Dead SEO checklist to avoid in 2022

SEO is one of the prominent practices of digital marketing services and offers a results-driven strategy. Over the decade the SEO strategies have been drastically changed and evolved. In the past years, Google algorithm built its reputation for changing policies at the speed of light.

Google bots today are red and tomorrow would be green. Google initiated such manners to keep the SEO practitioners from pulling any shady tricks. You can always find a loophole in any SEO regulation if it sticks for too long.

Below we have mentioned a list of SEO practices that are completely blacklisted by the google algorithm and can eat away ranking and traffic to your website.

Checklist of SEO Practices You Should Let Go in 2022

Thin and Repeated Content:

With the rise of content marketing and emphasis on credibility, thin content is one of the blacklisted members. Thin content refers to the practice of publishing 600 or fewer words of content. The now ancient practice was extinct with the panda algorithm update.

The panda update was introduced in February 2011 designed to promote the publishing of new content. Currently, you can no longer post the same content with different titles, and meta titles across the websites. Additionally, any content that shares traits with spun articles, plagiarism/ stolen articles, and bot-generated articles won't be entertained ranking or credibility vise.

Matching Keyword Domain:

Purchasing a domain matching the niche name/ keyword has been a really popular SEO practice. The practice isn't itself white hat or black hat but certainly a quick way to rank. Thousands of bloggers used to buy the domain they ought to write about. For example, if you specifically want to write about brakeless desserts, you will just pick the domain BakelessDesserts.com. Since the tactic helped Google understand the niche better, the domain would be dominating the SERPs within a few initial months.

However, now Google emphasizes the brand and not the domain. Plus with the competitive market, you can purchase a keyword-based domain due to availability. As long as you are working to build a brand then your ranking can be achieved.

Flat Website Structure:

If you have noticed, recently there has been a lot of emphasis on the website theme, design, and architecture. Till 2010 majority of the business had flat website architecture because google never deemed it important. Afterward, the tables turned when google started considering the architecture of the website for ranking.

Google uses the website architecture to understand the content hierarchy and its link to other pages. As organized as the architecture, the better would be the indexing of your content. A website structure typically consists of website layout pillar pages, category and subcategory pages, index/ no-index pages, and elements of design such as fonts, and colors. If your website is unstructured then you are missing out on a huge part of SEO.

Stretched Keyword Density:

Google algorithms were simpler back then when the keyword density meant a ratio of keywords in the number of times it is used on the page as compared to other words or keywords. A sweet percentage would make a magical difference when it came to keyword density. However, now google forces you to think more seriously about keyword topics, related keywords, and long-tail keywords.

Stretched keyword density is one of the practices that gave birth to the pillar pages crawling with the overuse of repetitive content. Whereas, in reality, pillar pages are dedicated to sharing detailed and informative content.

In 2021, today has a clear guide of SEO keywords acceptable per 100 words of content. Overusing stretched keywords are considered non-reliable and well devalues the business credibility both in the eyes of Google and your audience.

Keyword Cannibalization:

creating keywords cannibalized content practice has to go in 2022 because it is an outdated SERP practice. Keyword cannibalization is the practice when a business creates multiple pages on the website targeting the same keywords. In such cases now your pages will start competing with each other resulting in a drastic fall in the traffic, click-through rate, ranking, and conversion. In addition, your website will lose authority.

Google now has updated algorithms such as Hummingbird and Rank Brain that penalize you on content cannibalization. so now not only will your page be devalued, but you also have to pay for the cause.

Staying Out-Dated with Google Algorithm:

If you are an SEO practitioner that fails to stay updated with the Google algorithm, it is the practice you should avoid in 2022 for the better of your SEO results. Implementing outdated SEO practices is not fruitful and in the coming year, Google intends to spin the policies more to ensure credibility and user experience in the growing market. Businesses should now opt for SEO services in Dubai that implement the practices according to the new Google algorithms. Only such companies manage to get the promised results and conversion rate. White hat SEO practices like to keep chaining its colors for an incredible experience.