8 Best SEO UK Tips To Make A Mobile-Friendly Business Website

In today’s world, mobile devices have gained a lot of prominence among users browsing the Internet. For this reason, plenty of companies are working on improving their website quality and rankings to attract more clients. At present, one thing that the best SEO UK professionals and webmasters choose to focus on is mobile content, which will let them earn better rankings on mobile-first indexing.

With mobile-first indexing, Google will always prioritise a website’s mobile version when crawling, indexing, and ranking. But how can the best SEO companies give your users the best experience possible on their mobile gadgets? Here are the top mobile-first indexing practices that you must take into account.

1.Work with a reliable WordPress developer

Perhaps you have a custom-built WordPress theme or site and can’t move to a new WordPress theme. In cases like these, it might be a good idea to hire a WordPress developer to work on your website and make it suitable for mobile devices.This could involve moving your site to a new framework or even refactoring all your base code. Make sure to get an estimate from a couple of places before proceeding. Depending on your site, this could be a small or very large undertaking

2. Don’t be satisfied with a mediocre mobile version

Ticking the mobile-friendly test passed box does not a mobile-ready site make. In fact, many websites rolled out sub-standard changes simply to avoid a ranking-drop when the April 2015 mobile-friendly update rolled out, negatively impact the UX of sites for visitors. Google has stated that rushing and rolling out a subpar mobile version just for mobile-first indexing isn’t ideal. It’s better to have a working desktop-focused website for now and just work on providing a great mobile experience for visitors later on.

3. Use Google AMP

In case your WordPress website’s speed is still not optimised, one of the best SEO solutions is using Google AMP. Google AMP (Accelerated Mobile Pages Project) essentially offers a way to serve up a stripped-down version of your current web page without all the things that slow it down, such as JavaScript, bloated CSS, etc. There are third-party plugins which now make this process pretty easy.

4. Make use ofthe same meta robots tags

Google might have trouble crawling and indexing your pages if you use different meta robots tags for your mobile version compared to your desktop version.

Also, let Google crawl your resources. Some resources have different URLs on the mobile site from those on the desktop site. If you want your URLs to be crawled by Google, ensure that the disallow directive isn’t blocking the URL.

5. Utilisecorrect URLs in structured data

The best SEO companies out there will advise you to make your URLs in the mobile version’s structured data updated to the mobile URLs.

6. Make your content shorter while preserving its substance

One of the best SEO practices that you must also consider is making your content more concise while ensuring it still satisfies the same informational need.

Here, users will appreciate the use of TLDR, table of contents, executive summaries, and named anchors that let you jump instantly to important parts of the page. They may even help you to be the ‘chosen one’ in voice search queries over time.

7. Do not use Flash

Mobile devices do not support Flash, so don’t make your content rely on it in the first place. Talk to your developer with a view to exploring alternatives to flash by combining HTML5 and JavaScript, or CSS3. Many of the features Flash have provided can be at least in part emulated or entirely replaced by these newer markup and coding technologies.

8. Use a WordPress mobile plugin

If you’re in a pinch, you can also use a WordPress mobile plugin. While we recommend this as a last resort, it can be one of the easiest ways to ensure your site is mobile-friendly. There are a lot of mobile plugins out there today, and you can easily find the perfect one for your website.

When it comes to optimising a website for desktop and mobile experience, you need to put in a lot of effort, even with the help of the best SEO UK expert. And with the high demand for mobile search, it’s highly recommended to invest in a mobile website to get ahead of your competitors. If you do so early, you can have plenty of time to make the mobile version excellent.

With Google becoming increasingly strict when it comes to mobile-first indexing, you must carry out the top strategies with best SEO UK based company so your website rankings don’t drop. If you heed the advice above, you’re sure to have a successful online campaign.