Australia Plant-Based Food Market: Industry Trends, Share, Size 2025-2033

Australia Plant-Based Food Market Overview

Market Size in 2024: USD 330.4 Million

Market Size in 2033: USD 981.3 Million

Market Growth Rate 2025-2033: 11.50%

According to IMARC Group's latest research publication, "Australia Plant-Based Food Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The Australia plant-based food market size was valued at USD 330.4 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 981.3 Million by 2033, exhibiting a CAGR of 11.50% during 2025-2033.

How Indigenous Innovation and Clean-Label Revolution Are Transforming Australia's Plant-Based Future

• Indigenous Botanicals Leadership: Australian brands are pioneering unique formulations with native ingredients like wattle seed, macadamia, lemon myrtle, and quandong, creating distinctly Australian plant-based products that celebrate biodiversity while offering premium nutritional profiles and authentic cultural narratives that resonate globally.

• Clean-Label Innovation Surge: Companies like Else Nutrition are revolutionizing the market with soy-free, plant-based infant formulas made from almond, buckwheat, and tapioca, responding to consumer demands for transparent, nutrient-enriched alternatives free from artificial additives and synthetic compounds.

• Retail Category Expansion: Major retailers are driving mainstream adoption with NEXT Foods launching plant-based pasta sauces across 550 Coles supermarkets nationwide, while plant-based products diversify beyond meat alternatives to include ready meals, desserts, snacks, and condiments integrated into everyday meal categories.

• Strategic Market Consolidation: Industry leaders like V2food are accelerating growth through strategic acquisitions, including the purchase of vegan chicken producer Daring Foods, positioning Australian companies for U.S. market expansion while strengthening domestic market leadership across protein categories.

• Regional Accessibility Revolution: E-commerce and regional retail expansion are democratizing plant-based access across Australia's vast geography, with online platforms providing specialty products to remote areas while major supermarket chains increase plant-based shelf space in regional locations nationwide.

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Australia Plant-Based Food Market Trends & Drivers:

Australia's plant-based food revolution is being driven by a fundamental shift in consumer values that goes far beyond dietary trends. The convergence of environmental consciousness, animal welfare concerns, and health optimization is creating a powerful market dynamic that's reshaping the entire food landscape. Australian consumers, particularly in urban centers like Sydney, Melbourne, and Brisbane, are making informed choices that align with their ethical values and sustainability goals. This isn't just about following global trends—it's about translating international movements into distinctly Australian contexts that address local environmental concerns like bushfire-related climate damage and reef conservation. The growing influence of social media communities and local wellness influencers is amplifying this shift, creating authentic conversations about plant-based living that resonate with Australian lifestyles and values.

The culinary innovation happening across Australia's plant-based food industry is remarkable for its integration of indigenous ingredients and multicultural influences. Chefs, startups, and manufacturers are experimenting with native botanicals like wattle seed, macadamia, lemon myrtle, and quandong to create products with uniquely Australian flavor profiles that tell compelling cultural stories. This botanical innovation is being enhanced by Australia's multicultural fabric, inspiring plant-based versions of laksa, banh mi with native spices, and Greek-style dips featuring bush tomatoes. Local food trucks, cafés, and artisanal producers are becoming hubs for these creative offerings, helping to mainstream plant-based options across diverse communities from Melbourne's laneways to Sydney's inner suburbs and regional towns throughout the country.

Retail dynamics and policy support are creating unprecedented accessibility for plant-based foods across Australia's diverse geographic and demographic landscape. Major supermarket chains are expanding plant-based ranges and improving product visibility in both metropolitan and rural communities, while government policies supporting sustainability commitments and alternative protein innovation are creating fertile ground for industry growth. State programs aligned with climate targets often include grants and pilot schemes for plant-based producers, stimulating investment and local production. The overlap of retail expansion and policy support is enhancing consumer access while driving industry momentum, transforming plant-based foods from niche products to mainstream choices available across Australia's vast continental geography.

Australia Plant-Based Food Market Industry Segmentation:

The report has segmented the market into the following categories:

Type Insights:

• Dairy Alternatives

• Meat Alternatives

• Egg Substitutes and Condiments

• Others

Source Insights:

• Soy

• Almond

• Wheat

• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets

• Convenience Stores

• Online Stores

• Others

Regional Insights:

• Australia Capital Territory & New South Wales

• Victoria & Tasmania

• Queensland

• Northern Territory & Southern Australia

• Western Australia

Recent News and Developments in Australia Plant-Based Food Market

• February 2025: V2food completed its strategic acquisition of Daring Foods, expanding its plant-based protein portfolio while preparing for U.S. market entry, demonstrating the accelerating consolidation and international expansion ambitions of leading Australian plant-based companies seeking global market share.

• March 2025: Else Nutrition's soy-free infant formula achieved breakthrough success across Australian retail channels, with clean-label formulations made from almond, buckwheat, and tapioca responding to parental demands for transparent, nutrient-enriched alternatives free from artificial additives and synthetic compounds.

• June 2025: NEXT Foods expanded its plant-based ready meal range to over 750 major retail locations, featuring locally-produced pasta sauces and chef-recipe variants that integrate seamlessly into everyday meal categories, reflecting the successful mainstream adoption of plant-based products beyond traditional meat and dairy alternatives.

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