Australia Sportswear Market Size, Trends & Opportunities 2025-2033

Australia Sportswear Market Overview

Market Size in 2024: USD 2.2 Billion

Market Size in 2033: USD 3.8 Billion

Market Growth Rate 2025-2033: 6.05%

According to IMARC Group's latest research publication, "Australia Sportswear Market Report by Category (Sports Apparel, Sports Footwear, Sports Accessories), Distribution Channel (Online, Offline), End User (Men, Women, Children), and Region 2025-2033", The Australia sportswear market size was valued at USD 2.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 3.8 Billion by 2033, exhibiting a CAGR of 6.05% during 2025-2033.

How Innovation is Reshaping the Future of Australia Sportswear Market

• Accelerating Sustainable Fashion: Lorna Jane launched a new sustainable activewear collection in May 2025 made from recycled materials, reflecting the industry's shift toward eco-friendly products and responsible manufacturing practices across Australian brands.

• Expanding E-Commerce Reach: Australia's e-commerce industry reached USD 32.3 billion in 2024 with 15.5% yearly growth, transforming how consumers purchase sportswear through convenient online platforms, competitive pricing, and direct-to-consumer sales models.

• Enhancing Performance Technology: Manufacturers are developing advanced performance-oriented apparel using innovative materials that offer improved moisture-wicking, breathability, temperature regulation, and comfort for both casual exercisers and serious athletes.

• Strengthening Digital Fitness Culture: Social media influencers and fitness platforms are popularizing active lifestyles, with an estimated 15% of Australian citizens holding gym subscriptions, driving demand for high-performance, fashionable, and functional athletic attire.

• Driving Athleisure Innovation: The athleisure trend continues transforming the market, with work-from-home models and relaxed dress codes creating demand for versatile clothing that seamlessly transitions from workouts to everyday activities and social settings.

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Australia Sportswear Market Trends & Drivers:

Growing health and fitness awareness among Australian citizens is strongly influencing the market. There is positively changing sentiment toward wellness, with more individuals engaging in regular physical activity and pursuing healthier habits. The expanding emphasis on preventive healthcare supports this trend substantially. Australia's cultural shift embraces fitness as a lifestyle choice rather than hobby, evidenced by gym, fitness class, and outdoor activity popularity. An estimated 15% of citizens have gym subscriptions. This creates more requirement for sports gear supporting numerous physical activities. Manufacturers are developing products designed for performance, comfort, and style, serving both casual exercisers and serious athletes. Fitness influencers and social media platforms have immensely popularized active lifestyles, with individuals seeking high-performance, fashionable, functional attire to complement their athletic pursuits.

The athleisure trend is substantially influencing market growth. This style blends athletic wear with casual clothing, becoming increasingly popular as consumers seek versatile attire transitioning seamlessly from workouts to everyday activities. Athleisure's convenience and style allows individuals to wear sports attire beyond the gym, broadening appeal to wider audiences. Those not engaging in regular exercise are attracted to versatility, comfort, and athletic clothing aesthetics. Manufacturers are creating more fashionable and useful sports attire lines serving fitness enthusiasts and fashion-conscious consumers. Work-from-home facility adoption and formal corporate dress code relaxation means athleisure gear receives more attention. This trend democratizes sportswear, making it acceptable in various social and professional settings beyond traditional athletic environments.

E-commerce expansion is a significant driver of the market. Online shopping has altered how consumers purchase sports gear, offering convenience, bigger selection, and competitive pricing. E-commerce platforms provide easy access to many sportswear brands and products, allowing consumers to compare options and make informed purchases from home. Australia's e-commerce industry reached USD 32.3 billion in 2024, recording 15.5% yearly growth. Direct-to-consumer sales models enable sports apparel companies to build stronger customer connections and offer exclusive products or limited editions, cementing relationships. Online shopping technology advancements have improved the experience, with virtual try-ons, detailed product descriptions, and customer reviews. This shift expands market reach and caters to rising preference for digital retail experiences, facilitating overall industry expansion.

Australia Sportswear Industry Segmentation:

The report has segmented the market into the following categories:

Category Insights:

• Sports Apparel

• Sports Footwear

• Sports Accessories

Distribution Channel Insights:

• Online

• Offline

o Sporting Goods Retailers

o Supermarkets and Hypermarkets

o Exclusive Brand Outlets

o Others

End User Insights:

• Men

• Women

• Children

Breakup by Region:

• Australia Capital Territory & New South Wales

• Victoria & Tasmania

• Queensland

• Northern Territory & Southern Australia

• Western Australia

Recent News and Developments in Australia Sportswear Market

• May 2025: Lorna Jane launched a new sustainable activewear collection made from recycled materials, reinforcing the Australian brand's commitment to eco-friendly fashion and responsible manufacturing practices in the sportswear industry.

• May 2025: The Australia activewear market generated revenues of USD 8.12 billion in 2024 and is forecast to reach USD 10.91 billion by 2030, capitalizing on rising health consciousness and the popularity of athleisure fashion.

• Q2 2025: Major sportswear brands intensified their focus on direct-to-consumer e-commerce strategies, offering exclusive online collections, personalized recommendations, and enhanced digital shopping experiences to capture growing online consumer demand.

• 2025: Celebrity and athlete endorsements expanded significantly across social media platforms, with sportswear brands partnering with Australian sports icons and fitness influencers to increase brand recognition, credibility, and consumer engagement among younger demographics.

• 2025: The Australian e-commerce industry reached USD 32.3 billion with 15.5% yearly growth, transforming sportswear retail through improved online shopping technology, virtual try-ons, and seamless purchasing experiences across mobile and desktop platforms.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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