6 Tips for a Successful Online Job Fair

An online job fair can be a great way to reach a large number of candidates in a short period of time. But just like a traditional job fair, you want to make sure you’re doing everything you can to make your online job fair a success. So today we’re going to look at six tips that can help you make your online job fair a success. We’ll also look at some examples of how some companies have used online job fairs to reach a wide range of candidates.

1) Leverage your job fair as an opportunity to highlight your brand

When planning your online job fair, you should think about how you can use it as an opportunity to highlight your brand. This can include showcasing your company culture, background information on your team members, and other information that helps candidates understand what it’s like to work at your company. This can also include providing candidates with an opportunity to ask questions and connect with job candidates in a way that’s more interactive than a traditional job fair. This can help you connect with a wider range of candidates and build a stronger relationship with those who show interest in your company.

2) Manage event data

One of the biggest challenges of running an online job fair is managing the event data. When you have a large group of candidates visiting your site, you want to make sure you’re capturing as much data as possible. This means setting up pop-up Traps to capture candidate information such as name, email, and phone number. You can also use free web services such as CrazyEgg to dynamically generate landing pages and capture additional data such as demographics and work preferences.

3) Successfully promote candidates through multiple communication channels

One of the best ways to promote your online job fair is to use multiple communication channels. This can include using social media to share the event with candidates, using email to promote the event, and using web pages to capture additional data such as demographics and work preferences. This will help you reach a wider range of candidates and increase your overall conversion rate. It’s also a good idea to use a mix of different communication channels to increase the chances that at least one of them will be successful in reaching your target audience.

4) Choose a platform that can optimally manage each key stage of the job fair

Although it may appear obvious, the platform you use to organize your online recruitment event must allow you to smoothly manage each step for both recruiters and participants.

The essential features should enable you to:

• 👉 Put recruiters in the spotlight and get them on board via dynamic communication.

For recruiters (internal teams, or companies) to be engaged with the event, you need a tool that allows you to communicate with them ahead of the event.

You also need an interface that allows them to get the most out of your event: optimized virtual booths, well-presented job offers, smooth contact, and appointment setting features.

• 👉 Manage candidate registration

You must be able to deploy a validation lock by the organizer, following the candidates’ registrations, to pre-qualify the audience.

Your registration page should allow you to ask candidates for specific information to apply (the ability to attach a resume is a great example of this).

• 👉 Present all job offers in a clear manner

All job postings should be accessible on a single page, allowing candidates to filter or search by specific criteria.

• 👉 Manage the booking of appointments and how they take place

Candidates and recruiters should be able to schedule appointments for online interviews in a few clicks from a dedicated interface, manage their schedule, and honor appointments on the day.

• 👉 Highlight content (video sessions, conferences, workshops,…)

Your recruitment event may include conferences, workshops, or live video sessions. You need a platform that allows you to easily deploy your video content live, simulated, or replay.

5) Facilitate exchanges with chat, networking, and interactive meetings

In addition to using the platform’s built-in communication tools, you can also use additional features to facilitate exchanges with chat, networking, and interactive meetings. This can help you, onboard participants, build relationships, and gain a better understanding of your target audience. Some platforms offer interactive whiteboard or video chat tools that enable you to share your content and build a deeper connection with your participants. You can also use a platform’s social media integration to share your event across social media channels, which can help you build a stronger relationship with your audience.

6) Take care of your post-event communication

Once your online job fair is over, it’s important to take care of your post-event communication. This will allow you to communicate with candidates who have completed the process, showcase your new talent, and share your learnings with stakeholders. You should also consider using a platform that helps you manage your post-event communication, such as the ability to share content across social media channels, manage a blog, and collaborate with stakeholders. Some platforms also offer sophisticated analytics that allow you to measure the success of your online recruitment event and identify key metrics such as the number of candidates who applied, the number who were pre-qualified, and the number who booked an appointment.

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