4 effective ways to promote your website offline

Use offline word-of-mouth marketing to promote your website

Word-of-mouth marketing is one of the best ways to promote a product or service.

It is also a highly effective way to promote your website.

Google has enjoyed organic growth over time, and managed to become the top search engine without any marketing or promotion other than positive word of mouth from its users.

Word-of-mouth marketing is powerful, and can yield sustainable results both online and offline.

In fact, offline word-of-mouth marketing existed and proved to be a worthwhile promotion method long before it was used online.

The first thing you can do is to spread the word about the launch of your website among family, friends, colleagues, and other people that you know.

Of course, you can also do this online by uploading and sharing a relevant post on social media, but you may always miss those people who are not frequent social media users or don’t use social media at all.

You can get in touch with them in person or over the phone.

Once you get some attention to your website, it’s up to you to ensure a high level of user experience, so that you can enhance the effect of positive word-of-mouth even more.

Ah, and did you know that offline word-of-mouth marketing is free?

Advertise your website in newspapers, magazines, and other print media

Although most newspapers, if not all, have gone online, they still publish print editions to serve the needs of readers who prefer to read the news on paper.

Advertising in a newspaper may not be the cheapest option to promote your website.

However, if you run a niche website, you can contact the advertising departments of print media covering your subject area, which can prove to be a more cost-effective approach to promoting your website, compared to advertising in a major newspaper.

With all the attention having turned to the Internet, advertising on print media can help you take advantage of an opportunity that may be missed by your competitors.

Therefore, you shouldn’t miss this opportunity, since it can let you unlock the potential of written word, and display your website and its address before the eyes of print media readers who can be turned into visitors and users of your website.

Hand out flyers to promote your website

Handing out flyers is a method used to promote various products and services, with nightclubs being the first thing that springs to mind.

Although nightclubbing is nothing like it used to be, and nightclubs now promote their special offers, nights, and events online on social media, there are still businesses relying on this old-school method of promotion.

For example, if you own a website with products, services, and content that are targeted to university students, and you happen to live in a place with its own university, why not try handing out flyers to local students?

In order for this method to be successful, there are a few things you need to consider, such as that flyers should be attractively designed to capture the attention of students; you should also make sure that they are handed out regularly and consistently, e.g. a couple of times a week, once a week, or once a month.

Advertise your website on radio

In addition to visually promoting your website, you can try capturing the auditory attention of radio listeners by advertising your website on radio.

Although it can be hard, or even impossible, to find a radio station covering the same niche with your website, the demographic profile of radio listeners whom you want to advertise your website to can be more important than the specific interests of those listeners.

For example, if you run a blog about executive or classic cars, advertising it on a radio station that plays classical music would seem to be irrelevant.

Considering, however, certain demographic variables of classical music listeners, such as a potentially high level of income, could mean that these radio listeners are a good choice to advertise your blog to, since they can afford expensive hobbies, such as owning and driving an executive car.

Sources and further reading:

10 brilliant offline marketing ideas to boost your website traffic

7 offline marketing strategies to promote your website

Look beyond the web: 4 ways to promote your small business offline

What are the best ways to promote your service online and offline?