Founder of Hotspot Effect hits over 1 Million Impressions in January 2022

Ricky Anthony Alexander the founder of "Hotspot Effect" was born and raised in Brooklyn, NY. He played competitive sports growing up which is where he learned to better himself so that he’s always out performing the work he did prior. Ricky joined the military at 17 years old; he learned teamwork, integrity, and structure which later on led him to different fields within sales yet he found his true calling building Hotspot Effect.

He has 2 Harvard Certifications, one in (Rhetoric: the art of persuasive writing and public speaking) the other in (Money, markets and morals) both of these play a big part in his marketing strategies. Which helped with his most recent achievements of gaining over 1 Million impressions and reaching over 700,000 people in January 2022!

Hotspot Effect uses people’s social connections and everyday interests instead of expensive paid marketing. Their approach has been proven more effective, both in results and in marketing costs. When Hotspot Effect is not managing large conglomerate companies, it gives back. The new program started by Ricky Alexander has had huge success and truly made an impact on people in need. Hotspot Effect has saved close to 40 thousand dollars for charities in 2021!

Hotspot Effect was able to make this happen with the use of an amazing platform called Catchafire. Catchafire is a network of volunteers, nonprofits, and funders working together to solve urgent problems and lift up communities. Now thanks to this unbelievable platform that they were able to build; Hotspot Effect has done over 20 different project to help others all over the world. This is just the beginning of the charity projects, Ricky and Hotspot Effect plan on doing so much more.

Here is a testimonial from Felicia the director of Marin Community Foundation. “𝘙𝘪𝘤𝘬𝘺 𝘪𝘴 𝘢 𝘧𝘰𝘯𝘵 𝘰𝘧 𝘪𝘯𝘴𝘪𝘨𝘩𝘵, 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦, 𝘢𝘯𝘥 𝘶𝘴𝘦𝘧𝘶𝘭 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯. 𝘏𝘦 𝘸𝘢𝘴 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘤𝘭𝘦𝘢𝘳 𝘶𝘱 𝘢 𝘭𝘰𝘵 𝘰𝘧 𝘶𝘯𝘬𝘯𝘰𝘸𝘯𝘴 𝘧𝘰𝘳 𝘮𝘦 𝘷𝘦𝘳𝘺 𝘲𝘶𝘪𝘤𝘬𝘭𝘺. 𝘐 𝘩𝘪𝘨𝘩𝘭𝘺 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥 𝘩𝘪𝘮 𝘵𝘰 𝘢𝘯𝘺𝘰𝘯𝘦 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘵𝘩𝘦𝘪𝘳 𝘸𝘢𝘺 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘵𝘩𝘦 𝘸𝘰𝘰𝘥𝘴 𝘰𝘧 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨; 𝘩𝘦 𝘪𝘴 𝘢𝘯 𝘪𝘯𝘥𝘰𝘮𝘪𝘵𝘢𝘣𝘭𝘦 𝘨𝘶𝘪𝘥𝘦. 𝘞𝘦 𝘤𝘰𝘷𝘦𝘳𝘦𝘥 𝘢 𝘭𝘰𝘵 𝘪𝘯 𝘢 𝘴𝘪𝘯𝘨𝘭𝘦 𝘩𝘰𝘶𝘳, 𝘴𝘶𝘤𝘩 𝘵𝘩𝘢𝘵 𝘐 𝘯𝘰𝘸 𝘩𝘢𝘷𝘦 𝘢 𝘧𝘦𝘸 𝘸𝘦𝘦𝘬𝘴 𝘰𝘧 𝘩𝘰𝘮𝘦𝘸𝘰𝘳𝘬...!”

Ricky is a marketing strategist who is very knowledgeable in social media algorithms and is continuing to learn every single day. He has learned to listen to what people want, to what people need and fully execute those strategies to make sure they succeed.

Ricky's goal in life is to help as many people as possible and he is very good at what he does. Always looking forward to the opportunity to help others and jumping on the chance when he knows he can truly benefit everyone involved. On top of all of his current experience, he is a very good listener but even better at execution.

"My conversation with Ricky was extremely productive. He was very prepared for our call with a multitude of suggestions for ways my organization could jumpstart our social media following and engagement. Moreover, he was kind, easy to talk to, and an attentive listener. I very much appreciate Ricky taking the time to research our organization, give us advice, and answer all of my questions.” Rebecca H. Communications Assistant for the Bay Area Organizing Committee (the non-profit parent of the Marin Organizing Committee)

Within the mission statement and culture of Hotspot Effect, it follows the mantra of paying “The Knowledge” forward for people and other businesses.

Hotspot Effect offers services such as Website design, News Articles, Weekly interviews, Podcasts , Digital marketing strategy, Social media strategy, Content creation, Personalized lead sources, Social media profiles and groups, Brand/Artist Development.

Podcast platforms Apple podcasts, Google Podcasts, Spotify, Overcast, Pocket Casts, Radio Public, Stitcher, Anchor, Facebook Podcast, Hotspoteffect.com