5 Ways For Agencies to Do Twitch Influencer Marketing

Twitch has quickly become one of the finest social media platforms for gaming enthusiasts. This is the very platform where you can stream your games or watch other gamers play in real-time and interact with them.

The average concurrent viewers on the platform have risen from 1.27 million in 2019 to over 2.5 million in 2020. What makes the platform even better is that the number of broadcasters has increased over the years too. There are over 6.69 million monthly broadcasters on the platform now.

Image via TwitchTracker

This makes the platform perfect for influencer campaigns as the brands get access to a wide and highly-engaged audience.

So, if you’re an influencer marketing agency, it’s critical that you know about the various ways through which you can do influencer marketing on the platform. This can help you land contracts from brands that are looking to grow their influence on Twitch.

To help you with it all, I’ve put together these different strategies that you can implement to launch your influencer campaigns on Twitch.

Twitch Influencer Marketing Strategies for Agencies

As an agency, here are the various methods that you can use to help your clients grow their reach on Twitch.

1. Game Reviews

The most obvious way through which you can use Twitch to help your clients is through game reviews. If you’ve got a client who’s launching a new game, this would probably be the best way to promote it.

You can get in touch with Twitch influencers who regularly play similar games and ask them to review the new game.

This can help in building up hype for the game as well because the audience will get a detailed look into how to play the game and its missions as well.

You could launch such a campaign both before and after the game launch.

Electronic Arts (EA) worked with an influencer who goes by the name RoryPlays to promote their latest game on the platform.

Image via EA

2. Walkthroughs

Yet another way through which you can promote games through Twitch is by walkthroughs. You could reach out to influencers who play that particular game and ask them to come up with a live stream that showcases the walkthrough of a tough or popular section of the game.

But why?

It’s because this is likely to garner a lot of interest from the viewers if they’ve been facing a tough time completing that segment.

3. Product Placement

Even the best agencies may not get clients from the gaming industry all the time. You may get clients from other industries regularly too. In such a situation, you’d have to think out of the box to get the brand on Twitch.

That’s where product placements come into the picture. You can get influencers to showcase branded merchandise on the stream or even announce that the stream has been sponsored by a particular brand.

Alternatively, you could get them to add the logo of your client to the stream and make it a sponsored stream by leveraging video makers.

The promotional opportunities are truly endless.

KFC did this the right way when it partnered with a Twitch influencer called DrLupo. He began playing PUBG with a fellow influencer. Whenever they won a round, the viewers were asked to type “winner winner”. This would bring up the KFC emoji and enter them into a contest to win KFC gift cards.

Image via Mediakix

4. Events

As an influencer marketing agency, you could also try to launch events on Twitch. You could have gaming competitions which are sponsored by your clients. Such events can instantly get your clients a lot of visibility as numerous influencers may want to be a part of these events.

What’s more?

The influencers may even go live for a longer period during the event and the chances are that many others may join in if the prize offered is valuable.

5. Offers and Giveaways

Giveaways and offers are great ways of generating a buzz and generating leads on social media and this stands true for Twitch as well. You could launch giveaway contests in which you can give away goodies from your clients.

You could get in touch with a few influencers who might be interested in trying their luck. Once they start mentioning your giveaway or offer, others may follow suit and this could help your clients get a lot of visibility.

But there’s a caveat to this.

The prize that you’re giving away or the offer should be valuable enough for the influencers and their audience. Else, it’ll not generate sufficient traction. At the same time, you should also keep strict deadlines for the giveaway and offer to leverage the fear of missing out (FOMO).

What’s more?

Such contests can also serve as a great way for your clients to generate leads. You could also design a landing page and then encourage the influencers to put up a link to your client’s landing page in the stream’s description.

To enter the contest, they could then ask their viewers to click on that link and give their email address and other information.

For example, UberEats partnered with Tyler Blevins and came up with an offer where each Fortnite kill would give his followers a 1% discount. He managed to get a 25% discount for all his fans.

Image via Twitter

Final Thoughts

Social media marketing is evolving and live videos are an essential part of it. While predominantly a gaming platform, Twitch presents numerous opportunities to promote your clients, even if they’re not gaming companies.

You could partner with influencers for game reviews and walkthroughs to increase the hype around a particular game.

Alternatively, you can place your clients’ products cleverly in the streams and could host events to further generate a buzz.

And that’s not all.

Finally, you can come up with innovative offers and giveaways that can help your clients get some traction.

Do you have any questions about the Twitch influencer marketing strategies mentioned above? Let me know in the comments.