Why I Really Left Nollywood 3 Years Ago - Ifu Ennada Speaks Out

Nigerian media personality, ex Big Brother Naija housemate, and fashion provocateur, Ifu Ennada is now the founder and CEO of her own skincare company called, BeautIFUSkin. Upon launching the business, a number of people were surprised about it because they wondered why Ifu Ennada would start a skincare company? Also, Ifu Ennada used to be more of an actress and has acted in a number of Nollywood movies over the years. However, she then suddenly stopped acting about three years ago.

Now, during a new interview with The Punch, Ifu Ennada finally opens up about why she started her skincare company and also explains why she actually left Nollywood three years ago. Here is what Ifu Ennada had to say about both things.

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During the interview, Ifu Ennada was first asked why she decided to go into skincare business. Speaking on her reasoning for doing it, Ifu Ennada said:

IFU ENNADA: The reason I got into skincare was that I had a friend who was supposedly a cosmetologist from Lagos, and he talked about how my skin needed to be glowing. He gave me all sorts of product that I went into the Big Brother house with, but they damaged my skin badly and I developed cystic acne, which made me depressed. I used to cry on my bed. I tried different ways to get my skin cleared but there was no result.

Then speaking about why she suddenly stopped acting and left Nollywood 3 years ago, Ifu Ennada said:

IFU ENNADA: I have not been acting for about three years now. I decided to take a break to focus on my business. I wanted something that would fit my lifestyle, which I would be able to take a break from. As an actress, one cannot do that. But, if one has a business, one can always do whatever one wants want. I could be away from my business for about a month and still be making money. Now that I have a system and structure, I intend to get back to acting. I actually have a project coming up with a producer, Martins Gbados, and hopefully, we would start this year. Aside from that, I also want to produce my own feature film. In 2016, I produced a short film, and that was even before I went for BBN. It got me an award or two, and that was when I did not have as much resources as I do now. By next year, I intend to produce a film. I already have the story; I am just trying to get my budget right

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