Boost Your Site's Authority And Ensure The Respect from Google And Your Readers

As soon as you start to learn about search engine optimization, you'll hear about site authority.

Usually, people focus only on keywords as the only factor that will help them rank on google and gain visibility from their target audience. In actuality, keywords are just one part of the whole SEO ranking algorithm. The main part of this algorithm is the authority of a site. This means a site's trusted, consistent knowledge of their overall site topics, themes, and niche.

How do you gain authority for your site?

There are several methods of displaying your site's authority. The following list contains the main and essential methods that you are able to control on your part in the SEO ranking of your website.

Internal And External Links

The most basic sign of authority is one that Google practically built it's the whole ranking system on. The idea was that as people find high-quality and helpful content and link to it the best of the best would undoubtedly rise in rank. While things have changed since then and a lot of safety measures are in place so you can’t scam your way to the top by buying links, the authority of your site is still largely determined by the amount of high-quality natural links attached to your site.

How do you get high-quality, natural links?

By sharing great content and then telling your readers about this great content.

How do you do that?

Social media is one great option and plays another major role in the SEO ranking algorithm.

Social Sig nals

Once you start to share your great content on social media, others will begin sharing your content as well. That gives you incoming links and it sends what is known as "social signals”. As your post about your latest blog post or article is shared and liked your content and with it your site gain authority. This in time will build and add to your ranking as you start gaining the respect of Google and your audience.

As I've stated in another post "5 Step SEO Strategy":

"SEO strategies take time to become super effective. You are building up your reputation with the big search engines. Stay patient, consistent, and don’t give up. "

By sticking to your strategy and consistently posting great content then the last method of gaining authority for your site will work even more effectively in your google ranking and audience visibility.

Website Age

Age will also help you as time goes on. The best time to have registered a domain was ten years ago. The next best time is today. Do it now, get high-quality content posted on your site, and start sharing it with social media and your authority will start to grow as time goes by. It is silly and unwise to obsess over the age factor as it simply is what it is. Instead, focus on your site, keep posting, sharing, and building up your content. Use the keywords of your site in your articles and blog posts, knowing that ranking your site will become much easier as time goes on.

As I said in the beginning, this is not an extensive or detailed list. Beyond these methods, there are several factors that go into the ranking of your site. Search Engines are intentionally and deliberately vague at what these factors are, leaving us to stay diligent, consistent, and authentic That being said this list contains the factors that you are able to work on right away and continue to refine as your site's authority naturally increases.

-Kyle W. Meek-