Australia Wallpaper Market: Industry Trends | 2025-2033

Australia Wallpaper Market Overview

Market Size in 2024: USD 46.00 Million

Market Size in 2033: USD 61.50 Million

Market Growth Rate 2025-2033: 3.28%

According to IMARC Group's latest research publication, "Australia Wallpaper Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Australia wallpaper market size reached USD 46.00 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 61.50 Million by 2033, exhibiting a growth rate (CAGR) of 3.28% during 2025-2033.

How DIY Culture and Sustainability are Reshaping the Future of Australia Wallpaper Market

• Driving Nature-Inspired Designs: Increasing demand for nature-inspired and coastal-themed designs echoes Australia's outdoor lifestyle, with wallpapers featuring native wildflowers like eucalyptus, wattle, and banksia, plus wildlife like cockatoos or kangaroos gaining popularity across residential spaces.

• Powering Removable Solutions: Peel-and-stick wallpaper has emerged as popular solution for renters who want to customize rooms without affecting surfaces, driven by increasing number of renters in major cities and Australia's robust DIY culture favoring self-renovation over professional services.

• Enhancing Sustainability Focus: More Australians are seeking environmentally friendly wallpaper products including recycled paper, water-based ink, and PVC-free substrates, with domestic manufacture receiving attention particularly following supply chain disruptions and cultural support for Australian products.

• Attracting Coastal Markets: In coastal areas of Queensland and New South Wales, oceanic designs, light sandy hues, and beach imagery prevail, particularly popular in holiday houses, beach houses, and modern open-plan living areas complementing natural light and outdoor vistas.

• Strengthening DIY Accessibility: Wallpaper companies are targeting simplicity in application with products featuring pre-applied adhesives, step-by-step instructions, and easy-to-use tools, making wallpaper more accessible for first-time buyers and younger shoppers seeking low-commitment design solutions.

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Australia Wallpaper Market Trends & Drivers:

Australia's wallpaper market is experiencing steady growth driven by rising interest in interior décor, robust DIY culture, and expanding demand for easy-to-fit, customizable wall coverings. Consumers are turning to wallpaper as a budget-friendly method of revamping interiors, especially in city dwellings and rental homes where flexibility and affordability are paramount. The market is spurred by increased consciousness about environmental sustainability, boosting demand for environment-friendly and domestically produced wallpapers. Advancements including peel-and-stick products and digital printing facilitate wider accessibility and design flexibility. One of the most striking trends is increasing demand for nature-inspired and coastal-themed designs that echo the nation's outdoor lifestyle and natural beauty, with Australians' attachment to their surroundings evident in interior design choices.

Removable and DIY-friendly wallpaper represents the second major trend supporting market growth, addressing the needs of Australia's growing rental population. With increasing numbers of renters in major cities including Melbourne, Sydney, and Brisbane, there is huge demand for temporary wall coverings that can be simply installed and removed without affecting surfaces. Peel-and-stick wallpaper has emerged as the popular solution for renters wanting to customize rooms without breaking lease agreements. This growth is boosted by Australia's robust DIY culture, where homeowners opt to do renovations themselves rather than hiring professionals. Wallpaper companies are targeting simplicity in application with products featuring pre-applied adhesives, step-by-step instructions, and easy-to-use tools. These functional aspects have broadened wallpaper's appeal beyond conventional markets, making it accessible for first-time buyers and younger shoppers. Removable wallpaper serves as a low-commitment means of trying bold patterns or current colors, aligning with Australia's rapidly changing interior design environment.

Sustainability has become a key theme in the Australian wallpaper industry, fueled by consumer values and local environmental concerns. As ecological consciousness grows, more Australians seek environmentally friendly wallpaper products including recycled paper, water-based ink, and PVC-free substrates. Domestic manufacture is receiving increased attention, particularly following international supply chain disruptions and wider cultural imperatives to support Australian products. Customers gravitate toward domestically designed and manufactured wallpapers for ethical reasons and inherent design features that incorporate Australian identity and culture. Homeowners and designers in environmentally conscious cities including Adelaide and Canberra are shifting attention toward products compatible with green building certifications. Wallpaper companies are responding by improving transparency over sourcing and production processes, marketing collections that reduce waste and chemicals. This emphasis on environmentally friendly design is changing consumer behavior and redefining quality standards in the Australian wallpaper industry.

Australia Wallpaper Market Industry Segmentation:

The report has segmented the market into the following categories:

Wallpaper Type Insights:

• Vinyl Wallpaper

• Non-woven Wallpaper

• Paper-based Wallpaper

• Fabric Wallpaper

• Others

Distribution Channel Insights:

• Online

• Offline

• Others

End User Insights:

• Residential

• Commercial

• Others

Design Theme Insights:

• Nature-Inspired Designs

• Coastal Themes

• Contemporary Patterns

• Traditional Designs

• Custom Prints

• Others

Application Method Insights:

• Traditional Paste Wallpaper

• Peel-and-Stick Wallpaper

• Others

Breakup by Region:

• Australia Capital Territory & New South Wales

• Victoria & Tasmania

• Queensland

• Northern Territory & Southern Australia

• Western Australia

Recent News and Developments in Australia Wallpaper Market

• 2024: Nature-inspired and coastal-themed designs gained significant popularity, with wallpapers featuring native Australian wildflowers like eucalyptus, wattle, and banksia, plus wildlife like cockatoos and kangaroos resonating with consumers seeking authentic Australian design elements.

• 2024: Peel-and-stick wallpaper emerged as popular solution for renters in major cities, with demand driven by increasing rental population in Melbourne, Sydney, and Brisbane seeking customization options that don't affect surfaces or breach lease agreements.

• 2024: Sustainability became key industry theme, with growing demand for environmentally friendly products including recycled paper, water-based ink, and PVC-free substrates, while domestic manufacture received increased attention following supply chain disruptions.

• 2024: Wallpaper companies enhanced product accessibility by targeting application simplicity with pre-applied adhesives, step-by-step instructions, and easy tools, successfully broadening market appeal to first-time buyers and younger demographics seeking DIY solutions.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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