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Advance Link Building Tactics To Boost Your Search Engine Ranking

Boost your search engine ranking

By RaksavPublished 4 years ago 4 min read

Are you still employing outdated link-building strategies to boost your search engine rankings? If this is the case, you are most likely not getting good results. This tutorial will show you how to get more high-quality backlinks, brand mentions from various channels and relevant websites.

Guest posting, blog comments, forum discussions, Quora answers, and social media promotion are still viable options. They are, however, insufficient for gaining access to Google's first page. On the other hand, Google's extensive link criteria threaten to penalize outmoded link-building strategies.

Paid links, link exchanges, and offering freebies in exchange for links are all spam methods. On the other hand, Link building is still crucial. According to the most recent list of Google's 200 ranking variables, backlinks and brand signals are critical ranking factors. Given Google's criteria and the significance of backlinks, you will need to switch to expert SEO link-building tactics to improve your chances of ranking.

Let us take a look:

Skyscraper Tactic

Although original content remains the most vital factor, quantity and quality are also important. Companies are concentrating on producing content that is superior compared to already available. It is known as the evergreen Skyscraper technique. This advanced link-building strategy entails locating the best content about your keywords and creating a tenfold improvement. It implies that you will produce high-quality content that people want to share. You can find the best content using tools like BuzzSumo, YouTube, Quora, and, of course, Google searches, and then use the skyscraper technique to create a better version.

Find high-authority sites that will publish your work as a guest post if you create excellent content in the same way. You find the websites in the same industry where you search for the original content. Because the content is relevant to their target audience, they are more likely to accept it.

If the content is in a different format, you can also contact the original website and ask if they would be interested in posting it on their site.

Another advanced link-building strategy is to publish completed content on your blog so that other websites can link back to you.

Investigate About Your Competitors

What are your competitors' backlink strategies? Keep an eye on them to see where they get their links from and what anchor texts they use. Many competitor keyword research tools are available in the market to help you analyze your competitor's most successful keywords and complex link-building techniques.

You are not required to replicate their ideas, but you may use them as inspiration. If you figure out their link-building strategies, you can use the skyscraper strategy again. Perform better than your competitors at whatever they are doing.

You can contact websites or individuals who link to your competitors and offer them high-quality content. It increases the likelihood of receiving backlinks from sites that provide link juice to your competitors.

Publish Original Research

It's time to create something new now that you've learned how to use the existing content. One of the most advanced link-building strategies is research. To accomplish this, you can do research and a survey. Then, based on your findings, publish, promote, and create content. You'll be able to generate a plethora of new content ideas this way. People also want to access original research and studies relevant to their industry. You will receive a large number of backlinks through this comprehensive link-building method.

Don't worry if your results aren't perfect. Unexpected outcomes and perspectives that contradict people's expectations may lead to even stronger links when people respond with their responses. In addition to this type of research, you can create a case study of your accomplishments. People enjoy linking to original case studies to back up their claims, so this is one of the most effective advanced link-building strategies. You can publish these case studies on other credible websites in your field.

Mention Influencer

How frequently do you cite examples, statements, and case studies from industry influencer's? Have you thought about telling them you mentioned them? Perhaps they are too powerful influencers, and you chose to avoid them. However, I would suggest mentioning them each time you use one of their samples in your work. Even if they do not respond, their followers may be interested in what you have to say. Influencers are likely to appreciate your efforts because you provide backlinks.

When using their examples or quotations in a blog post, mention them when sharing. It can generate a lot of interest. If done correctly, it has the potential to be a highly effective advanced link-building strategy for your brand.

Create Lot of Content

Content is essential. You can create massive amounts of content in a short time. It can do this by developing multiple formats for a single piece of content.

Writing a lengthy article and then converting it into videos, podcasts, infographics, and other forms of media is what this entails. It reduces the stress of coming up with new content ideas for various platforms.

Make a content calendar that will allow you to publish at least one long-form piece of content per week. Divide it into different formats and distribute it on social media channels relevant to your target audience.

Examples include videos for YouTube, photographs for Instagram, podcasts for iTunes, and many more. If you have a strong presence across multiple media, you can receive more backlinks. You can use the same content model for your advanced link-building strategy. It helps you create more content in less time and with less effort.

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