Why Yes, I Like to Sign Young People Over Old - Don Jazzy

One of the major things that is known about the MAVIN dynasty, especially these new crop of artistes getting signed to the label, is that they are all very young. Many of them signed when they were either in their teens or early 20s. It almost feels these days, that to be a MAVIN, you have to be a young boy or girl, and today, Don Jazzy is confirming those speculations.

During a new interview with Fisayo Fosudo, Don Jazzy opened up about the different qualities he looks for when thinking of signing an artiste, and to the surprise of - well, nobody - age is one of the things the MAVIN CEO looks out for. During the interview, Don Jazzy gave his reason though for why he likes to sign young people over older ones, and why age is a key quality for him. Here is what Don Jazzy said.

**Before reading on, please make sure to sign up for my newsletter below so you don't miss out on any new and interesting lists, articles, and stories that I post every single day. At the end of each week, I'll compile all the best stories from the week and send them right to your inbox, so you don't miss out on any of the hottest things that have happened throughout the week. Sign up now so you always get alerted!

During the interview, Don Jazzy was asked "What are some key qualities that you look out for when you want to bring on talent or artistes?" to which he responded:

DON JAZZY: Once upon a time, I wouldn't think of signing an artiste that is social media savvy. Now, I kinda want to put it at the beginning of my list. So talent, obviously. I sort of do like a - if I say spirit check now, they will say e be like say na juju [laughs] - but I kinda do a vibe check, like due diligence to see if there is culture fit because we've kinda built something very beautiful at MAVIN and if we look at you and maybe your mannerisms, your character, you don't fit in, there'll probably be friction, so I look at that.

Age at the moment is kinda important as well. The people that move the market are youngings. Because the older guys are busy making money for the family and they're worried about their family. They are busy. They don't care about helping you to go and stream. They don't care about staring at your social media to know when you post "oh new single out this Friday", they don't know all that. But the young guys are still pretty much into the whole culture thing. So yeah.

What do you think about what Don Jazzy said? Let me know your thoughts by leaving a comment either below or on my Jide Okonjo Facebook post.

That's All.

I hope you’ve had fun. Don’t forget to follow my page (Jide Okonjo) if you don’t already for more stories like this, the fun never end

If you want to follow me on alternative social media, I am now on Twitter and in the process of growing my account on there. So please, feel free to follow me on Twitter as well @JideOkonjo.

In addition to running a blogging page, I also run a gaming Facebook group called "Jide's Games" where you can play real games right now to win big naira. To join the JIDE'S GAMES Facebook group, click here.

To catch up on other content you might have missed, click here.

Until next time, have a wonderful rest of your day