Australia Generative AI Market Set to Reach USD 1,247.6 Million by 2033, Growing at 17.5% CAGR

Australia Generative AI Market Overview

Market Size in 2024: USD 292.0 Million

Market Size in 2033: USD 1,247.6 Million

Market Growth Rate 2025-2033: 17.5%

According to IMARC Group's latest research publication, "Australia Generative AI Market Size, Share, Trends and Forecast by Offering Type, Technology Type, Application, and Region, 2025-2033", The Australia generative AI market size reached USD 292.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,247.6 Million by 2033, exhibiting a growth rate (CAGR) of 17.5% during 2025-2033.

How Innovation is Transforming the Australia Generative AI Market

• Enterprise-Scale AI Integration: Australian businesses are moving beyond experimentation to deep integration of AI into operations, with PwC Australia investing USD 12 Million in an AI Centre of Excellence and adding 30 specialized AI roles to support enterprise adoption.

• Legal Technology Revolution: The legal sector is embracing AI-powered tools for research and drafting, with LexisNexis launching Lexis+ AI in Australia following successful trials with 300 legal professionals, demonstrating improved speed and precision in complex case handling.

• Government-Led Innovation Support: Strategic initiatives including the National Artificial Intelligence Centre and AI Action Plan are fostering responsible AI deployment through funding programs, public-private partnerships, and ethical AI frameworks.

• Cloud Infrastructure Expansion: Massive investments by Amazon Web Services, Microsoft, and Google in Australian cloud infrastructure are democratizing access to high-performance computing resources needed for training and deploying complex AI models.

• Cross-Industry Collaboration: Dynamic partnerships between startups, corporations, and research institutions are accelerating the development of sector-specific AI solutions across finance, education, agriculture, healthcare, and cybersecurity.

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Australia Generative AI Market Trends & Drivers:

The Australia generative AI market is experiencing substantial growth driven by enterprise integration, legal tech adoption, and rising demand for secure, scalable solutions. Major investments by consulting firms and technology providers are pushing AI from pilot use to business-critical implementation across industries. The market benefits from strong government support through targeted investments, policy development, and regulatory guidance that accelerates adoption while ensuring ethical AI deployment and public trust in AI technologies.

Enterprise demand for scalable AI solutions represents the most significant growth driver, with businesses seeking deep integration of AI into operations spanning customer service, data analysis, strategic planning, and decision support. Companies are prioritizing AI systems that can scale securely, integrate with existing infrastructure, and deliver measurable efficiency gains. This trend is exemplified by PwC Australia's USD 12 Million investment in an AI Centre of Excellence, adding 30 specialized roles to support client implementation and governance across model training and compliance areas.

The legal sector's adoption of generative AI is moving from pilot programs to core workflow integration, with law firms seeking tools that reduce research time, improve drafting accuracy, and summarize lengthy legal texts while maintaining security and quality standards. LexisNexis's successful launch of Lexis+ AI following trials with 300 legal professionals demonstrates the sector's growing confidence in AI tools that offer both productivity gains and risk controls, particularly in Australia where firms face pressure to deliver faster, cost-effective services.

Australia Generative AI Market Industry Segmentation:

Offering Type Insights:

• Image

• Video

• Speech

• Others

Technology Type Insights:

• Autoencoders

• Generative Adversarial Networks

• Others

Application Insights:

• Healthcare

• Generative Intelligence

• Media and Entertainment

• Others

Regional Insights:

• Australian Capital Territory & New South Wales

• Victoria & Tasmania

• Queensland

• Northern Territory & Southern Australia

• Western Australia

Recent News and Developments in Australia Generative AI Market

• August 2025: Australian government research reveals generative AI will mostly enhance jobs rather than replace them, with findings showing the technology will augment human capabilities and urging upskilling initiatives to embrace technological changes across industries.

• June 2025: Australian AI ecosystem analysis shows businesses increasingly transforming operations in response to new opportunities and competitive dynamics, with a growing number of companies focusing on adoption and integration to enhance existing processes.

• June 2025: AI adoption among Australian small and medium enterprises reaches 40%, representing a 5% increase compared to the previous quarter (July-September 2024), demonstrating positive trends in business technology integration.

• June 2025: ANZ (Australia-New Zealand) businesses plan to invest more in generative AI in 2024 than the global average, signaling strong appetite for staying at the forefront of AI innovation and capitalizing on technological advances.

• January 2025: Infosys and Tennis Australia launched groundbreaking generative AI innovations at the Australian Open, including 'Beyond Tennis' - the world's first Gen AI tennis league, AI commentary, and VR AI Stadium, showcasing real-time fan engagement capabilities.

• 2025: Australia's generative AI market demonstrates accelerating growth with enterprise adoption across sectors, integration into core business tools like CRMs and design software, and rising use of AI-as-a-Service platforms driving market expansion nationwide.

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players including major technology providers, consulting firms, and AI specialists driving innovation in enterprise integration, legal technology, and sector-specific AI applications.

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IMARC Group is a global management consulting firm that helps the world's most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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