5 Video Marketing Tips to Grow Your Brand in 2023

All the hype around Instagram reels, short-form video content on Tiktok, and not to forget about OTT platforms like Netflix and YouTube's consistent growth only give away one thing: video is on top of all the content forms that people consume.

For small businesses and brands, this makes videos an integral medium through which they can educate, promote their products and services, generate leads, and convert customers. However, between strategizing, equipment, and editing software, video marketing is still pretty complicated. This is where a video production company in Adelaide can help you accomplish your goals.

Whether you are looking to scale your video marketing efforts or are yet to get your feet wet, stick with us till the end for some best video marketing tips.

What is Video Marketing?

This concept uses videos to promote and market your products or service, increase engagement on your digital and social channels, educate your consumers and customers, reach your target audience through a new medium and ultimately convert them into customers.

Brands who embrace video marketing get the following advantages:

1. Increase brand awareness
2. Improve lead generation game
3. Improve sales
4. Generate more traffic

86% of businesses understand these benefits and incorporate video marketing and corporate video production into their marketing strategies.

Importance of video marketing in 2023

You might think that videos are everywhere. However, as a marketer, video continues to be underutilized. According to social media video stats, across Facebook, Instagram, and Twitter, video content comprises only 14%, 11%, and 5% of each network's content. This is largely due to misunderstandings about the ROI that video offers.

This brings us to the numbers which show video marketing is the future of marketing. In 2022, 82% of the internet traffic came from online videos. Video ads are expected to account for nearly 35% of social ad spending in 2023.

Without a doubt, videos have become a popular form of content consumption. 9 out of 10 consumers want to see videos from the brands before making a decision. Therefore, video content is an irreplaceable part of the marketing strategy and you should take the help of a video production expert to grow your brand in Adelaide.

Video Marketing Tips for 2023

1. Define your goals for video: To elevate the buyer experience, you need to outline your goals clearly. Your goal will determine the kind of video you create, its content, who it's targeting, and where you post it, so defining it is the first step. You need to answer a few questions like, where does the video fit in the funnel? Is it the awareness stage, consideration stage, or decision stage?
2. Be clear about your target audience: Once your goals are streamlined it is time to rock the video marketing strategy by identifying your audience. It is one of the important steps as without knowing your audience and their preferences your idea will fail. You need to define your video's intended audience based on gender, age, profession, interests, etc. But you also need to understand what kind of problems they face and seek solutions to and how your product or service can step in to solve their problem.
3. Understand how social platforms are used: It is important to keep in mind that social media platforms are used for different purposes. For example, Instagram is the top platform for viewing photos and reels, Facebook is used most for sharing content, Tiktok for short-form content, and LinkedIn is used mostly for professional networking. Consider how your brand and your creative messaging fit into the user experience on each platform.
4. Consider the right medium to carry out campaigns: The distribution of your video depends on your planned strategy and desired end results. It is good to have your content available on multiple platforms, but it is up to you on which platform you want to focus more on. Plus, video length and specifications on every social media platform are different, so it's crucial to prioritize on choosing the right platform.
5. Choose your video marketing production company wisely: A stunning, professional, and consistent video can increase the perception of your video and the best video production company can create impactful videos with plans for your clients across Adelaide.

Bottom line

In a nutshell, an effective strategy with the help of a video production company in Adelaide encompasses knowing your customer base and engaging with them.

If you are interested in generating more traffic, increasing brand awareness, and increasing sales, try incorporating these video marketing trends into your marketing strategy. This will help set your business up for success and get ahead of competitors.