5 tips for creating compelling content marketing

In addition, at this time, almost all marketing activities are focused on digital marketing, which means focusing on the content displayed.

I'm with the team in imedukasi.com using this method very well and proved to be very able to increase website visitors.

The Content Marketing Institute defines the practice as “a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract targeted target markets.

To successfully attract the attention of the target market, the content that is created must try to make promotional content made attractively according to the needs and wants of the target market.

If at this time the content that you created has not succeeded in attracting your target market, then here are five tips that can be used in creating interesting content:

1. Create Quality Content and Trends

To create quality content, one thing you need to know is what is trending in the Google search engine. To find out this, you can find out through Google Trends .

Try going to trends.google.com , and see what's the topic of conversation right now.

After you know the trending topics that are being discussed by the public, the next step is to choose and adjust the trends that fit your business.

Start to apply existing trends to the content that will be created. For example: if the current trend is talking about the latest fidget spinner toys while your business sells electronic gadget products, then your marketing content can be in the form of articles about fidget spinner gadgets and games .

The two things that are still connected will attract interest from your target market to read the content created. The content you create will definitely be more relevant than if you create content without research trends .

2. Content Should Define Your Audience

Without knowing who your target audience is, what they need, and where they usually hang out, it will be impossible for you to have the opportunity to create content that truly educates, entertains, and changes the mindset of the audience. Make sure the content you create must be able to define your target audience.

Get to know more about the geographic location, occupation, income and characteristics of each audience. Position yourself as the audience and begin to understand your motivations.

For example: if your business sells gadgets, and your target audience is people aged 14-40 years who are aware of technology, then the content created must reflect current technological advances.

Your marketing content must contain the latest technology information, and the functions of the gadget being sold. Through content marketing like this, the interest of the audience will definitely increase.

3. Repurpose Your Content

You may think that every content that is created must be original content. This is certainly true, but sometimes repurposing content that has been created before can also be interesting.

You can display old information that was previously displayed again in a different way, but it contains the same information.

Doing repurpose content will be saving a lot of time, but in terms of the results will still be able to attract an audience-your audience of course.

4. Promote and Distribute Your Content

According to a 2014 study from Altimeter, 53% of business owners know that a content strategy is needed, but only 26% actually implement it.

Your job certainly doesn't stop when you just create great content. After the content has been created, the next step is to distribute it.

Content distribution can be done through social media, websites, blogs and other promotional channels. Make sure you distribute content that is made regularly so that more audiences are obtained.

5. Set Your Goals

Of all business owners who are asked what to expect from content marketing, 9 out of 10 will say, "increased sales."

However, did you know that creating interesting marketing content must be done regularly and gradually before reaching the final result in the form of increased sales?

The first time you try to build any existing marketing content to be more attractive, you will only get more target audiences who see your business.

More people know what you are doing, and who you are. Example: In the early stages you will target to be made regular in the form of introductions to the business, company profile , and others.

As soon as brand awareness has been achieved, you might start setting goals to increase sales, so here the content created is in the form of promos, and so on. Setting goals will determine the direction of content marketing that is created.

So, as soon as you succeed in creating interesting marketing content, there will be many audiences that can become potential target consumers for you.

Your ultimate goal of increasing sales will be a benchmark for the success of your content marketing. However, before this happens, make sure you and the business resources you have are sufficient.