Bulk SMS Service: The Future of the Telecom Industry in the Middle East

Bulk SMS Service: The Future of the Telecom Industry in the Middle East

With over 400 million mobile subscribers, or roughly 65% of the population, in 2020, and a target of 700 million by 2025, the Middle East is one of the fastest-growing markets. Despite the COVID-19 slowdown, operators in the region are expected to invest approximately $70 billion in infrastructure rollouts in the coming years.

When it comes to adapting to modern technologies, the Middle East has made remarkable progress. The Middle East's telecom industries are on par with those of other countries. The digital giants are not only acknowledging but also working towards the fact that telecom services have proven to shape buyer purchasing decisions. Looking back at the history of the telecom industry development in the Middle East region, we can see traces of expansion since liberation in 2003. However, they are now upgrading faster and better with technology. The Middle East's telecom sector has advanced in terms of design, user experience, infrastructure, digitization, and everything else that keeps them competitive.

Businesses in the Middle East, unsurprisingly, are increasingly incorporating SMS (Short Message Service) messaging into their customer service and engagement strategies. SMS marketing allows you to schedule and send personalized messages to groups or individuals. It's an excellent way to grab your target audience's attention and elicit an immediate response.

We may not all be on email 24 hours a day, but how many of us are able to live without our smartphones? So, why should you devote time and resources to SMS messaging? Is it appropriate for your business? To help you decide, we've compiled a list of the top eight advantages of bulk SMS marketing.

Bulk SMS builds Quality Customer Relationships

Bulk SMS will help you improve your marketing and customer service. Why? Customers value it because it is quick and inexpensive, it fosters meaningful conversation, and it is permission-based (opt-in).

Bulk SMS is a service that enables businesses of all sizes to send large amounts of SMS messages to various mobile phones via various mobile networks. Simply put, bulk messaging allows you to send an SMS to a large number of recipients at once. Bulk SMS service can even become your perfect business pitch if used correctly.

Bulk SMS delivery assists businesses in developing relationships that lead to scalable results. Simultaneously, it enables businesses to create limitless opportunities through strategic, well-targeted exposure. Bulk SMS allows users to send mass text messages both locally and globally. This is why this method of SMS delivery is one of the best options for businesses looking to reach a specific audience, whether in the Middle East or globally.

Bulk SMS messaging is used for:

Transactional Alerts

Promotional Engagement

User Verification (OTP)

Global Connectivity

Target Marketing

Industries using Bulk SMS services:

1. Education
2. Healthcare
3. Retail & Ecommerce
4. Banking & Finance
5. Transport & Logistics
6. Travel & Hospitality
7. Government & SMES
8. Media & Entertainment

Why are Middle Countries making use of this service?

Because they have a large number of users and clients who need to be reached with specific information at the same time. Whether it is a reminder, an alert, or some news, all of these businesses require an efficient method of communicating these messages to their target audience. However, bulk messaging is not limited to large corporations.

Despite the fact that email marketing is one of the most effective methods of reaching out to people, only a small percentage of emails are read. The same risk applies to SMS marketing, but because messages are delivered directly to people's devices and do not require Internet access to be opened and read, this risk pays off. And the fact that 98% of SMSs are opened and read demonstrates that this type of communication is ideal for engaging consumers and staying on their 'agenda.'

Consider mass messaging to be an additional business offer that can boost sales and revenue by allowing you to reach out to customers at the appropriate time, with the information or service they require from you. You can lead them through the sales funnel to achieve macro (purchase) conversions or entice small, micro engagements, according to the kind of business you're in and your business goals.

Top benefits of Bulk SMS Marketing:

High Opening Rate

SMS message open rates have been reported to be as high as 99%, compared to only 20% for emails. Surely, not every person who reads your text will respond. However, it stands to reason that if someone has seen your message, they are more likely to respond to it than if they have not. People read almost every text message they receive, and many choose to delete emails without opening them.

Instant Impact

Unlike emails, which may not be read for days, an SMS takes less than 7 seconds to reach its intended recipient. You can be confident that your message will be delivered — and it will be delivered quickly.

Customized Campaigns

Bulk SMS marketing allows you to target your entire contact database or even an individual. Personalization is critical to the success of your marketing campaign. For example, you should send a different text to prospects than to existing customers. It's quick and simple to create templates and personalize SMS messages each time you send one. Consumers are far more likely to respond to a message that is tailored to them rather than a generic or irrelevant message.

Outstanding Conversion Rate

Email response rates are notoriously low, hovering around 6%. A response rate of 45% for SMS, on the other hand, is not uncommon and is frequently even higher. Most people respond to text messages in 90 seconds, whereas email takes 90 minutes. Regardless of the goal of your marketing campaign — promotions, surveys, or sign-ups — SMS will generate a higher response rate than any other marketing strategy.

Cost-Effective

SMS bulk marketing is very inexpensive when compared to other marketing methods such as TV, radio, or print. Messaging is less expensive and has a higher return on investment (ROI) than many other marketing strategies, making it a cost-effective and long-term option.

In conclusion, In Middle East countries, SMS marketing has become an important element of any communication strategy in a digital landscape where consumers are constantly active on their mobile devices, smartphone or not. Text messaging excels where other, more complex, and internet-reliant marketing platforms fail. Every generation of customers, young and old, will be able to receive an SMS, making it the popular choice for personal and immediate business communication. It's an excellent way to reach a specific audience interested in your products or services, and it's an excellent pull marketing strategy for keeping those customers coming back for more.