7 digital marketing tips in 2021

Interstellar Consulting is constantly changing, and these 2021 digital marketing tips will help you stay ahead of the curve. Each year brings new marketing strategies based on user preferences that you must identify and integrate. When it comes to online searches, Google is way ahead of its competition. It is responsible for 94% of total traffic and 96% of search traffic coming from smartphones. This makes the positioning of your website on the first page of Google, the most important factor for the success of your digital marketing strategy. When it comes to the Google search engine algorithm, only those who use the best-approved techniques make it to the first page. Implement these digital marketing tips in 2021, to ensure that your company's website gets a higher ranking in the SERPs.

Simple digital marketing tips to adopt in 2021

1. Optimize your email marketing strategy

The email has been around for years and is still going nowhere. According to HubSpot, approximately 80% of marketers have reported an increase in email engagement in the past twelve months. Another interesting statistic is that email marketing has the highest return on investment for small businesses. Of course, this is only possible if you have a well-crafted email marketing strategy, with a concise copy and an engaging message. One of the digital marketing tips in 2021, and one of the most effective marketing tools, is to segment your email marketing strategy to match your customer base.

2. Digital marketing tips in 2021: use the AIDA formula

AIDA is the acronym for Attention, Interest, Desire, and Action. Although this marketing strategy has been around since 1898, it still works. In fact, AIDA works very well in almost all marketing channels to grab the reader's attention, create a sense of desire, and provide a solution to their problem. Use this proven formula to market your small business in this new year.

3. Use video marketing

Video has become a driving force in digital marketing and is one of the digital marketing tips in 2021 that is here to stay. In fact, according to research, videos will account for nearly 82% of consumer internet traffic by 2021. Live and branded video are two of the hottest trends in video marketing right now. Additionally, people continue to find new and interesting ways to engage their audience with this type of content. One of the benefits of live video is that it is interactive and allows your audience to be a part of it, by leaving a comment that you can respond to during the live session. This is a great tactic to motivate your audience to engage and this year is estimated to account for 13% of all video traffic. Also, contrary to popular belief, creating an explanatory, how-to, or product description video does not require a large investment of money.

Tips for doing video marketing

You just need to invest in a good camera and microphone, or you can even use your smartphone. Photoshoot and Styling Services huge amounts of money on expensive editing tools, use the apps to create a professional-looking video. To get your video to drive more traffic to your website, make it informative and address a defined problem your ideal customer is facing. Optimizing your YouTube videos with relevant keywords increases the chances that your video will get more views. Pay special attention to the title of the video, so that it sounds unique and attractive to your target audience. For example, "Learn to tie a bow tie" does not sound as good as "Learn to tie the perfect bow tie." By doing so, even if there are many videos on a similar topic on YouTube, you will make your content stand out from the rest.

4. Digital marketing tips in 2021: create new content

The content you publish will act as a bargaining chip for your marketing strategies. While creating regular blogs and articles is good for generating traffic, writing content that informs your audience is not enough. More and more companies are learning the importance of interacting with their audience. One of the digital marketing tips in 2021 to achieve a successful brand is to use content that attracts your audience along with content that educates. One type of content that is gaining popularity is novel, unique, and creative content. It is the content that is placed next to the conventional content of blogs, articles, ebooks, and videos. Similar to videos, it is possible to create content that engages your audience through surveys and contests. In this type of content, your audience can vote or share their opinions on a particular topic, but keep it relevant to your business. Content that expires also continues to gain popularity among the youngest. This type of content remains on your website or social networks for a certain period of time before being removed. This creates a sense of urgency in readers, which can encourage them to act more quickly. To engage your audience while using expiring content, you can include a discount code on your content that shows for a limited time before being removed.

5. Know the difference between marketing and branding

One of the digital marketing tips in 2021 is to understand the difference between marketing and branding. While these two terms are sometimes used interchangeably, their meanings are very different. For the consumer, your Branding consultant services is not the product you sell but the logo, the design of your website, and the message that you send to your customers on the different platforms. In other words, branding is how the audience perceives your business. On the other hand, digital marketing uses tactics designed to reinforce your branding efforts. This means that your marketing efforts should enhance your brand message and not have the opposite effect. However, this is where many companies fail, as they use marketing campaigns focused on their products or services, instead of generating interest. Shamelessly promoting your products or services on social media doesn't help you build a community of loyal followers. Additionally, it can have a negative impact on the overall appeal of your brand to your audience.

6. Make good use of local service announcements (LSAs)

The LSA (local service announcements) are similar to Google ads but are very different in terms of their effectiveness to promote your products or services. Local service ads are pay-per-lead ads, which have started to appear at the top of Google search results. Launched in 2017, LSAs are slowly gaining ground and expanding into small markets. Currently, LSAs seem to focus more on home service providers such as electricians, locksmiths, painters, house cleaners, and plumbers. If you provide any of these services, one of the digital marketing tips in 2021 is to use LSAs to increase your reach. However, its use will also be extended to other types of companies. Until about a year ago, search results produced some obvious ads placed at the top of SERPs, which were rarely clicked. Unlike Google Ads, with LSAs, you don't pay for clicks, but for leads that are relevant to your business. Set a weekly budget based on the average number of leads you expect to receive. While you may end up spending more than your average weekly budget on LSA, the model makes it unlikely that you will spend more money each month. Setting up your local service ads is also relatively easy. With patience, using LSA can be helpful in generating leads; however, if your budget is limited, it may not be your best option at this time.

7. Digital marketing tips in 2021: be smart about SEO

Search engine optimization is one of the most important digital marketing tips in 2021 if you want to index your website in Google. While SEO consulting services trends continue to change, one area Google seems to focus on is the differentiation between search and intent. For example, if you use the term "web design Miami," it might show you web design companies in the results. On the other hand, if you search for "web design company in Miami" it could show you, job boards.

This means that to be successful with your SEO strategy, you must segment the queries that you want to rank for. Also, make analyzing your competition a big part of your SEO strategy. When it comes to digital marketing, the proven methods still exist, and keep your marketing strategy simple really works. Proven digital marketing methods give small businesses a guide to what strategies to use and where to improve their digital marketing results. But these formulas aren't set in stone, which means you need to keep adjusting your digital marketing strategy to get the best ROI. To train you in digital marketing, we put at your disposal our Digital Marketing Diploma, with which you can prepare to manage campaigns efficiently and innovate and add value to businesses and companies in the changing online environment. Your opinion is very important to us, please leave us a comment and help us so that more and more people know this information, sharing it on your social networks.