced plans to invest in multi-temperature warehouses and logistics networks to strengthen its position in food service distribution.

United Kingdom

The UK boasts a mature online food delivery market, supported by urbanization and evolving consumer habits. Collaborations such as Sainsbury’s partnering with Just Eat in March 2023 for nationwide grocery delivery have accelerated digital adoption, highlighting the importance of cross-sector partnerships.

Russia

Russia’s online food delivery market has grown rapidly in Moscow, St. Petersburg, and regional cities, with internet penetration at 90.4% in 2024. Mobile apps and web platforms have facilitated increased order frequency and penetration, enhancing market reach.

Netherlands

The Netherlands benefits from a highly digital-savvy population, with platforms like Thuisbezorgd.nl leading the market. Sustainability is emphasized, with delivery operations adopting eco-friendly practices to reduce carbon emissions, reflecting growing consumer expectations for responsible business practices.

Market Segmentation Overview

Platform Type: Mobile Applications, Websites

Business Model: Order-Focused, Logistics-Based, Full-Service

Payment Method: Online Payment, Cash on Delivery

Countries Covered: France, Germany, Italy, Spain, UK, Belgium, Netherlands, Russia, Poland, Greece, Norway, Romania, Portugal, Rest of Europe

Company Analysis

Key players shaping Europe’s online food delivery market include:

Delivery Hero SE

Grab Holdings Inc.

Uber Technologies Inc.

roofoods Ltd (Deliveroo)

Yum! Brands Inc.

DoorDash Inc.

Zomato Ltd.

These companies are expanding through technological innovation, partnerships, mergers, and strategic funding, focusing on market penetration, app optimization, and logistics efficiency.

Future Outlook

Europe’s online food delivery sector is expected to continue rapid growth, driven by:

Expanding smartphone and internet penetration across urban and rural areas

Rising demand for convenience and diverse dietary options

Proliferation of cloud kitchens and platform partnerships

Adoption of AI-powered recommendations and real-time tracking

Increasing acceptance of digital and contactless payments

Challenges such as high competition, regulatory compliance, and labor logistics persist, but technology adoption and strategic collaborations are likely to sustain market growth.

Conclusion

The Europe online food delivery market is transforming how consumers interact with food services, offering unprecedented convenience, variety, and digital integration. With projections exceeding USD 70 billion by 2033, platforms, cloud kitchens, and restaurants are reimagining the food delivery ecosystem.

The sector’s continued growth relies on innovation, partnerships, regulatory compliance, and sustainability, ensuring that European consumers enjoy efficient, safe, and flexible dining experiences in an increasingly digital world.

Note: If you need details, data, or insights not covered in this report, we are glad to assist. Through our customization service, we will collect and deliver the information you require, tailored to your specific needs. Share your requirements with us, and we will update the report to align with your expectations.