Australia Urea Market 2025–2033
Trends, Regional Insights, Agricultural Demand, and Growth Drivers in Nitrogen Fertilizers

Australia Urea Market Overview
According to Renub Research Latest Report Australian urea market is projected to grow from US$ 1,191.73 million in 2024 to US$ 1,814.20 million by 2033, representing a CAGR of 4.78% during 2025–2033. According to Renub Research, the market expansion is primarily driven by the rising demand for nitrogen-rich fertilizers in agriculture, growth in grain and crop cultivation, and government initiatives promoting sustainable agriculture.
In addition, import substitution policies and emerging local production opportunities are shaping market trends. Urea remains an indispensable input for the Australian agricultural sector, supporting crop yield optimization, livestock feed enhancement, and environmentally sustainable practices.
Introduction to Urea
Urea (CO(NH₂)₂) is a highly concentrated nitrogen fertilizer, containing approximately 46% nitrogen. It is widely utilized in agriculture to improve soil fertility and crop productivity. Urea is cost-effective, easy to handle, and suitable for both broadacre and horticultural farming.
Beyond agriculture, urea has industrial applications in resin and plastic production, as well as in diesel exhaust fluid (AdBlue) to reduce vehicle emissions. Despite heavy reliance on imports, debates around domestic manufacturing and enhanced storage facilities are ongoing to secure supply chains and improve availability across Australia’s farming regions.
1. Increasing Agricultural Demand
Australia’s agriculture-dependent economy is a major driver for urea consumption. Urea is extensively used in grain cultivation, livestock grazing, and horticulture, owing to its high nitrogen content and affordability.
As global food demand rises and environmentally friendly farming practices gain prominence, farmers are increasingly applying urea to boost crop yields, enhance soil fertility, and improve pasture productivity. Urea’s role in both small-scale and large-scale operations solidifies its position as a crucial fertilizer in the Australian market.
2. Government Support for Fertilizer Security and Sustainability
The Australian government actively supports initiatives to reduce reliance on imports and enhance fertilizer security. Policies focus on:
Promoting domestic manufacturing
Enhancing logistics and distribution networks
Encouraging environmentally sustainable usage practices
Programs like the National Soil Strategy and agricultural innovation grants facilitate efficient fertilizer utilization while minimizing environmental impact. For instance, in August 2024, the Australian Farm Institute received a $638,000 grant to foster international collaboration on sustainable agriculture, including trade standards aligned with climate-friendly farming practices.
3. Livestock and Feed Industry Expansion
The growth of Australia’s livestock sector has increased the use of urea in animal feed as a non-protein nitrogen source. Urea supplementation enhances microbial protein production in ruminants, improving the digestion of low-quality forage and crop residues.
Companies like Food Recycle have leveraged urea-based feed supplements to convert commercial food waste into animal feed, addressing both environmental sustainability and livestock nutrition. This dual application—in fertilization and feed enhancement—fuels demand in Australia’s integrated agricultural systems.
Challenges in the Market
1. Heavy Reliance on Imports and Price Volatility
Australia sources most of its urea from Middle Eastern and Southeast Asian suppliers, making the market vulnerable to global price fluctuations, shipping delays, and geopolitical issues. The absence of large-scale domestic production increases supply risk and can spike costs, affecting farmers’ profitability.
Investment in local production facilities and diversified sourcing remains crucial for stabilizing supply and ensuring affordable urea availability across the country.
2. Environmental and Regulatory Constraints
Excessive or incorrect urea application can lead to nitrogen runoff, soil degradation, and greenhouse gas emissions. Regulatory oversight and environmental legislation require farmers to adopt precision farming techniques and adhere to strict application guidelines.
While these measures promote sustainable agriculture, they may increase operational costs and necessitate technology adoption, training, and infrastructure investments. Balancing productivity with environmental responsibility is a continuing challenge for the industry.
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Fertilizer Grade Urea
Fertilizer-grade urea dominates the Australian urea market due to its high nitrogen content and compatibility with other nutrients. It is applied in both solid and liquid forms and mixed with other inputs to maximize nutrient efficiency.
Widely used in wheat, barley, and canola cultivation, fertilizer-grade urea supports high-yield crop production. Government initiatives promoting precision agriculture and soil health management further reinforce demand in this segment.
Agricultural Use
Agriculture is the primary consumer of urea in Australia. Key applications include:
Enhancing soil fertility
Increasing crop yields
Improving pasture regrowth
Urea is especially critical in broadacre farming and regions with nitrogen-deficient soils, where it enables rotational cropping and conservation agriculture. Seasonal variations and rainfall patterns directly influence application rates, but the long-term focus on sustainable intensification ensures consistent market demand.
Animal Feed Use
Urea is widely used in feed for ruminants, including cattle and sheep, to improve digestion and protein synthesis. Its role is vital in drought-prone or nutrient-poor pastures.
With the expansion of feedlots and meat exports, urea’s use in animal nutrition is gaining traction, creating a stable and growing market segment.
Regional Insights
New South Wales (NSW)
NSW is a key agricultural state, producing wheat, barley, and livestock, which drives year-round urea consumption. Unpredictable rainfall and emphasis on sustainable farming practices increase reliance on precision application techniques. NSW’s strong logistics network makes it a central hub for urea importers and distributors.
Victoria
Victoria focuses on dairy, horticulture, and high-value crops, including fruits and vegetables. Fertilizer-grade urea supports pasture renewal, silage production, and crop intensification, while precision agriculture and fertigation technologies enhance nutrient efficiency and environmental compliance.
South Australia
South Australia’s dryland agriculture necessitates strategic urea application for cereal crops like wheat, oats, and barley. Farmers frequently employ pre-seeding or top-dressing techniques to optimize nitrogen supply. Government research programs assist in environmentally responsible fertilizer use, sustaining a stable market in the region.
Queensland
Queensland’s diverse agricultural profile, including sugarcane, cotton, grains, and livestock, makes it a major urea market. Multiple cropping seasons and high nitrogen demand for sugarcane require frequent fertilizer application. Government-supported nutrient management initiatives encourage responsible and efficient urea use, promoting growth while reducing environmental impact.
Market Segmentation Overview
By Type:
Technical Grade
Fertilizer Grade
Feed Grade
By Application:
Agriculture
Chemical Synthesis
Animal Feed
Others
By Top States:
New South Wales
Victoria
Queensland
South Australia
Western Australia
Australian Capital Territory
Tasmania
Northern Territory
Key Companies in the Market
Leading players in the Australian urea market include:
BASF SE
Petrobras
SABIC
Bunge Limited
Nutrien Ltd.
Sasol
CF Industries Holdings Inc.
These companies are evaluated based on:
Company Overview
Key Persons
Recent Developments
SWOT Analysis
Revenue Analysis
Their strategic activities include product innovation, sustainability initiatives, and supply chain expansion, ensuring a competitive edge in the market.
Market Outlook
The Australian urea market is expected to maintain steady growth due to:
Increasing crop cultivation and livestock production
Rising government support for sustainable agriculture
Growing demand for high-quality feed and fertilizer inputs
Advancements in precision farming and nutrient management
Challenges like import dependence, price volatility, and environmental regulations remain, but strategic government interventions and technological advancements will continue to support market expansion.
The combination of fertilizer and feed-grade applications ensures that urea remains central to Australia’s agricultural and livestock productivity, with a strong outlook for the 2025–2033 period.
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About the Creator
Sushant. Renub Research
I’m Sushanta Halder, Digital Marketing Manager at Renub Research with 15+ years in SEO, content, PPC & lead generation. Passionate about data-driven growth strategies.


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