5 most common Assumptions and Realities of SEO

When compared to other marketing strategies in a business, Search Engine Optimization (SEO) is the most significant strategy. It is used by people to improve the ranking of their website on Google and helps to grow your business. SEO is not just about getting a higher ranking in the search engines. It also helps in the generation of more traffic, leads, and conversions, resulting in increased revenue.

Many business owners expect fast positive results through SEO, but in reality, this process takes time to produce results. SEO requires continued effort to make your website rank higher and has many checklists in its process. SEO is tough for the first few months or even the first year, but if you stay in the course and work together with your digital partner to carry out your SEO plan, then you will be rewarded in the end. To build a successful SEO strategy, it is important to set practical assumptions and break down some misconceptions about SEO.

We YashaaGlobal are here to clarify some misconceptions people have about SEO which we encountered while conducting Jacksonville SEO for our clients. Here are some most common SEO myths that we want to expose.

1. Assumption: SEO can rank your website immediately

First and foremost, let's debunk this myth. SEO is not a quick fix process. It isn’t as simple as content writing. SEO takes time to set up, and also needs to be monitored and adjusted on a regular basis. It is an ever-changing field of the internet. Some people expect to see immediate results of their SEO efforts. Because they are bombarded by some ads and emails offering to get your company rank 1 on Google in a Week! And some ads stating that it is easy to do SEO than social media. But you should be very careful to not fall for these types of ads. Many clients have the illusion that by just adding keywords to the website, they would be able to rank it the next day. People with less SEO experience believe that ranking is simple, but the reality is totally different.

Reality: SEO takes time

The reality is that there are several factors that come into optimization. To rank on Search Engine Result Page SEO requires a lot of observation and data collection. Most of the time, to rank on Google takes about four to twelve months, depending on the competitiveness of your business and the popularity of your keyword using to rank for. It’s important to know that results take time to appear, and that will never, ever work in just a few hours. Learn more about the complete SEO process by reading how to rank #1 on Google

2. Assumption: On-page SEO is sufficient to generate traffic

We all know that On-page SEO is very important for your website to rank in search engines. But many people believe that only on-page SEO is sufficient for ranking their website. While having a well-designed website is vital for your brand and consumer usability, but you can’t rely solely on your web pages to get noticed by search engines. Your content should be valuable enough to be seen and used on other websites.

Reality: Backlinks, citations are also important as they prove your website is trustworthy.

Your SEO strategy should have great content that adds value to your viewers and search engines. Guest posting or writing an article about someone else’s website is an excellent way to boost your SEO because it spreads your content to new platforms and audiences. This also helps to build your reputation as a trustworthy website. Backlinks are the best way to show search engines that your site is in demand. Backlinks are simply links from other websites to yours. You can create quality backlinks in many ways. Know the best link building strategies for 2021 and get ready to boost your SEO rank.

3. Assumption: SEO is a one-time process

Some people believe that all they need to do is just hire a Local SEO company and pay them for six months and then leave this process when they appear on the first page. Many people have this thought that SEO is just a one-time process, and it doesn’t need any update once it is optimized. If you have this type of perception, then you are going on the wrong track.

Reality: SEO is an ever-changing process

SEO is not a one-time investment it is an on-going part of a successful marketing strategy that is constantly changing and evolving. It is important to keep producing relevant content and monitor your website’s traffic.

As we know that the Google algorithms are changing almost every 3 months, you must remain up to date on the latest changes and keep developing your SEO strategies. To keep your website's ranking and increase your chances of ranking higher, you'll need to keep optimizing it. SEO needs regular monitoring and updating to keep ranking well.

4. Assumption: High traffic means more sales

To get more sales you do need good traffic. But sales is not only about the website traffic, rather it is about the quality of the lead. High traffic doesn’t always provide you with the sales results that you expect. Conversions are not assured by high website traffic.

Reality: High traffic does not always guarantee conversion

There are a large number of people who may visit your website, but it could not be your consumers. A user needs attraction to be a potential customer. You will need engaging content and a fast-loading website to capture user’s attention. It’s your content that will make your visitors into customers. Your goal is to catch the visitor’s interest and attract them to find out more about your brand. A good idea to start with this is cleaning up your web design and creating new content. This will help people to navigate your site more easily and learn more about your brand. After all, they are searching for a brand that can offer exactly what they want.

5. Assumption: Your website should be loaded with full of Keywords

We all know that keywords are the most important factor in SEO. Clients always think that for each service they should rank for all the keywords that fit. They just need all the keywords to be inserted on their website or posts so that they can easily rank on SERP. This assumption is partially right, but that no longer works anymore. Google’s Algorithm is constantly evolving, and search engines are getting smarter. Instead of stuffing keywords into your web pages, SEO experts strategically place them at specific points on your page. If you want to know more about keywords check this post: keywords and locations are they still effective for SEO.

Reality: Keyword stuffing is an outdated method

Keyword stuffing is an outdated practice that now results in lower Google ranking because Google’s algorithms are constantly changing to ensure that users receive quality content. Stuffing keywords in content is risky because when Google crawl’s your web page and sees a high keyword density, then it might think it’s a spam post.

Conclusion:

High rankings are difficult to reach in such a short period. Jacksonville SEO Company knows many factors that go into optimization such as content marketing, on-page SEO, off-page SEO, etc. So, establishing the right SEO becomes a time-consuming task. Moreover, it also requires regular monitoring and updating as it is a constantly changing area due to Google algorithm updates. Additionally, the time required to rank your website higher on Google also depends on the level of competition present in that sector. SEO is a highly effective tool for getting targeted traffic to your website.