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Scaling Up an Ecommerce Business

By Donald AbuaPublished 7 years ago 2 min read

Scaling up a business is a big move for any company in eCommerce. To illustrate the best methods to scale an eCommerce company, we have asked for advice from several professional business owners and experts with first-hand experience.

Scaling up a company is a huge and very important endeavor. It's not something in the business lifecycle that should be tried too early. As Parkin Consulting Chairman Tim Parkin says, "Scaling is a prevalent and fatal error before developing a strong foundation." A favorable return on investment (ROI) without the capacity to maximize income is extremely difficult to accomplish.

The objective of scaling a company is to boost your business' capacity without influencing income negatively. More specifically, to accommodate more sales, you want to expand your activities. This is mainly a matter of technology, which requires upgrades to the technologies that you use to increase your business' potential. You will also need to consider whether your workforce needs to be expanded.

Turn to Technology

Technology is essential for companies in eCommerce. It's what company owners use to begin, operate, and keep their companies online. That's why technology is where you should first turn your attention as you start to scaling up your company.

WooCommerce

If you use WordPress as one of many, WooCommerce is an incredibly famous WordPress eCommerce plugin. There's actually a nice possibility that you're already using it. WooCommerce stays so common, because with loads of helpful add-ons and extensions it is highly flexible.

Consider making your products or services accessible on other platforms such as the Amazon Marketplace or eBay, as you scale up your company. Think of it like taking off your eCommerce shop training wheels. By leveraging other channels of sales, you are extending your reach, and can receive more revenues by extension.

But be clever about your choice of platforms. Rick Watson of RMW Commerce Consulting suggests, "Choose eCommerce [platforms] with wide assistance that you can remain on for a long time." Similarly, concentrate on mainstream platforms rather than fresh or small players that might go out of company.

Good Luck in your endeavors.

To benefit more from WooCommerce, I'll advise you, if interested in moving your business up another level, to get a fully managed web hosting plan with liquidweb.

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