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Benefits of Using an Online Payment Gateway

A small business can have big dreams. But have you considered how money can help you achieve your goals? Card machines are often the first payment method of choice for many businesses. They are, however, not the only way for customers to pay for your goods and services...

By Amit KumarPublished 4 years ago 3 min read
Benefits of Using an Online Payment Gateway
Photo by Towfiqu barbhuiya on Unsplash

A small business can have big dreams. But have you considered how money can help you achieve your goals? Card machines are often the first payment method of choice for many businesses. They are, however, not the only way for customers to pay for your goods and services. The best payment gateway in India allows you to accept payments in new ways and reduces your chances of losing a sale. Card payments are expected to increase across all payment methods in the coming years. They are as follows:

  • Online (adding e-commerce functionality to your website)
  • By phone (also called a Virtual Terminal),
  • Pay-by-link (you email a link to a customer that takes them to a secure payment page).

The benefits of a Payment Gateway

Get off to a flying start

An online payment gateway is by far the quickest way to begin accepting card payments. We'll have you ready to accept payments from your website, phone, and email within 24 hours (Pay-by-Link).

Open all hours

When you close your doors for the day, a Payment Gateway ensures that your website remains operational. Card-based online spending is rapidly increasing and is expected to continue. It allows you to make sales and accept payments while you sleep, which allows many business owners to sleep soundly.

Makes your phone and your till ring

A Payment Gateway also allows you to accept payments over the phone, which is useful for customers who are hesitant to pay for goods online. Using a Virtual Terminal, you can accept payments from customers over the phone in a quick and secure manner.

Security. Beefed up and wrapped up

We're not talking about bodyguards or bouncers here, but about a safe environment. To protect data, all transactions with a Payment Gateway are wrapped in layers of encryption. Screening and 3D Authentication are two more industry-standard security features that help reduce fraud and add even more layers of protection to every transaction.

A Payment Gateway not only increases the number of transactions available to your business, but it also protects each transaction. Consider it an online version of a card machine – a safe meeting place where your site can securely and privately connect to customers' bank accounts, allowing funds to be transferred to your Merchant Account. (All transactions, whether by card machine, online, phone, or email, go through this security procedure.)

In the blink of an eye, the Payment Gateway checks and encrypts each transaction. This helps to reassure customers and instil trust in your brand. That is how a Payment Gateway operates. But what are the advantages for your company? Let's take a closer look at this.

Easy set-up

All that remains is for you to sign. We handle the rest, making sure you're ready to accept payment within 24 hours. Banks take much longer – but because we've been entrusted with the card processing of over 70,000 Indian small businesses, we've got setup down to a fine (and quick) art.

Easy-peasy PCI

You must be PCI compliant in order to accept any type of card payment. It's another industry security standard, and we've devised a method to walk you through PCI compliance over the phone. It saves you time and can help you avoid costly mistakes.

Are you sold on the concept of a Payment Gateway? Then why don't you let us open one for you?

Setting up a Payment Gateway

It's quick and simple to add new payment methods to your business.

You must first open a Merchant Account. (A Merchant Account is required to accept any type of card payment – they are used to process card payments and deliver funds to your business bank account.)

We'll send you instructions on how to add the best Payment Gateway to your website to enable e-commerce, as well as how to set up a Virtual Terminal for phone-based payment, once your Merchant Account is activated. We guarantee not to keep you or your customers waiting.

business

About the Creator

Amit Kumar

Full-time thinker & part-time writer...

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