5 Free Digital Marketing Resources to Take Advantage of Right Now

Gaining new knowledge and skills is always a good idea.

The digital marketing landscape is constantly evolving, so there’s always room to grow, whether you’re a beginner or a seasoned professional.

I was inspired to create this list last year when many of my colleagues driven by pandemic started rethinking their career paths. Seeing how some of them pivoted their careers, up-skilled, or made the most out of a situation was terrific.

Even though it looks like the lockdown times are gone, a vital takeaway is that it’s important to stay sharp and invest time and effort into being the best you can be.

But enough of the motivational talk.

Let’s look at 5 free digital marketing resources you can take advantage of now.

1. Ahrefs’ Blogging for Business Course

This course is designed to help you turn your blog into a revenue-generating machine. It’s packed with actionable tips and strategies you can start implementing immediately.

If your blog isn’t getting the attention it needs or if you don’t know how to optimise your content properly, this course is for you.

You’ll learn how to come up with ideas for blog posts that people will actually want to read, how to promote your content, and how to monetise your blog.

This course encourages the use of its own paid keyword tool. However, there are free alternatives, such as Ubersuggest.

2. Hubspot Courses

Hubspot offers many free digital marketing resources, including courses and certifications.

The HubSpot Academy offers 15 certification modules, including Digital Marketing, Inbound Marketing, Email Marketing, Growth-Driven Design, Content Marketing and more.

Perfect for content marketers, copywriters, SEO specialists and other marketing professionals. The course explains how to tailor your content to the shopper’s journey, which is essential for an effective inbound campaign.

The Digital Marketing program takes around four hours to complete.

It is broken down into short videos organised into topical sections. You can take a break, save your work and come back later.

3. SEM Rush’s Keyword Research Course

SEM Rush’s Keyword Research Course is a quick win for new marketers and content writers. It is a free digital marketing course that takes about an hour to complete.

The course starts with the basics of keyword research. It then moves on to more advanced topics, such as competitor analysis, long-tail keywords, and SERP features.

You’ll also get some tips on using this information to improve your content strategy and ensure you’re targeting the right keywords.

After taking this course, you’ll be able to do keyword research like a pro.

SEM Rush is a fantastic tool, but it’s not free.

The course does mention their paid features, but the information is still relevant if you’re using a free alternative like Ubersuggest.

Content marketing is one of the most important digital marketing channels, and this course will give you a solid foundation.

4. Internet Marketing for Smart People

Copyblogger is also offering a free digital marketing resources. Internet Marketing for Smart People is a 20-part course and an ongoing email newsletter.

You’ll receive a new lesson on one of the course’s four pillars every week:

• Relationships
• Direct response copywriting
• Content marketing
• Have something worth selling

The idea behind this course is to change with the Internet marketing world so that it is always accurate.

This course is perfect for anyone who wants to improve their copywriting and content marketing skills. The lessons are delivered in bite-size chunks so you can easily understand and put the information into practice.

5. Google Digital Garage

Google’s Digital Garage is a free digital marketing resource with over 30 lessons.

Digital Garage is a great resource for beginners or those looking to improve their digital marketing skills.

The courses are well organised and easy to follow, covering digital marketing.

Out of the 30 classes offered, two come with certificates of completion:

• Fundamentals of Digital Marketing
• Prepare for the G Suite Certification Exam

If you want to explore more advanced options, the Google Skill Shop offers product-specific courses and certificates. These would be great additions to your CV.

In Conclusion

You can now take advantage of these five digital marketing resources to improve your skills.

Whether you’re just starting out or looking to brush up on your digital marketing knowledge, these courses will set you up for success.

Don’t forget to supplement your learning with real-world experience.

The best way to learn is by doing. So get out there and start putting what you’ve learned into practice.

Disclaimer: The original version of this story was published on another platform. Link to original version:

https://medium.com/@dariaha/5-free-digital-marketing-resources-to-take-advantage-of-right-now-14d0032b6c6a