Effective Digital Strategies to Help Manufacturing Companies Increase Business Growth

While many manufacturing companies still get most of their business by way of loyal customers, partnership deals, and word-of-mount, they must not overlook the role of online marketing. Today, more manufacturing companies than ever before are prioritizing online marketing as a method to attract all new customers and increase sales.

Something that is quite exciting about this is that recent sales forecast documents for these businesses show that the efforts are working. When you leverage thought leadership and content to promote services and products online, your manufacturing company can easily attract new prospects, retain current customers, and increase sales. Keep reading to learn how you can begin doing this today.

Creating Thought Leadership

If you want to ensure your marketing efforts are successful, people visiting your site should view your business as a leader in your industry. They should be able to clearly see that you are bringing new and innovative ideas along with trusted expertise to them.

If you want to grow your reputation as being a thought leader in the manufacturing industry, you must take a proactive stance. This means sponsoring or hosting a webinar, creating a blog for your company, or publishing a white paper that shows off your industry product training or knowledge. You can also attend various industry events and have a display at trade shows.

Use and Leverage the Power of SEO and PPC

Most manufacturing companies can benefit when they target a group of customers in a specific region, where the company has locations and distributors. You can help your company take advantage of this by creating web pages for individual areas and by driving traffic to these pages using PPC ads and the right keywords. When you do this, you can feel confident that when someone searches for what you offer, they will find you, rather than your competition.

Create and Publish Content

Creating strong and quality content is essential when it comes to lead generation. By having a steady stream of quality content being published on your site, you will improve the likelihood that you will be found in SERPs. It will also help to enhance your position as a leader in the industry.

When you begin creating this written content for the manufacturing industry, you need to make sure you are demonstrating your full understanding of what your customers need. Provide helpful solutions and try to stand out by providing information that people actually want to read or that they are looking for.

Add a Human Element to Your Brand

When you humanize your brand, you can get ahead of the competition. Most customers have seen plenty of corporate, cold websites for businesses in the manufacturing industry. Now is the time to offer up something new. Today, customers want to see the value and have a conversation – the end goal is to engage.

It is smart to connect with your customers by showcasing that you have a human side. You could provide a “meet the team” live video or share photos online featuring your company's leaders, along with stories about why they are so passionate about this line of work.

Use Video Marketing and Virtual Tours

Marketing videos and virtual tours are engaging and fresh ways to help showcase what you offer. It would help if you considered making safety videos, how-to videos, and even videos featuring what goes on behind-the-scenes. These are interesting and something your customers will appreciate.

It is also a good idea to implement testimonials from your customers, as well as case studies. This is going to help and further highlight the value that your company brings to the table.

Keep Your Current Customers Happy

Along with attracting new customers, online marketing is great for customer retention. It is a good idea to create email campaigns for your current customers. You can use these to provide them with special discounts, gifts, higher-level content, and other resources that they will find beneficial.

Seek Help with Your Marketing Efforts

If your goal is to increase your manufacturing company’s visibility and success, you should consider working with a professional to help you develop a marketing plan. Their advice and guidance will help ensure you are poised as a leader in the industry and that your customers look at your business and brand as an authority in your space.

Remember, it will take time and a lot of effort to achieve this goal. However, you are on your way to ensuring your company’s ongoing growth and success with the tips and information here. While there are no guarantees, knowing what to do and what to avoid are the best ways to ensure that your company has the highest possibility of success and that you are poised as a leader in the industry. Being informed and knowing what to do is the best way to position yourself for success.