Email Marketing Strategies and Tips for Successful Campaigns

Email marketing is performed to achieve the campaign’s goal for a particular organization as it is a coordinated set of individual email messages with one specific purpose that is deployed in a specified period. These emails contain focused content, a well-written subject line and a specific call to action as per requirement.

Marketing campaigns via email allows you to build relations with past customers and new leads. It’s an opportunity for you to follow up with your customers and speak directly to them at a time in their inbox that is convenient to them.

“Email marketing campaign includes benefits such as help in gaining valuable business data, generates website traffic, drives sales and revenue, hike brand awareness, and more.”

The email has proven to be the most impactful marketing channel for many, and if coupled with the right messaging and technique, can promote your brand even further.

7 Email marketing Campaign Statistics you Need to Know

To go to show and shock you just how relevant and valuable email marketing is, check out this list of interesting email campaign statistics:

• The global email users figure is set to grow to 4.3 Billion in 2023 (half of the world’s population)

• In 2022, 347.3 billion emails will be sent and received each day

• One can expect an average return of $42, for every $1 spent on email marketing

• To distribute content amongst customers, 9 out 10 marketers use email marketing

• Personalization subject works wonder for an email & generates 50% higher open rates

• Increase click rates by 300% by adding videos to your email

• 49% of the customers like to hear from their favourite brands every week

This sounds like it has become essential to learn how to do this email marketing thing right for keeping the customers’ interest lively in you and reach the target prospects on time. Let us just dive right into the step-by-step guide for running an effective & successful campaign for email marketing that gets you more leads, sales, engagement, revenue and attention.

Strategies to Run a Successful Email Marketing Campaign

Build credibility amongst your customers by staying in contact with them and keep updating them about your business activities. They trust your business when they hear and learn more about your business. Use email for promoting your products & services, also align your goals with the strategy of the campaign and run the operation successfully to achieve the overall organization’s objectives.

1. Build a relevant and targeted Email Database

Create an email contact list on your known, and try to convert your regular website visitors into subscribers as they are interested in what you offer. For this one needs to add a sign-up form to the website, drive sign-ups through social media & use a sign-up sheet to grow records for email.

2. Know your Audience

If you are new to email marketing, then for targeting the prospects, you need to learn and gather knowledge for the campaign, also need to make educated guesses to start with the content.

You should have a snapshot of what you’re customers are interested in and who they are as this marks to be a good start for your email marketing campaign.

3. Understand the Email type and then Design your Email

One needs to understand if they are using emails for promoting themselves, providing relevant information or welcoming/confirming them about their purchase to you.

After deciding upon this, then design your email by applying to brand, using images, establishing visual hierarchy, etc.

4. Know your goals

Organizations must start with setting goals for running a successful campaign. These goals can be boost engagement, segmenting subscribers, welcoming new leads, nurturing existing leads, etc.

Before executing email for marketing, think well in advance what you want to achieve, by what time you want to achieve it, and likewise.

5. Create & Plan Follow-Ups

From this stage, start with the planning of your marketing campaign. Create a rough structure for content, frequency of email, action by subscribers, sending discount coupons, etc.

You can even take test drives for your email campaign, by putting all the content in the software, setting wait times, create an email with images and then sit back and let the automation present your results.

6. Create resourceful Opt-ins

It is not just a saying that people after looking at your email notification, open the emails only when it has engaging and resourceful opt-in. Attractive opt-in options to encourage people are lightbox pop-ups, welcome gates, etc.

You have to experiment with different types of opt-ins on your website to create an opt-in that gets attention from the prospects.

7. Craft Personalized Subject Line

Every human being wants to get identified from their unique character which is very similar in the case of email marketing too. One has to personalize emails to make them feel more relevant.

You can use subscriber location to promote events, mention subscriber’s names to grab attention and send them tailored recommendations based on their past purchases.

8. Draft the content/copy/body

Next comes the preparation of the body of the email that you decided for campaigning. If you want people to read content, put it at the right start, also, keep it short, comfortable, catchy and do not try to pitch at the very beginning.

Try to use email copy as a personal story, a poll/survey/video and something that gives your reader some value.

9. Send Email from Authentic/Real person

Send your email through your brand or organization’s name that makes customers doesn’t feel that it is originated from a Spam source. Avoid defamatory, offensive names as the sender of the email.

Conclusion

Once prepared completely with email, it's better that you run it for the A/B test that improves the chances of success of the campaign, also expands your business position for the long run.