5 reasons why you need High Visibility Workwear

With so many construction and manufacturing companies across Australia, it can be hard to stand out from the crowd. One way to put your best foot forward – in addition to excellent services, of course – is with a professional and well-presented team. This way, clients and potential customers will know that you take your line of work seriously, and you’re willing to invest money into a quality finished product. The best way to do this is with a custom designed logo, signage on company cars, a clever colour scheme, and clean and tidy high visibility workwear.

We know it can be difficult to keep work uniforms clean and presentable, especially if you’re spending your days working outdoors, under houses or in roof spaces. However, if you are serious about your brand, then having a presentable team is incredibly important, and here is why:

Improves Visibility

As the name suggests, high visibility workwear is designed to increase the visibility of your staff on the job site. This offers added safety to your team, especially in poor conditions. These can be caused by low light levels (such as dusk, dawn or evening work), dusty environments, and dangerous traffic activity. Fluorescent yellows and oranges are designed to ensure they stand out against any background, whilst reflective strips allow them to be seen at night.

Easier to Identify

If you’ve ever been on a worksite, you know how many different people from different companies can be present at any one time. From electricians to builders, plumbers to road workers, the number of people wearing hi vis clothing is almost endless – and it can be hard to know who is responsible for what tasks. With customised clothing however, it quickly becomes clear who is working for whom, and your customers will definitely appreciate knowing who to address their questions to.

Increased Unity

Thanks to the customisation, your business will be able to present a unified front. Everyone will be wearing the same thing, setting a higher standard and creating a positive image for your business. On top of that, you may even see an increase in productivity and higher quality work – as your customers expect good work from a team that looks professional, your staff will strive to meet those expectations.

Free Advertising

Not only will customised high visibility workwear ensure your existing customers can recognise your team, it also exposes your brand to potential clients whenever they’re worn. Your team become walking billboards, offering you free advertising on site, on lunch breaks, and when they’re making their way to and from work – which may even lead to an increase in customers!

Boost Team Spirit

One happy side effect of a professional uniforms is team spirit that comes with it. Studies have found that custom workwear leads to an inclusive workplace that employees want to be a part of, promoting a sense of unity and belonging. As everyone is dressed the same way, there is nothing to separate them from one another.

As you can see, investing in high-quality high visibility workwear is one of the best things you can do for both your business and your staff. In addition to keeping everyone on site safe and visible, they create a cohesive look across your entire brand. Your employees will love feeling well put-together, whilst your customers will definitely notice the difference. If you’re unsure where to begin, contact your favourite workwear retailer today for their advice and tips.