#10 Secrets Revealed: BrandLoom’s Local SEO Techniques

In today’s digital age, where technology has made it easier than ever for consumers to find products and services online, it’s essential for businesses to have a strong online presence. One of the most important aspects of building a strong online presence is Local SEO Techniques.

Local SEO techniques help ensure that your business is easily found by customers searching for your area’s products or services.

However, with so many different techniques available, it can be difficult to know where to start.

In this article, we’ll explore some of the most effective Local SEO techniques you can use to help your business stand out in local search results.

Why Local SEO for your Business

Let’s face it, nobody wants to be on the last page of Google search results.

It’s like being the last kid picked for a kickball team, except instead of just feeling embarrassed, you’re also losing out on potential customers.

But fear not because, with the right Local SEO techniques, you can rise through the ranks and be the first result when customers search for businesses like yours.

So, put on your SEO thinking cap and get ready to climb that Google ladder to the top because this article will show you how to make your business the search engine’s MVP.

Why Local SEO is Imperative for Small Business

Local SEO techniques are extremely important for small businesses that run on a regional level.

This means that their main target base is confined to a particular location rather than a global or national base.

Generally, a national-level target audience needs SEO that focuses on ranking in searches across the country, while local SEO needs to appear on a SERP of a particular location.

You must market your brand products and services to local customers to make it happen.

Also, you need to optimize your website according to local SEO techniques, best performed by an experienced digital marketing agency like Brandloom.

The aim is to drive website traffic, leads, and conversion relevant to local customers. This is a focused strategy to compete against larger national or global brands.

By focusing on local-SEO techniques, you can neutralize the bigger brand’s benefits that routinely optimize for broader keywords and rely on brand visibility instead of value propositions to get traffic.

Moreover, ReviewTrackers’ study shows that 35% of all search traffic is local. Your business can lose significant traffic even if you serve nationally without local SEO.

Here are some of our main conclusions and noteworthy local search data from the study:

Mobile devices dominate local searches: Mobile or tablet devices are used to submit 57% of local search inquiries.

Millennials speak the local search language: When they’re on the go, they’re 50% more likely to utilise local search, and they’re twice as likely than other age groups to look for a place to visit right away.

In local searches, consumers look for certain trust signs: Photos, Google reviews, and a company’s ranking on the search engine results page are the top 3 variables that customers use to decide which business to patronise (SERP).

Only 4 review websites account for 88% of all reviews: The lengthy tail no longer offers as great of a return. Marketers should concentrate on reputable top directories that have domain authority.

In 58% of cases, local search optimization is not done: 31% are interested. However, only 30% of businesses truly have a strategy to profit from this high-converting traffic.

Read more: Top 10 Techniques for Local SEO for Small Business