8 Brilliant Blog Writing Tips to Help You Write Quality Content

Blogging is one of the most popular online activities. It is also one of the easiest ways to share your thoughts and ideas with the world.

If you are a blogger or thinking of starting a blog, then you want to make sure that you are writing quality content.

You want your readers to be engaged and inspired by what you write, and you don’t want to put out anything less than your best work.

But how do you achieve this?

How do you go from writing average content to writing brilliant blog posts that people will love?

Here are 8 tips to help you write amazing content:

1. Plan before you write

When you sit down to write a blog post, it can be helpful to have a plan.

What are you going to write about?

What points do you want to make?

Having a clear idea of what you want to say before you start writing will make you more likely to stay on track and produce a well-organised and cohesive piece.

Plus, if you ever get stuck while writing, having a plan will give you a roadmap to follow to get back on track.

Not sure what to write about?

Check out this list of tools that can help you create content ideas.

If you’re writing a longer post, you may want to create an outline before you start writing. This will help keep you organised and ensure your content flows well.

>> Tip: Don’t have time to plan a long post? That’s ok! You can still produce a quality content by writing shorter, more concise posts. Just make sure that each post has a clear focus and purpose.

2. Write clearly and concisely

When you are writing, always keep your audience in mind.

You want to ensure that your writing is clear and easy to understand.

Use simple language and avoid jargon or technical terms unless you are writing for a specific audience who will understand them.

Not sure if your writing is too complex?

Read your writing aloud or have someone else read it to you. If you find yourself stumbling over words or phrases, then chances are your writing is too complicated.

Another way to simplify your writing is to break down complex concepts into smaller, more manageable pieces.

This will make your writing easier to understand and will help keep your readers engaged.

>> Tip: If you’re struggling to keep your writing concise, try setting a word limit for each section or paragraph. This will force you to be more mindful of how many words you are using and will help you edit down your writing.

3. Use easy-to-read fonts and colours

The way your blog looks is just as important as the content you are writing.

You want to ensure that your blog is easy on the eyes and uses fonts and colours that are easy to read.

Stick to simple fonts like Arial or Times New Roman etc. These fonts are easy to read and help make your blog more accessible to a broader audience.

When it comes to colours, less is usually more.

A simple colour scheme that uses light colours on a dark background is often the easiest to read.

>> Tip: If you want to use a more complex colour scheme, ensure you have enough contrast between the colours you are using. This will help ensure that your blog is still easy to read.

4. Make your posts scannable

When people read your blog posts, they usually scan the page rather than read every word.

This means that you need to ensure that your posts are easy to scan so that readers can quickly find the information they are looking for.

One way to make your posts more scannable is to use subheadings.

This will help break up your text and make it easier for readers to find the information they need.

>> Tip: Another way to make your posts more scannable is to use bullet points or lists:

This will again help break up your text and make it easier for readers to find the information they need.

When using lists, ensure that all of the items on the list are related to each other. This will help ensure that your list is easy to understand and follow.

You can also use lists to create a series of steps or instructions. This can be helpful if you write a how-to post or give readers tips on a particular topic.

>> Tip: You can also make your posts more scannable by using short paragraphs.

This will help readers quickly find the needed information without getting overwhelmed by a large block of text.

When creating headings and subheadings, always use keywords that accurately describe the section’s content. This will help search engines index your blog posts and make them easier for readers to find.

You can also use headings and subheadings to highlight important information or key points in your blog post.

5. Use images, infographics, and videos liberally

People are more likely to remember information they see rather than the information they read.

This means that you should use images, infographics, and videos whenever possible to help illustrate your points.

Not sure how to find suitable images, infographics, or videos?

Several websites offer free stock photos and videos that you can use on your blog.

Some of my favourites include Unsplash, Pexels, and Pixabay.

>> Tip: You can create your own images, infographics, and videos using free online tools like Canva or Adobe Spark.

6. Write for your audience

It’s important to remember that your blog is for your audience and not for you.

This means that you should always be writing with your audience in mind.

When writing for your audience, it’s essential to consider what they want or need to know. This will help ensure that your content is relevant and valuable to them.

It’s also important to consider how your writing will benefit them. For example, will it help them solve a problem? Will it provide them with new information?

Answering these questions will help you write content that is not only relevant and useful to your audience but content that they will be eager to read.

>> Tip: Not sure who your audience is? Take some time to think about who you want to read your blog.

Are they other businesses in your industry?

Are they stay-at-home moms?

Once you have a good idea of your target audience, writing for them will be much easier.

7. Edit and proofread your work

Once you have finished writing your blog post, editing and proofreading your work is essential.

Editing your blog post will help you fix any errors or typos. It will also help you improve the overall quality of your writing.

Proofreading your blog post will help you catch any remaining errors or typos.

It’s important to note that editing and proofreading are two different processes:

• Editing is about improving the overall quality of your writing. This includes things like sentence structure, word choice, and clarity.
• Proofreading is about catching any remaining errors or typos. This includes things like spelling mistakes and grammatical errors, and incorrect punctuation.

Editing and proofreading can be time-consuming tasks.

If you don’t have the time or patience to do it yourself, there are many online editing and proofreading services that you can use.

One of my favourites is Grammarly.

If you do choose to edit and proofread your blog post yourself, I recommend reading it aloud. This will help you catch any errors or typos you might otherwise miss.

It will also help you determine how clear and easy to understand your writing is.

>> Tip: If you’re editing a longer blog post, I recommend taking a break between writing and editing. This will help you return to your work with fresh eyes and catch any errors or typos you might have missed.

8. Promote your posts on social media and other channels

After you have published your blog post, it’s important to promote it on social media and other channels.

This will help ensure that your content is seen by as many people as possible.

There are many ways that you can promote your blog posts on social media. For example, you can share them on your personal profile, in relevant groups, or on your business page.

You can also promote your blog posts on other channels, such as email marketing or guest blogging on other websites.

Bottom Line

Writing quality content for your blog is important if you want to attract and retain readers.

By following the tips in this post, you can write quality content that your readers will love.

Do you have any other tips for writing quality blog content?

Share them in the comments below!

Disclaimer: The original version of this story was published on another platform. Link to original version: https://medium.com/@dariaha/8-brilliant-blog-writing-tips-to-help-you-write-quality-content-492107e7b388