Difference Between Sales Funnels v Relationship Funnels : What's More Buyer?

businesses strengthen their relationship with clients

Have you ever heard the success story of any business without having satisfied and happy customers?

No, right. Exactly, business and customers are the different sides of the same coin, which are inseparable from each other. Hence, every business needs to have a positive relationship with its customer base irrespective of its business size or type.

The best CRM software will help businesses to strengthen their relationship with clients.

Business leaders need to set efficient practices in their process to create a loyal customer base. Following are the two robust strategies that business leaders can implement in their workplace to enrich their customer relationships. These two strategies are some of the best CRM sales techniques that every business owner can make the most out of.

In this blog, we will cover two crucial aspects of customer relationship management. Firstly, we will understand what a sales funnel is. Secondly, we will cover what the relationship funnels is. Thirdly, we have a bonus for you to understand which funnel is more customer-centric for businesses.

What is the difference between the sales funnel and the relationship funnels?

A few business leaders might think; that there is no difference between the sales funnel and the relationship funnels. Because; the core purpose of these funnels is to attract clients and maintain a relationship with them. But not there is no difference between the sales funnel and the relationship funnel.

The sales funnel helps businesses to increase the conversion rate by selling products to more customers. The relation funnel will help the business owners to build a strong, long-lasting, and friendly relationship, with the customer. Moreover, a relationship funnel will ensure that your customer will get top-notch service at every stage throughout their lifecycle.

Let us now take a deep dive into understanding the sales and relationship funnel in depth.

What are a sales funnel?

The sales funnel is a visual representation of the entire sales process that a lead goes through from being a lead to a customer. The lead has to go through various steps before becoming a customer because it is not an easy task to acquire clients.

Every business will have a different lead qualifying process depending on their requirement. But the sole purpose of a sales funnel is to interpret the roadmap to attract customers and encourage them to buy. Following are a few steps involved in a standard sales funnel:

Create Brand awareness:

All businesses need to design and execute an effective campaign to increase brand awareness. It is a perfect way to have a positive first impression of your brand on your future clients.

The client might already be aware of their challenges or problems. Your team just has to explain to them how your product or services can help them overcome the challenges.

Businesses can use efficient marketing strategies to introduce their brand to their prospects. Depending on your needs, you can choose offline platforms like print ads, including, hoardings, newspapers, magazines, and other publications.

Additionally, you can choose from online tools like google ads, social media marketing, and others to increase your visibility. The most effective way of all to create brand awareness is the word of mouth.

Generate interest:

Every business owner needs to create curiosity in your customer about your products and services. Moreover, they need to have a strategic plan to increase the customer interest in your brand.

There are various ways that an organization can increase the customer's interest in its products or services. For instance, organizations can encourage their customers to subscribe to newsletters, webinars, and other brand awareness tools.

A business leader needs to have a detailed understanding of your customer needs and preferences to design an efficient sale funnel. The best; CRM software will help track the customer's digital footprints to understand their preferences, purchase behavior, and other demographics.

Identify the decision-maker:

Once the customer shows interest in your products or services. The sales team needs to understand if the client has made a purchase decision yet and who is the decision-maker. Identifying the decision-maker will ease the task of the salesperson and create a relationship with them directly.

Convert:

The most crucial process and last step of your sales funnel is conversion. Once you speak with the decision-maker and answer his questions and queries, he will be ready to buy. The top CRM software will help you spot the decision-maker and speak to them to increase the conversion rate.