Digital Marketing

Today we will discuss digital marketing in a nutshell and we will try to know the origin and the basics of Digital Marketing. Let's Start !!

What is Digital Marketing ?

Digital Marketing is marketing your products through any electronics media. It can be varied from TV to smartphones. Digital Marketing has became an important term in the century of electronics media.Digital Marketing are of 2 types Offline Digital Marketing and Online Digital Marketing

Offline Digital Marketing

Digital Marketing started after the introduction of Television, Radio in the society. After the introduction of Television , Radio companies thought of marketing their products through TV , Radio. This type of Digital Marketing is known as Offline Digital Marketing. Precisely a type of Digital Marketing

Types of Offline Digital Marketing :

1. Television Marketing : Marketing different products through television will always influence people and TV marketing is also preferred by different Coorperates.It attracts Corporates because it has 20% more influence than different online video Ads.

In a statistics it is also shown that people are more likely to believe in TV ads rather than online video Ads such as the Ads shown in YouTube and Facebook.

There are 2 types of TV Marketing :

1. Marketing through TV commercials

2. Teleshopping

2. Radio Marketing : Radio Marketing is a type of marketing through radio it is a type of marketing followed by companies for more than 100 years. It affect faded away but still it is a good style of marketing initially.

Online Digital Marketing

Online Digital Marketing is a type of digital marketing which started after the introduction of smartphones in the society. Online Digital Marketing as came as a blessing to many different companies and shot a boom after the introduction of smartphones and internet in the phones especially.

Precisely if we talk Online Digital Marketing is a type of marketing in which their is an usage of internet.

Online Digital Marketing are of different types :

There are 3 types of Online Digital Marketing

1. Social Media Marketing

a) YouTube Marketing : YouTube Marketing is a type of marketing in which companies promote their products through video ads played by Adsense in different creators YouTube channels.

Companies also promote their products through different creators ( mostly according to their genre),

b) Facebook Marketing : Facebook Marketing is a type of marketing in which companies plays video ads and promotional Ad videos. In different pages , companies promote their products and also watch tv of facebook. Facebook and Instagram also has a feature of stories through which companies promote their products with different types of animations and videos.

2. Content Marketing - Content Marketing is a type of Digital Marketing in which companies sell their products through different websites by blogs , videos , paid ads etc..It focuses on buliding an strong relationship with the customer by retaining their focus on a particular idea or thing.

3. E-Mail Marketing - Email Marketing is a passive way of Digital Marketing in which companies send spam mails or mails and sell their products in that manner. It has a mostly have low success rate than the above marketing methods mentioned above.

We will discuss each topic in every detail in the upcoming blogs.