Customized Websites: Do They Still Work For Small Businesses In 2022

There are three responses to a piece of design - yes, no, and Wow! Wow, is the one to aim for - Milton Glaser. What type of website helps you get that wow factor for your small business?

Introduction To Custom Website Development

Are you a small business owner looking to create a viable website? Aesthetics of a web design count, but it needs more customized functionalities that fulfill the A-Z of user requirements.

I can hear you say free WordPress or website builders. Yes, many prefer them to create a website design for small business. But with time, they might find it challenging to scale up their websites.

For instance, you can use the open-source version of WordPress, but you have to spend on customized themes and plug-ins that can be a headache inducer.

Why do you have to put up with extra spendings when you can have a better one-time investment option?

Thus, many start-ups and even bigger brands have realized this fact and have embraced customized websites for their business.

So, let us start exploring facts that make custom websites the best choice for your business by:

=> Knowing the significance of customizations for small business web design

=> Comparing custom website and template

=> Seven benefits they offer for your business

First things first, let us start with the significance of customized sites.

Understanding The Significance Of Custom Websites

I agree that there are many free versions of templates and site builders, as mentioned in the above section. Wondering why the emphasis on customized websites is being built here.

There are a few reasons to choose customized web designs for small businesses,

=> Templates are pre-defined. You cannot edit to your taste or requirement. But with customized sites, it is possible to tweak functionalities that align with your business objectives.

=> Testing your site on all devices pre-launch is not a privilege you get with non-customized ones.

=> Free templates do not guarantee security and rankings on SERPs. But it is the exact opposite with custom websites.

The following section is a brief comparison of the two forms under discussion.

Brief Comparison Between Custom Website And Template

Small businesses need good websites to stand and deliver amongst the competitive marketplace. But showing your presence comes first. Right?

What is the right way to do it? DIY website or professional-looking sites. Today we prefer and value convenience and best-user experience that applies to websites too.

There are some available in the market that offer the same. But how does a website designed by a professional always have the extra edge?

Few things put customized website designs for small businesses in the driver’s seat. Let us talk about them.

Maintenance

Do you find the task of creating websites to be daunting? Hold on! You are not alone. Many feel the same. But after the site creation, the maintenance is what matters the most.

With templates, an end-user can add or edit pages with ease. But when you have to deal with technical changes, these pre-defined forms don’t offer any versatility.

But with professional custom website builders by your side, they make the right choice of page templates that suit your business and are customizable.

In addition, the back-end team also offers maintenance assistance for you.

User Experience

Did you regret entering a website that is too complicated to move around? Many times. The last thing you cannot do is push your visitors back through a bad user experience.

As far as the template website services go, it is up to you to handle the UX part without any assistance from them. It can result in a website with complicated navigation.

But with customized ones developed by professional UX designers can provide seamless navigation that results in a good user experience for your customers or prospects.

Cost

What your site up and running within minutes? Then there are plenty of options like Wix, Shopify, WordPress, and Jimdo. They have a simple setup process. But the hard part is the choice of template you need to make.

All these providers charge you around $9-$265. But customized websites from professionals can cost you around $2,000-$20,000. The cost increases for complex and larger ones.

So if you have budget constraints, then templates can be the go-by choice for you.

Functionality

What does the term functionality mean here? It varies from business to business. But few general ones are:

=> Newsletter

=> Online scheduling

=> Blogs

=> Location map

=> Social sharing map

With templates, you have to take care of the functionality integrations. As a hard fact, the template services offer a single functionality option for CRM management.

In customized websites, the professionals figure out the best functionality option, work on it, and integrate them into your site. Now, integrations of new tools with existing ones are breezier.

Design And Content

What makes you rethink choosing the web templates time and again? It is a feeling of ease and convenience.

They do have their downsides. The template designs might be impactful but not distinctive. With the templates, the burden of content writing on your shoulder can prove daunting. Not everyone is Dan Brown.

In contrast, it is a smooth glide when you choose professionals for building customized websites.

Convincing enough to choose customized ones? Thinking about what are the benefits of web designs for small businesses? The last section outlines a few.

7 Benefits Of Choosing Custom Website For Small Business

1. SEO Optimization

Do you know that Google updates its search algorithm every day? So, keeping your site updated with these optimizations can be a shocker.

The customized websites are flexible, and so the SEO professionals figure out the best optimization for your site with ease.

Are you the one who tends to underrate the significance of SEO for websites? Then it is time to move out of the list. SEO helps establish a strong online presence and earns more traffic and conversion to your site.

2. Best User-Experience

According to a survey, 89% of consumers shop with your competitor after a poor user experience.

Gone are the days when people used their PCs to browse information. Nowadays, it happens across all devices like mobile phones, laptops, iPad, and much more.

So, website optimization is essential to retain existing customers and draw prospects to your small business website.

3. Improved Security

Do you know that 18 million websites are infected each week? Websites are getting smarter, and hackers are too. So, having low website security can harm your customers and SEO rankings.

Make sure you choose the high-security features for your site to keep the trust and reputation of your business with your customers. Customized websites offer you one.

Tip: Get an SSL certificate for your website.

4. Build Brand Identity

Want websites that impress the visitors and make them spread recommendations for your products or services? Then customized websites help build you a brand presence to establish your identity in the marketplace.

5. Highly Scalable

Do you know that premade templates fail to comply with the test of time? Your website has to scale up for all the changes happening in your business. So, here again, customized versions deliver.

6. Money Saver

It is a no-brainer that small businesses do not have that fancy budget to invest in website design. But DIY websites can break your bank balance. So, hiring professionals for customized ones is worth the investment.

7. Impressive Websites

Can you identify a small business website on the first visit? Well, it is not the kind of experience you don’t want your customers to have. Right? Customized websites help you provide a big brand feel for customers.

Conclusion

Customized websites have added benefits to DIY ones and provide long-term results. Intuitive designs take time to be crafted and perfected but are worth the wait. Are you looking to create small business website designs? Then ping us a mail for a discussion.